Are you looking for digital marketing tools? Surely, if you type in your search engine "free digital marketing tools," you will find endless possibilities. Faced with so many options you might get overwhelmed and not know which ones you should choose... that's why we've written this article!
Here we will advise you on the 10 best digital marketing tools free so that you can design the perfect marketing plan for your needs and those of your venture or business.
Remember that we are in a time where we are all connected through the Internet; this is why, it is imperative that your venture or startup have a digital presence and, for this, it is essential that you have a marketing plan focused on all the possibilities offered by the Internet.such as: social networks, email marketing, website, among others.
Well... let's get back to what we came for... read these 10 recommendations carefully... we know you'll like them!
10 FREE DIGITAL MARKETING TOOLS
Google Analytics is our first recommended tool. With Google Analytics you will be able to know how many visitors you have had on your website, how long they stayed on your website, how they behaved and many other metrics that will help you to obtain statistics. and, thus, know which actions of your marketing strategy are working and which are not.
This tool is ideal for SMEs and startups that aim to implement digital strategies to boost their market share.
- HubSpot
This tool has a free plan with which you can create forms, email marketing campaigns, landing pages, manage your ads, also, make quotes, have live chat and a bot on your website.
On the other hand, HubSpot has one of the most widely used CMRs worldwide. With this tool you can manage your sales funnel, measure your performance according to your own metrics, make detailed sales reports, create your database with the contact information of your customers, among many other options.
This tool was originally created to locate the ads that a company publishes on Google. Currently this application is in charge of searching for phrases or words related to your services or products and, thus, it finds the most relevant ones for your business or the most used in search engines.
Also Keyword Planner provides you with statistics on how often certain words are searched for and how these searches change over time, so you can update your list of words and always make use of the most outstanding ones.
Remember that you must use this tool if you want to position the content of your web page in search engines.
This tool, which is very easy to use, lets you know which topics are trending on social networksalso allows you to research trends in different countries to create content that will have an impact on these markets.
Google Trends is an excellent tool if you want to be aware of trends to know where to direct your marketing strategies. On the other hand, it gives you keyword suggestions.
The design of your pieces for networks, for your website, for your mailings, etc... is very important for your marketing strategy. For this, Canva is one of the best digital marketing tools, because anyone, even without design knowledge, can make pieces that look like a designer's work..
At Canva you can design logos, social media posts, blog or website graphics, presentations and much more. With the free plan you can have access to several design options, although you will find paid options. It is an easy to use tool and you can really create amazing things with it.
Mailchimp is a tool that will help you with the management of your e-mails.. It is very easy to use because it will take you step by step to create personalized emails using the templates or totally original designs that it offers.
You will be able to import up to 2,000 leads and send 12,000 emails per month, plus it provides you with detailed metrics analysis that will allow you to adjust your marketing strategies. Mailchimp y Google Analytics can be integrated to provide you with more and better information on different measurements.
Hootsuite is a platform that allows you to organize the use of your social networks as it is the way to centralize them in one place. This way you can schedule your publications in the networks of your SME or enterprise. such as Facebook, Instagram, LinkedIn or Twitter.
Its free version allows you to manage two social network accounts and make up to 5 post schedules, you can also schedule posts quickly with tags and keywords. Also, with Hootsuite you can see the performance of the content you publish on your social networks, calculate the return on investment, among others.
If you need to make professional videos for your business, but you don't know how to edit or you don't have an editing program with HitFilm Express you can create your videos to look like they were made by a professional.
With this tool you have the possibility to make videos with transitions, 2D and 3D compositions, special effects, etc.among others. It also has the option to record voice.
You can start with the basic functions such as cutting, pasting, adding transitions, etc... HitFilm Express is a very complete tool compared to other free tools.
If you want to improve the loading speed and, likewise, the positioning of your web page, you must know if your site is generating a high bounce rate.
The loading time is very important because it influences the purchase decision of users, if your page is very slow it is likely that most of your visitors leave your website; this is known as bounce rate.In other words, it is when your user enters your website or social network and takes almost no time at all, decides to leave instantly and does not interact at all.
Google has the ability to evaluate this bounce rate and, in those sites where the bounce rate is high, it does not position them in the first places. search engines because it is understood that they do not offer a good user experience.
That said, GTMetriz is very useful as it tells you if your page is loading slowly and offers solutions to improve it.. You can do all this in its free version, which is why it is one of the best digital marketing tools.
This tool will help you to find out about ventures or businesses very similar to yours.. This is important because with Ahrefs you can analyze what they are doing and ask for collaboration to make your website link with others in the same market field.
One of its best features is that you will be able to compare 5 sites at the same time, which allows you to have updated information on your competitors.
The only disadvantage that it has, and this is why we share this tool with you of late, it is because does not have a free version. But we decided to put it on the list because it is really important that you compare yourself with your peers and see what works for them and what doesn't, so you can make decisions about your marketing plan.
We hope these 10 digital marketing tools will be of great help to create and start your marketing plan. We know that you will find many more tools in the market but we advise you to start by exploring these 10 and decide which ones work best for you according to your goals. We invite you to review in ClickPanda the marketing options we have for you. You can find plans that fit your needs and customer service that will lend a hand when you need it.
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