Mass SMS is a type of direct communication that ensures that the message has been read and that it will not be lost. Here are some recommendations for a mass SMS advertising campaign.
1 – Creating a Calling Message
It is very important that your message communicates an offer. If you don’t have anything interesting to say, it’s worth renouncing it or you may lose that customer.
What can you offer? information about new products, services, upcoming events, sending coupons, promotions, discounts …
2 -What is the right time to send an SMS?
The time when you start your marketing campaign is vital. If you have a physical company, such as a hotel or a restaurant, sending messages first thing in the morning will not be too effective. Each business has a specific timeframe in which the best results can be achieved when sending advertising. It is advisable to analyse your costumers to find out what the perfect time is.
3 – Beware of messages that are too long!
Don’t make the common mistake of filling your campaigns with text, using all 160 characters. A message that is too long can be boring; especially if you have nothing important to say. Experts recommend compressing the message as much as possible while maintaining a logical sequence and without skipping important information.
4 – Links
In a Massive SMS text message, we can’t use multimedia content, but we can play with links. The possibility of opening a link in an SMS is 36%, a much higher value than in an email, where it is only 6-8%. That’s why we recommend using a link that indicates the product on offer or your website, thus generating traffic on your website and increasing your sales.
5 – Try and evaluate
No matter how much advice you may follow, in the moment of truth you will find yourself alone with a type of client that will vary depending on your type of business, the objectives you have, as well as any type of related criteria. We recommend that you try different formulas, and do not be afraid to change until you find the one that suits you best.
6 – Choose your appropriate text messaging plan
You have everything ready to start your email campaign and start generating traffic to your site or increase your sales, ready your customer service line. But before this choose the plan that suits your contact list. If you have 4000 phone numbers we recommend that you buy a package of 5000, remember that if you have too many you can save them and use them for later.
You’re ready, Start your Digital marketing campaign now!
If you have any questions about how to get started, don’t hesitate to contact us.