{"id":10023,"date":"2025-06-10T13:43:38","date_gmt":"2025-06-10T13:43:38","guid":{"rendered":"https:\/\/blog.clickpanda.com\/?p=10023"},"modified":"2025-07-16T23:38:08","modified_gmt":"2025-07-16T23:38:08","slug":"pipeline-de-ventas-construir-uno-efectivo","status":"publish","type":"post","link":"https:\/\/blog.clickpanda.com\/en\/tips\/sales-pipeline-build-an-effective-one\/","title":{"rendered":"Sales pipeline: What is it and how to build an effective one?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10023\" class=\"elementor elementor-10023\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76f2118e e-flex e-con-boxed e-con e-parent\" data-id=\"76f2118e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97955cb elementor-widget elementor-widget-global elementor-global-10391 elementor-widget-heading\" data-id=\"97955cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introduction<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d1fdd elementor-widget elementor-widget-text-editor\" data-id=\"b7d1fdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"503\" data-end=\"942\">Have you ever felt overwhelmed by the number of leads coming into your business without knowing exactly what stage they are at? A sales pipeline is the compass you need to guide your prospects from the first contact to the signing of the contract. With it, you can visualize every step of the sales process, quickly detect where opportunities get stuck and make informed decisions to drive your revenue.<\/p><p data-start=\"944\" data-end=\"973\">In this article you will discover:<\/p><ul data-start=\"975\" data-end=\"1222\"><li data-start=\"975\" data-end=\"1027\"><p data-start=\"977\" data-end=\"1027\">What a sales pipeline is and why it is vital.<\/p><\/li><li data-start=\"1028\" data-end=\"1076\"><p data-start=\"1030\" data-end=\"1076\">How to define and structure the key stages.<\/p><\/li><li data-start=\"1077\" data-end=\"1147\"><p data-start=\"1079\" data-end=\"1147\">Practical tips to automate, qualify and measure your process.<\/p><\/li><li data-start=\"1148\" data-end=\"1222\"><p data-start=\"1150\" data-end=\"1222\">How ClickPanda can be your perfect ally to optimize each phase.<\/p><\/li><\/ul><p data-start=\"1224\" data-end=\"1356\">Get ready to transform your sales approach with a simple, scalable, 100 % system aligned with your growth objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17cab4e elementor-widget elementor-widget-global elementor-global-10444 elementor-widget-table-of-contents\" data-id=\"17cab4e\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__17cab4e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d13a2c elementor-widget elementor-widget-text-editor\" data-id=\"63d13a2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>\u00a0<\/h4><h2>What is a sales pipeline?<\/h2><p data-start=\"1398\" data-end=\"1628\">A sales pipeline is the visual map that reflects the different stages a prospect goes through before becoming a customer. Each business can name or adjust these stages according to their model, but they generally include:<\/p><ol data-start=\"1630\" data-end=\"2004\"><li data-start=\"1630\" data-end=\"1719\"><p data-start=\"1633\" data-end=\"1719\"><strong data-start=\"1633\" data-end=\"1657\">Lead generation:<\/strong> Attraction of interested parties (forms, downloads, events).<\/p><\/li><li data-start=\"1720\" data-end=\"1823\"><p data-start=\"1723\" data-end=\"1823\"><strong data-start=\"1723\" data-end=\"1749\">Lead qualification:<\/strong> Evaluation of budget, authority, need and timing (BANT method).<\/p><\/li><li data-start=\"1824\" data-end=\"1899\"><p data-start=\"1827\" data-end=\"1899\"><strong data-start=\"1827\" data-end=\"1854\">Sales presentation:<\/strong> Demo, proposal or presentation meeting.