{"id":10060,"date":"2025-05-18T17:20:28","date_gmt":"2025-05-18T22:20:28","guid":{"rendered":"https:\/\/blog.clickpanda.com\/?p=10060"},"modified":"2025-06-28T21:11:32","modified_gmt":"2025-06-28T21:11:32","slug":"neuromarketing-decisiones-compra","status":"publish","type":"post","link":"https:\/\/blog.clickpanda.com\/en\/tips\/neuromarketing-purchasing-decisions\/","title":{"rendered":"Neuromarketing and Purchase Decisions: A Practical Guide"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10060\" class=\"elementor elementor-10060\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c30b3ef e-flex e-con-boxed e-con e-parent\" data-id=\"4c30b3ef\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfd4aa0 elementor-widget elementor-widget-global elementor-global-10391 elementor-widget-heading\" data-id=\"bfd4aa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introduction<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbb2c0b elementor-widget elementor-widget-text-editor\" data-id=\"7cbb2c0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Neuromarketing and its impact on purchasing decisions has become a powerful resource for brands that want to connect emotionally with their consumers. This discipline combines neuroscience and marketing to understand how the brain responds to commercial stimuli, allowing you to design more effective and persuasive campaigns.<\/p><p data-start=\"779\" data-end=\"1063\">Did you know that more than 90% of purchasing decisions are made unconsciously? Although we tend to think we shop logically, the truth is that emotions and certain stimuli activate areas of the brain that determine what we put in the cart... and what we leave behind.<\/p><p data-start=\"1065\" data-end=\"1211\">This is where the <strong data-start=\"1088\" data-end=\"1106\">neuromarketing<\/strong>a discipline that merges neuroscience with marketing to understand <strong data-start=\"1182\" data-end=\"1210\">how and why we buy<\/strong>.<\/p><p data-start=\"1213\" data-end=\"1393\">If you ever wondered why a red button prompts you to click, or why a testimonial from another customer convinces you more than a data sheet, this article is for you.<\/p><p data-start=\"1395\" data-end=\"1679\">Join us to discover how you can use neuromarketing for <strong data-start=\"1459\" data-end=\"1506\">design more effective sales strategies<\/strong>create emotional connections with your customers and increase your conversions. And the best part: you will see how <strong data-start=\"1606\" data-end=\"1620\">ClickPanda<\/strong> can help you implement all this without complications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4074b elementor-widget elementor-widget-table-of-contents\" data-id=\"1c4074b\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__1c4074b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6638d05 elementor-widget elementor-widget-heading\" data-id=\"6638d05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is neuromarketing and why is it important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528c2a4 elementor-widget elementor-widget-text-editor\" data-id=\"528c2a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1741\" data-end=\"2000\">The <strong data-start=\"1744\" data-end=\"1762\">neuromarketing<\/strong> analyzes how the brain responds to stimuli such as colors, sounds, images and words. Its objective is to <strong data-start=\"1867\" data-end=\"1903\">detecting \"mental triggers<\/strong> that motivate a purchase decision, so you can strategically apply them in your campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d50668c elementor-widget elementor-widget-heading\" data-id=\"d50668c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is it so valuable?