Do you know what the difference between e-mail marketing and transactional e-mail with an SMTP server?
Transactional e-mail?...SMTP?...Server?...What is this?
If you are asking yourself any of these questions, we invite you to read the following article, where you will find simple answers but with the necessary information so that you can have a clear idea of what you need to know. differences between e-mail marketing and transactional.
What is an SMTP server?
To begin with, SMPT stands for Simple Mail Transfer ProtocolSimple Mail Transfer Protocol, according to its name, is the procedure that allows sending and receiving e-mails.
Do you know what happens when you send an e-mail? As soon as you click on the "send" button, an email delivery process begins. This process is generated by a set of organized steps that aim to transport the message and deliver it to its recipient. In this process, the SMTP server is a computer that offers a "simple mail transfer protocol (SMTP) service.
In short, a SMTP server is the one that receives, handles, transfers or stores messages according to the established protocol.
In order to be able to talk about the differences between e-mail marketing and transactional e-mail with SMTP server we must clarify what these two types of mail are about.
What is e-mail marketing?
E-mail marketing can be defined as the process of sending e-mails to a group of contacts. who, generally, are your customers, or prospects, in order to generate in them the realization of a specific action.This translates into purchases on your website or company. Some examples of this type of email are: promotions, launches, product information, etc.
If you want to know more about e-mail marketing we invite you to read the following article "Still not using e-mail marketing to sell? You can find it in our blog or by clicking on the following link https://blog.clickpanda.com/marketing-digital/todavia-no-usas-e-mail-marketing-para-vender/
What is transactional e-mail?
Transactional e-mail refers to e-mails that are sent in response to a specific user action on your website. This is how, a transactional e-mail is intended to inform a single interested party about a certain type of process or action they have carried out on a website.such as confirming a registration, a bank transaction, an order, a password change, among many others.
Now, let's take a look at the differences between these two types of email so you can analyze if, in the case of your business or company, you can make use of these tools to increase your sales and have better communication with your customers.
Differences between e-mail marketing and transactional e-mail
So that you can clearly see the differences between these two types of e-mail, we have designed a comparative table with which you can analyze whether one or both types of e-mail work to improve sales and communication with your customers.
| E-mail marketing | Transactional E-mail | |
| To whom it is sent | See send to customers and potential. | Sent to users who interactedwith a website or app, but without necessarily being customers. |
| Programming | Can be scheduled for non-immediate shipmentwithout affecting customer satisfaction. | Shipped automatically after the contact action. |
| Number of recipients | They are sent to various recipients at the same time. | The addressee is unique. |
| Archives | No may include attachments. | Yes, it is possible to include attachments. |
| Removal link | It must contain the link to unsubscribe. | It is not mandatory the link to unsubscribe. |
| Possible mail topics | Newsletters.event invitations.loyalty messages.content, service and product promotions.sales notices and offers. | Confirmation of actions, verification of an account or profile, notifications of purchases or bank deposits. |
You may be asking yourself, and what does the SMTP server with all this?
We have told you that the SMTP server is the best among the options that can be found, that is why we have been emphatic in naming it. Next we will tell you about the advantages of the SMTP server 100% for sending transactional e-mails:
- Deliverability: The shipment is guaranteed.
- Shipping speed: The speed of an SMTP server dedicated entirely to sending transactional e-mails, is much higher.
- Support: This server is responsible for automatically handle the addresses of users who do not want to receive further mailings, bounces, misspelled addresses and the management of mailings marked as "spam". spam.
- Statistics: A tool such as Relay will provides detailed statistics according to different criteria such as: custom ID, SMTP user, by sender's email, by period, among others.
- Automatic shipments: It isuenta with the possibility of configuring the automatic sending of messages according to the conditions of your choice.For example, you can set the frequency or time slots.
- Scalability: Due to the limitation in the e-mail sending capacity that the servers of the e-mail clients or your Hosting provider have, using a specific SMTP server allows for intensive use of the SMTP serverwithout affecting your metrics.
- Sending attachments: Allows sending a maximum of 10 MB of data between the email and the attachments.
You now have all the information you need to make the best decision for your business or company. Both types of email enrich the communication and service you can offer to your customers.
At ClickPanda we have the best options for both transactional e-mail (SMTP) and e-mail marketing, check them out at the following links https://clickpanda.com/smtp-relay/ y https://clickpanda.com/email-marketing/
Let us know what you think, your doubts and concerns, contact us through our website by clicking on this link https://clickpanda.com/ you will always have an advisor to respond to your needs.
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