<\/p><\/li><li data-start=\"1900\" data-end=\"1963\"><p data-start=\"1903\" data-end=\"1963\"><strong data-start=\"1903\" data-end=\"1919\">Negotiation:<\/strong> Price adjustment, terms and conditions.<\/p><\/li><li data-start=\"1964\" data-end=\"2004\"><p data-start=\"1967\" data-end=\"2004\"><strong data-start=\"1967\" data-end=\"1978\">Closing:<\/strong> Signing of contract and payment.<\/p><\/li><\/ol><h2>Why is it important to have a sales pipeline?<\/h2><ul><li data-start=\"2067\" data-end=\"2166\"><p data-start=\"2069\" data-end=\"2166\"><strong data-start=\"2069\" data-end=\"2095\">Visibility and control:<\/strong> You know what stage each opportunity is at and what actions you need to take.<\/p><\/li><li data-start=\"2167\" data-end=\"2323\"><p data-start=\"2169\" data-end=\"2323\"><strong data-start=\"2169\" data-end=\"2196\">Income forecasting:<\/strong> By knowing the number of leads at each stage and their probability of closing, you project your future sales more accurately.<\/p><\/li><li data-start=\"2324\" data-end=\"2467\"><p data-start=\"2326\" data-end=\"2467\"><strong data-start=\"2326\" data-end=\"2355\">Resource optimization:<\/strong> You focus your team's efforts on the opportunities with the most potential, avoiding wasting time on cold leads.<\/p><\/li><\/ul><h2>How to build an effective sales pipeline<\/h2><h3 data-start=\"2524\" data-end=\"2566\">1. Define the stages of your pipeline<\/h3><p data-start=\"2567\" data-end=\"2627\">Each business is unique, but a clear pipeline usually includes:<\/p><ul data-start=\"2629\" data-end=\"3052\"><li data-start=\"2629\" data-end=\"2706\"><p data-start=\"2631\" data-end=\"2706\"><strong data-start=\"2631\" data-end=\"2655\">Lead generation:<\/strong> Identify sources (web, email, social networks).<\/p><\/li><li data-start=\"2707\" data-end=\"2813\"><p data-start=\"2709\" data-end=\"2813\"><strong data-start=\"2709\" data-end=\"2735\">Lead qualification:<\/strong> Use criteria such as BANT to separate hot leads from warm or cold leads.<\/p><\/li><li data-start=\"2814\" data-end=\"2915\"><p data-start=\"2816\" data-end=\"2915\"><strong data-start=\"2816\" data-end=\"2843\">Sales presentation:<\/strong> Structure your demos or proposals with a script and supporting materials.<\/p><\/li><li data-start=\"2916\" data-end=\"2992\"><p data-start=\"2918\" data-end=\"2992\"><strong data-start=\"2918\" data-end=\"2934\">Negotiation:<\/strong> It provides flexibility in pricing and standard terms and conditions.<\/p><\/li><li data-start=\"2993\" data-end=\"3052\"><p data-start=\"2995\" data-end=\"3052\"><strong data-start=\"2995\" data-end=\"3006\">Closing:<\/strong> Protocolizes the signing and onboarding process.<\/p><\/li><\/ul><h3 data-start=\"3054\" data-end=\"3099\">2. Automate and simplify the process<\/h3><p data-start=\"3100\" data-end=\"3122\">With ClickPanda you can:<\/p><ul data-start=\"3124\" data-end=\"3283\"><li data-start=\"3124\" data-end=\"3185\"><p data-start=\"3126\" data-end=\"3185\">Create automatic rules to assign leads to salespeople.<\/p><\/li><li data-start=\"3186\" data-end=\"3235\"><p data-start=\"3188\" data-end=\"3235\">Send follow-up emails according to the stage.<\/p><\/li><li data-start=\"3236\" data-end=\"3283\"><p data-start=\"3238\" data-end=\"3283\">Schedule call or meeting reminders.<\/p><\/li><\/ul><p data-start=\"3285\" data-end=\"3394\">Automation prevents opportunities from falling through the cracks and frees your team from repetitive tasks.<\/p><h3 data-start=\"3396\" data-end=\"3440\">3. Qualify leads appropriately<\/h3><p data-start=\"3441\" data-end=\"3506\">Not all leads have the same value. Qualify based on:<\/p><ul data-start=\"3508\" data-end=\"3727\"><li data-start=\"3508\" data-end=\"3559\"><p data-start=\"3510\" data-end=\"3559\"><strong data-start=\"3510\" data-end=\"3526\">Budget:<\/strong> Do you have the capacity to invest?