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2694b0 elementor-widget elementor-widget-text-editor\" data-id=\"b2694b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2002\" data-end=\"2225\">Because if you understand how your customers react emotionally and cognitively, you can <strong data-start=\"2120\" data-end=\"2157\">communicate more effectively<\/strong>to better connect with their needs and, as a result, sell more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a731e elementor-widget elementor-widget-image\" data-id=\"f2a731e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clickpanda.com\/dominios?utm_source=blog&#038;utm_medium=text&#038;utm_campaign=blog&#038;utm_term=blog&#038;utm_content=inline_link\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"810\" height=\"170\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/CTA-BLOG-Email-Marketing-4.gif\" class=\"attachment-large size-large wp-image-10024\" alt=\"CTA BLOG Email Marketing ()\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d2a76 elementor-widget elementor-widget-heading\" data-id=\"c4d2a76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to influence purchasing decisions using neuromarketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a9e31 elementor-widget elementor-widget-text-editor\" data-id=\"17a9e31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. Appeals to emotions<\/h3><p data-start=\"2337\" data-end=\"2381\"><strong><em>Emotions sell more than logic.<\/em><\/strong><\/p><p data-start=\"2383\" data-end=\"2543\">Consumers buy when <strong data-start=\"2415\" data-end=\"2469\">feel confidence, joy, empathy or exclusivity<\/strong>. If you manage to activate those feelings, your product becomes irresistible.<\/p><p data-start=\"2545\" data-end=\"2635\"><strong data-start=\"2548\" data-end=\"2563\">Strategy:<\/strong> Use real images, emotional stories and phrases that touch the heart.<\/p><p data-start=\"2637\" data-end=\"2768\"><strong data-start=\"2640\" data-end=\"2661\">Practical example:<\/strong> Share real testimonials where the customer says how your product changed their life or solved their problem.<\/p><h3>2. Color psychology matters<\/h3><p data-start=\"2819\" data-end=\"2854\"><em><strong>Each color generates an emotion.<\/strong><\/em><\/p><ul data-start=\"2855\" data-end=\"2988\"><li data-start=\"2855\" data-end=\"2894\"><p data-start=\"2857\" data-end=\"2894\"><strong data-start=\"2857\" data-end=\"2866\">Red:<\/strong> urgency, action, passion.<\/p><\/li><li data-start=\"2895\" data-end=\"2947\"><p data-start=\"2897\" data-end=\"2947\"><strong data-start=\"2897\" data-end=\"2906\">Blue:<\/strong> confidence, security, professionalism.<\/p><\/li><li data-start=\"2948\" data-end=\"2988\"><p data-start=\"2950\" data-end=\"2988\"><strong data-start=\"2950\" data-end=\"2960\">Green:<\/strong> wellness, health, freshness.<\/p><\/li><\/ul><p data-start=\"2990\" data-end=\"3058\"><strong data-start=\"2993\" data-end=\"3008\">Strategy:<\/strong> Use colors aligned with your message and objectives.<\/p><p data-start=\"3060\" data-end=\"3191\"><strong data-start=\"3063\" data-end=\"3084\">Practical example:<\/strong> If you sell a reliable hosting service like ClickPanda, blue can help you convey security.<\/p><h3>3. Create real urgency<\/h3><p data-start=\"3229\" data-end=\"3286\"><strong><em data-start=\"3231\" data-end=\"3286\">\"Just for today\" is not just a clich\u00e9 phrase. It works.<\/em><\/strong><\/p><p data-start=\"3288\" data-end=\"3390\"><strong data-start=\"3291\" data-end=\"3306\">Strategy:<\/strong> Include timers, limited stock or real scarcity phrases in your promotions.<\/p><p data-start=\"3392\" data-end=\"3498\"><strong data-start=\"3395\" data-end=\"3416\">Practical example:<\/strong> \"Only 2 spots left for free consulting\" or \"This offer expires in 3 hours\".<\/p><h3>4. Apply the principle of reciprocity<\/h3><p data-start=\"3553\" data-end=\"3632\"><strong><em>If you give something first, the customer will feel the need to return the favor.<\/em><\/strong><\/p><p data-start=\"3634\" data-end=\"3712\"><strong data-start=\"3637\" data-end=\"3652\">Strategy:<\/strong> Offer free content, initial discounts or samples.<\/p><p data-start=\"3714\" data-end=\"3856\"><strong data-start=\"3717\" data-end=\"3738\">Practical example:<\/strong> Give the gift of an email campaign template or a branding consultancy. The result? Increased likelihood of conversion.<\/p><h3>5. Use social proof to your advantage<\/h3><p data-start=\"3907\" data-end=\"3958\"><strong><em data-start=\"3910\" data-end=\"3958\">What others do influences what I do.