If you still do not have as part of your digital marketing tools the use of email marketing, we invite you to read this article right now; you will see that when you start using this tool and discover its great benefits, you will ask yourself: Why didn't I do it before?

What is the email marketing?

Let's start by defining what email marketing (also called "emailing" or e-mailing) is. Email marketing is a communication tool, by means of which a company or business generates a relationship with its subscribers, customers, or future customers, in a reliable and simple way.

But, wait a minute... how does sending an email generate a relationship of trust between my company and my clients? Well, it does, and this is where we come in to explain to you two important issues about email marketingthese are:

1. The construction of a database solid
2. The quality of content you send to hook the person receiving your email.

And what does the above have to do with generating trust? We talk about "trust", first of all, because the client, having given you his data to enter your database, is already showing his interest and trust in your company.

Second, because by hooking them with the information you send, when your recipient opens one of your emails they know that you are not going to let them down and they will stop what they are doing to read you... and in this case you could say that trust translates into sales.

You are probably wondering: Now how do I get a large database and where do I get good content to engage my customers, or prospects, with my e-mails?  We will give you some tips to help you get organized.

Create your database.

If you don't have subscribers, you won't have anyone to do email marketing with, therefore, you won't have new customers either. If you want your subscriber list to growyou must take into account the following aspects:

• Registration forms: One of the best ways for you to get new subscribers is that you create forms that are clear, easy to answer and visible for your users to register. Remember! You have to make things easy for your user.

• Gifts: Give something to your users in exchange for their email address and name. You can give them a discount, an ebook, guides, exclusive promotions, among others, but before sending them the gift, make them subscribe!

• Social networks: Social media is another way to expand your subscriber list. Inform in the description of your company, in your different networks, the existence of your web page.When the user reaches the form, invite him to fill out the form and surprise him with a benefit.

• Blog: Write and keep your customers informed about the latest trends in the field of your business or service. Always in your articles invite them to subscribe to be closer to you.

There are other tactics to increase the number of registrations and, thus, your database and ultimately your sales. However, start with these strategies that will always give good results. If you already use them, remember that you must be innovating and surprising your customers. Do not forget to be prudent and reliable with the information they are providing you, otherwise, what you can achieve is to damage the reputation of your company and lose customers.

Quality of your content

Now, let's continue with the second aspect we named at the beginning of this article: The quality of the content you send to engage the person who receives your email. This is a very important factor to keep your customers and attract new ones to your business.

With email marketing it usually happens that the emails sent by different companies seem to be written by a machine or look like scripts for infomercials, most of the messages are cold and/or technical or, on the other hand, full of information, examples and supposed promotions. Don't fall into either of these two cases!

When you write an email, imagine that it should be pleasant, simple, precise information, where you speak the same language and touch the emotions of your subscribers. Avoid using technical terms, being redundant, writing long paragraphs and being pretentious.

On the other hand, depending on your objectives, the type of information that you send will vary in your e-mails, for this we give you some guidelines:

• If you want to increase traffic: Share news, promotions, exclusive offers, etc...

• If you want to add value: You must send exclusive content, where you will not find the same information of your networks or your blog, but a "plus" to generate an added value.

• If you want to stand out: Send content in which you share information from guest experts on the topic of your business, share success stories of your company, or publications that influencers have made about your product or service.

• If you want to generate familiarity: Make a presentation of yourself or people from your team, tell anecdotes that have to do with your company, show who or who is behind your products or the services you offer.

Remember that the first thing to do is always think about the people to whom you will send the mailingIf you can help them or make things easier for them, consider how you can help them. Do not saturate to your recipients, be careful with the mailing schedule.

We hope that with this information you are clear about the two most important aspects that you must take into account when doing email marketing.

Don't forget that the pillar of success, both for to strengthen your database and to choose the content of your mailings, is the trust they have placed in you.Your customers, subscribers or future customers, to have made the decision to give you their name and email address. If you want to read more about this topic you can go to the following article https://neilpatel.com/blog/beginners-guide-email-marketing/

Always keep in mind that all this digital marketing strategy and the increased trust in your readers will eventually be reflected in increased sales!

If you still don't have an email marketing tool, we advise you not to think about it, you are losing money for every email you are not sending; for this reason, we invite you to check the options we have at https://clickpanda.com/email-marketing/ and start making the best e-mailing campaign by sending hundreds of e-mails.

If you want advice on this product, please contact us by clicking here. here.