<\/p><\/li><li data-start=\"3560\" data-end=\"3626\"><p data-start=\"3562\" data-end=\"3626\"><strong data-start=\"3562\" data-end=\"3576\">Authority:<\/strong> Are you the right person to make the decision?<\/p><\/li><li data-start=\"3627\" data-end=\"3689\"><p data-start=\"3629\" data-end=\"3689\"><strong data-start=\"3629\" data-end=\"3643\">Need:<\/strong> Does he really need your product or service?<\/p><\/li><li data-start=\"3690\" data-end=\"3727\"><p data-start=\"3692\" data-end=\"3727\"><strong data-start=\"3692\" data-end=\"3703\">Timing:<\/strong> When do you plan to buy?<\/p><\/li><\/ul><p data-start=\"3729\" data-end=\"3806\">This way you maximize your conversion rate by focusing on real opportunities.<\/p><h3 data-start=\"3808\" data-end=\"3863\">4. Implement an effective tracking system<\/h3><p data-start=\"3864\" data-end=\"3879\">Use a CRM that:<\/p><ul data-start=\"3881\" data-end=\"4042\"><li data-start=\"3881\" data-end=\"3941\"><p data-start=\"3883\" data-end=\"3941\">Record every interaction (emails, calls, meetings).<\/p><\/li><li data-start=\"3942\" data-end=\"3994\"><p data-start=\"3944\" data-end=\"3994\">Allow notes and to-do's per prospect.<\/p><\/li><li data-start=\"3995\" data-end=\"4042\"><p data-start=\"3997\" data-end=\"4042\">Generate alerts when a lead is stalled.<\/p><\/li><\/ul><p data-start=\"4044\" data-end=\"4167\">ClickPanda incorporates a CRM module designed for small and medium-sized companies that want to sell more, better and faster.<\/p><h3 data-start=\"4169\" data-end=\"4208\">5. Constantly measure and adjust<\/h3><p data-start=\"4209\" data-end=\"4235\">Review your key metrics:<\/p><ul data-start=\"4237\" data-end=\"4368\"><li data-start=\"4237\" data-end=\"4267\"><p data-start=\"4239\" data-end=\"4267\">Average time per stage.<\/p><\/li><li data-start=\"4268\" data-end=\"4303\"><p data-start=\"4270\" data-end=\"4303\">Conversion rate between phases.<\/p><\/li><li data-start=\"4304\" data-end=\"4368\"><p data-start=\"4306\" data-end=\"4368\">Volume of leads needed to reach your sales goals.<\/p><\/li><\/ul><p data-start=\"4370\" data-end=\"4495\">If you detect a huge drop in \"Negotiation\", review your pricing strategy or proposals. Adjust, test and re-measure.<\/p><p><a href=\"https:\/\/clickpanda.com\/email-marketing?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=hosting_ssd&amp;utm_term=superior&amp;utm_content=banner1\" target=\"_blank\" rel=\"noopener\"><br \/><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/CTA-BLOG-Email-Marketing-4.gif\" alt=\"CTA BLOG Email Marketing ()\" width=\"810\" height=\"170\" \/> <\/a><\/p><h2>Advantages of ClickPanda over other options<\/h2><p data-start=\"295\" data-end=\"613\">Although ClickPanda does not offer a traditional CRM, it provides you with equally powerful tools to nurture and accelerate your sales pipeline, without complications or high costs. How? Through the <strong data-start=\"487\" data-end=\"544\">Automated email marketing and bulk SMS sending<\/strong> that allows you to keep your prospects always connected with you.<\/p><p data-start=\"615\" data-end=\"812\"><strong data-start=\"615\" data-end=\"655\">Automation without complications:<\/strong> Schedule email sequences according to the stage of the pipeline where your lead is: welcome, follow-up, purchase reminder, closing.<\/p><p data-start=\"814\" data-end=\"970\"><strong data-start=\"814\" data-end=\"840\">\u00a0Massive sending of SMS:<\/strong> Ideal for notifying promotions, scheduling meetings or closing quick sales. Your messages go straight to the customer's pocket.<\/p><p data-start=\"972\" data-end=\"1104\"><strong data-start=\"972\" data-end=\"1006\">Ready-to-use templates:<\/strong> You don't need to be a marketing expert. With our templates you can send campaigns in minutes.<\/p><p data-start=\"1106\" data-end=\"1229\"><strong data-start=\"1106\" data-end=\"1136\">\u00a0Real-time metrics:<\/strong> Visualize open, click-through and conversion rates to see which messages are working.