<\/em><\/strong><\/p><p data-start=\"3960\" data-end=\"4084\"><strong data-start=\"3963\" data-end=\"3978\">Strategy:<\/strong> Show how many people have already bought your product, publish reviews, customer videos or visible figures.<\/p><p data-start=\"4086\" data-end=\"4189\"><strong data-start=\"4089\" data-end=\"4110\">Practical example:<\/strong> \"More than 5,000 companies already use ClickPanda to boost their online presence.\"<\/p><p>\u00a0<\/p><p><a href=\"https:\/\/clickpanda.com\/email-marketing?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=hosting_ssd&amp;utm_term=superior&amp;utm_content=banner1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/CTA-BLOG-Email-Marketing-2-3.gif\" alt=\"CTA BLOG Email Marketing # ()\" width=\"810\" height=\"170\" \/><\/a><\/p><h2>How ClickPanda can help you to apply neuromarketing<\/h2><p data-start=\"4556\" data-end=\"4673\">ClickPanda not only gives you digital tools. It gives you <strong data-start=\"4617\" data-end=\"4672\">smart solutions designed to sell better<\/strong>:<\/p><p data-start=\"4675\" data-end=\"4871\"><strong data-start=\"4678\" data-end=\"4711\">-Content customization:<\/strong><br data-start=\"4711\" data-end=\"4714\" \/>Create websites tailored to the interests and emotions of your audience. From landing pages to ecommerce, everything can be optimized to positively influence.<\/p><p data-start=\"4873\" data-end=\"5035\"><strong data-start=\"4876\" data-end=\"4919\">-Emotional automation (Email &amp; SMS):<\/strong><br data-start=\"4919\" data-end=\"4922\" \/>Automate meaningful messages: personalization, urgency, scarcity, reciprocity... all on the same platform!<\/p><p data-start=\"5037\" data-end=\"5191\"><strong data-start=\"5040\" data-end=\"5071\">-Behavioral analysis:<\/strong><br data-start=\"5071\" data-end=\"5074\" \/>Study how your users interact with your site, improve leakage points and trigger emotions at the right moment.<\/p><h2>Common mistakes when applying neuromarketing<\/h2><p data-start=\"5244\" data-end=\"5399\"><strong data-start=\"5247\" data-end=\"5278\">Not knowing your customer:<\/strong><br data-start=\"5278\" data-end=\"5281\" \/>Not everyone reacts the same. Use surveys, heat maps, A\/B tests or ClickPanda tools to better target.<\/p><p data-start=\"5401\" data-end=\"5537\"><strong data-start=\"5404\" data-end=\"5434\">2. Being too aggressive:<\/strong><br data-start=\"5434\" data-end=\"5437\" \/>Exaggerating urgency or manipulating with fear can damage your reputation. <strong data-start=\"5507\" data-end=\"5537\">Be transparent and genuine.<\/strong><\/p><p>\u00a0<\/p><h2>Case Study: Fashion + Emotion = More Sales<\/h2><p data-start=\"5591\" data-end=\"5759\">An online clothing store redesigned its product page.<br data-start=\"5652\" data-end=\"5655\" \/>\u00a0Added a countdown timer<br data-start=\"5686\" data-end=\"5689\" \/>Showed real opinions<br data-start=\"5715\" data-end=\"5718\" \/>Changed colors to warmer tones<\/p><p data-start=\"5761\" data-end=\"5836\">The result: They increased their conversions by 25% in just 3 weeks!<\/p><h3>Success stories: How neuromarketing increased real conversions<\/h3><p data-start=\"326\" data-end=\"547\">Brands that apply neuromarketing <strong data-start=\"364\" data-end=\"395\">achieve tangible results<\/strong>. Below, we present <strong data-start=\"428\" data-end=\"442\">three cases<\/strong> of digital businesses that implemented simple but powerful strategies... and their numbers confirm it!<\/p><table data-start=\"549\" data-end=\"1372\"><thead data-start=\"549\" data-end=\"712\"><tr data-start=\"549\" data-end=\"712\"><th data-start=\"549\" data-end=\"580\" data-col-size=\"sm\">Business<\/th><th data-start=\"580\" data-end=\"666\" data-col-size=\"md\">Strategy applied<\/th><th data-start=\"666\" data-end=\"712\" data-col-size=\"sm\">Final result<\/th><\/tr><\/thead><tbody data-start=\"877\" data-end=\"1372\"><tr data-start=\"877\" data-end=\"1041\"><td data-start=\"877\" data-end=\"907\" data-col-size=\"sm\"><strong data-start=\"879\" data-end=\"904\">Online fashion store<\/strong><\/td><td data-col-size=\"md\" data-start=\"907\" data-end=\"994\">- Countdown timer on products<br \/>- Warm colors<br \/>- Visible testimonials<\/td><td data-col-size=\"sm\" data-start=\"994\" data-end=\"1041\">\u00a0+25% in