👀 The future is not only email: why the most successful brands are already thinking multichannel
A few years ago, it was enough to send a good mailing and that was it.
The message arrived, the customer opened it and, with any luck, you made a sale or closed a meeting.
Today, things have changed.
Users open your email while viewing stories on Instagram, receive a WhatsApp message from another business and, at the same time, receive TikTok and SMS notifications of promotions.
📲 We live in the era of fragmented care, where a single channel is no longer sufficient to generate trust and sustainable results.
So how do you gain attention today?
The brands that are growing in 2025 have something in common:
✅ They are connecting channels.
✅ They design messages that adapt to the user's journey.
✅ They don't invade... they accompany.
Imagine this:
🔹 A user discovers you on Instagram.
🔹 The next day receive an email with useful content (not just promos).
🔹 Then, a short message via WhatsApp reminds you of an offer.
🔹 Finally, you take it to an automated call or purchase.
This is not science fiction. It's multichannel email marketing, and it's already revolutionizing the way brands communicate with their audiences.
Do you want to do it too?
We prepared a complete guide where we show you:
✅ How to plan your multichannel strategy without going crazy.
✅ What tools to use to coordinate messages between email, networks and more.
✅ Examples of successful flows for different industries.
And most importantly: how to do it without appearing invasive.
👉 Read it here:
It is not about being everywhere.
It's about being well connected, with the right message, at the right time.
📈 Take the next step in your digital strategy.
I assure you that, after reading it, you will look at your campaigns with different eyes.
A hug,
Carolina Mateus
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