<\/p><p data-start=\"1231\" data-end=\"1373\"><strong data-start=\"1231\" data-end=\"1269\">\u00a0Affordable and scalable prices:<\/strong> From basic plans to more robust solutions, you pay only for what you need, with no fine print.<\/p><p data-start=\"1375\" data-end=\"1513\"><strong data-start=\"1375\" data-end=\"1409\">\u00a0Human support and in Spanish:<\/strong> Do you have doubts about your campaigns or need help? Our team is ready to guide you step by step.<\/p><blockquote data-start=\"1515\" data-end=\"1644\"><p data-start=\"1517\" data-end=\"1644\">If you don't already use CRM, you can start managing your leads effectively with our lead management and tracking tools.<\/p><\/blockquote><h2>Comparison of Email Marketing Platforms<\/h2><table data-start=\"573\" data-end=\"2506\"><thead data-start=\"573\" data-end=\"848\"><tr data-start=\"573\" data-end=\"848\"><th data-start=\"573\" data-end=\"615\" data-col-size=\"sm\">Feature<\/th><th data-start=\"615\" data-end=\"670\" data-col-size=\"sm\"><strong data-start=\"617\" data-end=\"631\">ClickPanda<\/strong><\/th><th data-start=\"670\" data-end=\"724\" data-col-size=\"md\"><strong data-start=\"672\" data-end=\"685\">Mailchimp<\/strong><\/th><th data-start=\"724\" data-end=\"787\" data-col-size=\"sm\"><strong data-start=\"726\" data-end=\"748\">Sendinblue (Brevo)<\/strong><\/th><th data-start=\"787\" data-end=\"848\" data-col-size=\"sm\"><strong data-start=\"789\" data-end=\"808\">Benchmark Email<\/strong><\/th><\/tr><\/thead><tbody data-start=\"1055\" data-end=\"2506\"><tr data-start=\"1055\" data-end=\"1262\"><td data-start=\"1055\" data-end=\"1097\" data-col-size=\"sm\"><strong data-start=\"1057\" data-end=\"1086\">Automation of mailings<\/strong><\/td><td data-col-size=\"sm\" data-start=\"1097\" data-end=\"1135\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Included in the basic plan<\/td><td data-col-size=\"md\" data-start=\"1135\" data-end=\"1173\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> In Essentials and higher plans<\/td><td data-col-size=\"sm\" data-start=\"1173\" data-end=\"1217\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> From the Lite plan<\/td><td data-col-size=\"sm\" data-start=\"1217\" data-end=\"1262\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> In payment plans<\/td><\/tr><tr data-start=\"1263\" data-end=\"1474\"><td data-start=\"1263\" data-end=\"1305\" data-col-size=\"sm\"><strong data-start=\"1265\" data-end=\"1288\">Bulk SMS sending<\/strong><\/td><td data-col-size=\"sm\" data-start=\"1305\" data-end=\"1343\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Integrated and easy to use<\/td><td data-col-size=\"md\" data-start=\"1343\" data-end=\"1389\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/274c.svg\" alt=\"\u274c\" \/> Only available in selected markets<\/td><td data-col-size=\"sm\" data-start=\"1389\" data-end=\"1429\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Integrated in all plans<\/td><td data-col-size=\"sm\" data-start=\"1429\" data-end=\"1474\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/274c.svg\" alt=\"\u274c\" \/> Not available<\/td><\/tr><tr data-start=\"1475\" data-end=\"1680\"><td data-start=\"1475\" data-end=\"1517\" data-col-size=\"sm\"><strong data-start=\"1477\" data-end=\"1504\">Predesigned templates<\/strong><\/td><td data-col-size=\"sm\" data-start=\"1517\" data-end=\"1555\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> For sales, follow-ups and more<\/td><td data-col-size=\"md\" data-start=\"1555\" data-end=\"1591\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Wide variety<\/td><td data-col-size=\"sm\" data-start=\"1591\" data-end=\"1635\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Customizable<\/td><td data-col-size=\"sm\" data-start=\"1635\" data-end=\"1680\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Available