conversions in 3 weeks<\/td><\/tr><tr data-start=\"1042\" data-end=\"1208\"><td data-start=\"1042\" data-end=\"1072\" data-col-size=\"sm\"><strong data-start=\"1044\" data-end=\"1070\">B2B Digital Consultant<\/strong><\/td><td data-col-size=\"md\" data-start=\"1072\" data-end=\"1160\">- Email with reciprocity principle (free ebook)<br \/>- Personalized emotional CTA<\/td><td data-col-size=\"sm\" data-start=\"1160\" data-end=\"1208\">+40% in opening rate<br \/>\u00a0+18% leads<\/td><\/tr><tr data-start=\"1209\" data-end=\"1372\"><td data-start=\"1209\" data-end=\"1239\" data-col-size=\"sm\"><strong data-start=\"1211\" data-end=\"1237\">Gadget marketplace<\/strong><\/td><td data-col-size=\"md\" data-start=\"1239\" data-end=\"1325\">- Buy now\" buttons in red<br \/>- Banner \"only X units left\".<\/td><td data-col-size=\"sm\" data-start=\"1325\" data-end=\"1372\">\u00a0+32% in clicks to cart in 10 days<\/td><\/tr><\/tbody><\/table><h4 data-start=\"1379\" data-end=\"1401\">Brief analysis:<\/h4><ul data-start=\"1403\" data-end=\"1657\"><li data-start=\"1403\" data-end=\"1485\"><p data-start=\"1405\" data-end=\"1485\"><strong data-start=\"1405\" data-end=\"1413\">Fashion<\/strong>: Bet on emotions and perceived scarcity \u2192 increased sales rapidly.<\/p><\/li><li data-start=\"1486\" data-end=\"1561\"><p data-start=\"1488\" data-end=\"1561\"><strong data-start=\"1488\" data-end=\"1502\">Consultant<\/strong>: He used the <em data-start=\"1511\" data-end=\"1531\">give before you ask<\/em> \u2192 more qualified prospects.<\/p><\/li><li data-start=\"1562\" data-end=\"1657\"><p data-start=\"1564\" data-end=\"1657\"><strong data-start=\"1564\" data-end=\"1579\">Marketplace<\/strong>: Played with visual and textual urgency \u2192 enhanced immediate user action.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89f204 elementor-widget elementor-widget-heading\" data-id=\"c89f204\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The key?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cadd098 elementor-widget elementor-widget-text-editor\" data-id=\"cadd098\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1659\" data-end=\"1765\">It is not changing everything. It is <strong data-start=\"1698\" data-end=\"1720\">optimize details<\/strong> that activate the correct mental triggers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5394787 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"5394787\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clickpanda.com\/es-es\/email-marketing?utm_source=blog&#038;utm_medium=text&#038;utm_campaign=blog&#038;utm_term=blog&#038;utm_content=inline_link\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Are you ready to apply the power of neuromarketing?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d509c92 elementor-widget elementor-widget-text-editor\" data-id=\"d509c92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5925\" data-end=\"6064\"><strong data-start=\"5928\" data-end=\"5979\">ClickPanda gives you the tools you need<\/strong> to create irresistible campaigns and pages that truly connect with your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712261c elementor-widget elementor-widget-button\" data-id=\"712261c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clickpanda.com\/es-es\/email-marketing?utm_source=blog&#038;utm_medium=text&#038;utm_campaign=blog&#038;utm_term=blog&#038;utm_content=inline_link\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start applying neuromarketing with ClickPanda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6904f elementor-widget elementor-widget-spacer\" data-id=\"1a6904f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b337a1 elementor-widget elementor-widget-heading\" data-id=\"5b337a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9994f93 elementor-widget elementor-widget-text-editor\" data-id=\"9994f93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6182\" data-end=\"6296\">Neuromarketing <strong data-start=\"6200\" data-end=\"6227\">is not a passing fad<\/strong>. It is a strategy based on science, emotions and real results.