in all plans<\/td><\/tr><tr data-start=\"1681\" data-end=\"1888\"><td data-start=\"1681\" data-end=\"1725\" data-col-size=\"sm\"><strong data-start=\"1683\" data-end=\"1724\">Spanish support and technical advice<\/strong><\/td><td data-col-size=\"sm\" data-start=\"1725\" data-end=\"1763\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> 24\/7 personalized<\/td><td data-col-size=\"md\" data-start=\"1763\" data-end=\"1799\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/274c.svg\" alt=\"\u274c\" \/> English only<\/td><td data-col-size=\"sm\" data-start=\"1799\" data-end=\"1843\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Available in Spanish<\/td><td data-col-size=\"sm\" data-start=\"1843\" data-end=\"1888\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Support in English<\/td><\/tr><tr data-start=\"1889\" data-end=\"2094\"><td data-start=\"1889\" data-end=\"1931\" data-col-size=\"sm\"><strong data-start=\"1891\" data-end=\"1929\">Real-time campaign metrics<\/strong><\/td><td data-col-size=\"sm\" data-start=\"1931\" data-end=\"1969\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Openings, clicks, rebounds<\/td><td data-col-size=\"md\" data-start=\"1969\" data-end=\"2005\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Detailed reports<\/td><td data-col-size=\"sm\" data-start=\"2005\" data-end=\"2049\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Real-time statistics<\/td><td data-col-size=\"sm\" data-start=\"2049\" data-end=\"2094\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Basic reports<\/td><\/tr><tr data-start=\"2095\" data-end=\"2300\"><td data-start=\"2095\" data-end=\"2137\" data-col-size=\"sm\"><strong data-start=\"2097\" data-end=\"2126\">Integrated traditional CRM<\/strong><\/td><td data-col-size=\"sm\" data-start=\"2137\" data-end=\"2175\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/274c.svg\" alt=\"\u274c\" \/> Alternative use with email\/SMS<\/td><td data-col-size=\"md\" data-start=\"2175\" data-end=\"2211\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Integrated<\/td><td data-col-size=\"sm\" data-start=\"2211\" data-end=\"2255\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/2705.svg\" alt=\"\u2705\" \/> Integrated<\/td><td data-col-size=\"sm\" data-start=\"2255\" data-end=\"2300\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/274c.svg\" alt=\"\u274c\" \/> Not available<\/td><\/tr><tr data-start=\"2301\" data-end=\"2506\"><td data-start=\"2301\" data-end=\"2343\" data-col-size=\"sm\"><strong data-start=\"2303\" data-end=\"2329\">Monthly starting price<\/strong><\/td><td data-col-size=\"sm\" data-start=\"2343\" data-end=\"2381\">From <strong data-start=\"2351\" data-end=\"2366\">$53,900 COP<\/strong><\/td><td data-col-size=\"md\" data-start=\"2381\" data-end=\"2417\">From <strong data-start=\"2389\" data-end=\"2400\">$13 USD<\/strong><\/td><td data-col-size=\"sm\" data-start=\"2417\" data-end=\"2461\">From <strong data-start=\"2425\" data-end=\"2436\">$25 USD<\/strong><\/td><td data-col-size=\"sm\" data-start=\"2461\" data-end=\"2506\">From <strong data-start=\"2469\" data-end=\"2480\">$15 USD<\/strong><\/td><\/tr><\/tbody><\/table><p data-start=\"2513\" data-end=\"2523\"><strong data-start=\"2513\" data-end=\"2523\">Notes:<\/strong><\/p><ul data-start=\"2525\" data-end=\"3674\"><li data-start=\"2525\" data-end=\"2894\"><p data-start=\"2527\" data-end=\"2894\"><strong data-start=\"2527\" data-end=\"2541\">ClickPanda<\/strong> offers a comprehensive solution for companies looking to boost their sales pipeline through email marketing and SMS mass mailing tools, without the need to implement a traditional CRM. Its focus on automation and personalization allows for efficient lead management and effective communication with potential customers.<\/p><\/li><li data-start=\"2896\" data-end=\"3169\"><p data-start=\"2898\" data-end=\"3169\"><strong data-start=\"2898\" data-end=\"2911\">Mailchimp<\/strong> is a recognized platform that offers a wide range of functionalities, including automation and detailed analytics. However, some of its advanced features, such as SMS sending, are limited to certain markets and premium plans.<\/p><\/li><li data-start=\"3171\" data-end=\"3433\"><p data-start=\"3173\" data-end=\"3433\"><strong data-start=\"3173\" data-end=\"3195\">Sendinblue (Brevo)<\/strong> stands out for its ability to integrate the sending of emails and SMS in a single platform, facilitating multichannel campaigns. It offers scalable plans and automation tools suitable for different sizes of companies.<\/p><\/li><li data-start=\"3435\" data-end=\"3674\"><p data-start=\"3437\" data-end=\"3674\"><strong data-start=\"3437\" data-end=\"3456\">Benchmark Email<\/strong> is an affordable option for small and medium-sized businesses looking to get started in email marketing. Although it offers basic functionality, it lacks some advanced tools such as SMS sending and integrated CRM.<\/p><\/li><\/ul><p><br data-start=\"6403\" data-end=\"6406\" \/>Are you ready to optimize your sales pipeline with effective tools and personalized support?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175b432 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"175b432\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clickpanda.com\/email-marketing?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=hosting_ssd&#038;utm_term=superior&#038;utm_content=banner1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Find out more about ClickPanda here.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32fc65b elementor-widget elementor-widget-text-editor\" data-id=\"32fc65b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Conclusion<\/h2><p data-start=\"6575\" data-end=\"6854\">A well-designed sales pipeline is the backbone of your commercial strategy. It gives you clarity on every opportunity, allows you to forecast revenue and optimize resources. With ClickPanda, automating, measuring and adjusting your process has never been easier or more cost-effective.<\/p><p data-start=\"6856\" data-end=\"7006\"><strong data-start=\"6856\" data-end=\"6881\">Take the next step:<\/strong>\u00a0Build your pipeline today, accelerate your closings and grow your business with the power of ClickPanda, the time is now!<\/p><p><a href=\"https:\/\/clickpanda.com\/email-marketing?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=hosting_ssd&amp;utm_term=superior&amp;utm_content=banner1\" target=\"_blank\" rel=\"noopener\"><br \/><img decoding=\"async\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/CTA-BLOG-Email-Marketing-2-3.gif\" alt=\"CTA BLOG Email Marketing # ()\" width=\"810\" height=\"170\" \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction Have you ever felt overwhelmed by the number of leads coming into your business without knowing exactly what stage they are at? A sales pipeline is the compass you need to guide your prospects from the first contact to the signing of the contract. With it, you will be able to visualize every step of the [...]<\/p>","protected":false},"author":2,"featured_media":10032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[40],"class_list":["post-10023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pipeline de ventas: Qu\u00e9 es y c\u00f3mo construir uno efectivo - ClickPanda Blog<\/title>\n<meta name=\"description\" content=\"Aprende qu\u00e9 es un pipeline de ventas y c\u00f3mo construir uno efectivo paso a paso para aumentar tus conversiones y cerrar m\u00e1s negocios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.clickpanda.com\/en\/tips\/sales-pipeline-build-an-effective-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pipeline de ventas: Qu\u00e9 es y c\u00f3mo construir uno efectivo - 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