<\/p><p data-start=\"6298\" data-end=\"6502\">And you can start applying it today with the help of <strong data-start=\"6357\" data-end=\"6371\">ClickPanda<\/strong>optimizing every message, button, image and strategy for <strong data-start=\"6431\" data-end=\"6501\">make an impact where it matters most: in the mind and heart of your customer.<\/strong>.<\/p><p data-start=\"6504\" data-end=\"6585\">\u00a0Grow your business with smart marketing. <strong data-start=\"6560\" data-end=\"6585\">Do it with ClickPanda.<\/strong><\/p><p><a href=\"https:\/\/clickpanda.com\/email-marketing?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=hosting_ssd&amp;utm_term=superior&amp;utm_content=banner1\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-649584d elementor-widget elementor-widget-image\" data-id=\"649584d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clickpanda.com\/sms?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=sms&#038;utm_term=superior&#038;utm_content=banner1\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"810\" height=\"170\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/CTA-BLOG-SMS.gif\" class=\"attachment-large size-large wp-image-10046\" alt=\"CTA BLOG SMS\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction Neuromarketing and its impact on purchasing decisions has become a powerful resource for brands that want to connect emotionally with their consumers. This discipline combines neuroscience and marketing to understand how the brain responds to commercial stimuli, allowing you to design more effective and persuasive campaigns. Did you know that more than [...]<\/p>","protected":false},"author":2,"featured_media":10073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[40,83,46],"class_list":["post-10060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos","tag-email-marketing","tag-sms","tag-smtp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neuromarketing y decisiones de compra: Gu\u00eda pr\u00e1ctica - ClickPanda Blog<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo aplicar el neuromarketing para influir en las decisiones de compra y aumentar tus ventas con estrategias basadas en emociones y conducta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.clickpanda.com\/en\/tips\/neuromarketing-purchasing-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing y decisiones de compra: Gu\u00eda pr\u00e1ctica - ClickPanda Blog\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo aplicar el neuromarketing para influir en las decisiones de compra y aumentar tus ventas con estrategias basadas en emociones y conducta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.clickpanda.com\/en\/tips\/neuromarketing-purchasing-decisions\/\" \/>\n<meta property=\"og:site_name\" content=\"ClickPanda Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-18T22:20:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-28T21:11:32+00:00\" \/>\n<meta name=\"author\" content=\"Carolina Mateus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina Mateus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.clickpanda.com\/consejos\/neuromarketing-decisiones-compra\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.clickpanda.com\/consejos\/neuromarketing-decisiones-compra\/\"},\"author\":{\"name\":\"Carolina Mateus\",\"@id\":\"https:\/\/blog.clickpanda.com\/en\/#\/schema\/person\/8cb66bfdb79789d5c6389547da69f37e\"},\"headline\":\"Neuromarketing y decisiones de compra: Gu\u00eda pr\u00e1ctica\",\"datePublished\":\"2025-05-18T22:20:28+00:00\",\"dateModified\":\"2025-06-28T21:11:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.clickpanda.com\/consejos\/neuromarketing-decisiones-compra\/\"},\"wordCount\":1047,\"publisher\":{\"@id\":\"https:\/\/blog.clickpanda.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.clickpanda.com\/consejos\/neuromarketing-decisiones-compra\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-19-may-2025-15_04_46.avif\",\"keywords\":[\"Email Marketing\",\"SMS\",\"SMTP\"],\"articleSection\":[\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.clickpanda.com\/consejos\/neuromarketing-decisiones-compra\/\",\"url\":\"https:\/\/blog.clickpanda.com\/consejos\/neuromarketing-decisiones-compra\/\",\"name\":\"Neuromarketing y decisiones de compra: Gu\u00eda pr\u00e1ctica - 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