{"id":10192,"date":"2025-05-30T13:43:37","date_gmt":"2025-05-30T13:43:37","guid":{"rendered":"https:\/\/blog.clickpanda.com\/?p=10192"},"modified":"2025-07-11T15:32:07","modified_gmt":"2025-07-11T15:32:07","slug":"formula-comercio-moderno-vender-mas","status":"publish","type":"post","link":"https:\/\/blog.clickpanda.com\/en\/marketing\/modern-trade-formula-sell-more\/","title":{"rendered":"The modern retail formula to sell more"},"content":{"rendered":"

Introduction:<\/p>\n

Selling only through social networks or \"voice to voice\" is no longer enough. In Colombia, more and more customers buy online, check their email, check reviews on websites and expect quick answers via WhatsApp or SMS.<\/p>\n

What about your business - are you still waiting for someone to walk into the store by chance or are you already attracting customers with digital tools?<\/p>\n

In this blog I will tell you how you can double your reach by combining three tools that are already available to any Colombian marketer: Email Marketing, bulk SMS and your website.<\/strong><\/p>\n

You don't need to be a technology expert or spend a fortune. You just need to know the right formula and implement it step by step.<\/p>\n

\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n

Why isn't Instagram or voice-to-voice enough?<\/h2>\n

Social networks are great, but they have two big problems: you do not control them<\/strong> y depend on the algorithm<\/strong>. Today you are seen by 1000 people, tomorrow only 20. Besides, what happens if they close your account?<\/p>\n

\u00a0Voice-to-voice is valuable, but slow and difficult to scale.<\/p>\n

\u00a0That's why you need a strategy that you control<\/strong>that works even while you sleep, and that allows you to automate contact with your customers. This strategy is the formula for modern commerce.<\/p>\n

The winning formula: Email + SMS + Website<\/h2>\n

Each tool has a special function, but when you use them together... the results multiply:<\/p>\n\n\n\n\n\n\n\n
Tool<\/th>\nWhat is it for?<\/th>\nKey advantage<\/th>\n<\/tr>\n<\/thead>\n
Email Marketing<\/strong><\/td>\nSend promotions, news and follow-up<\/td>\nLow cost and automation<\/td>\n<\/tr>\n
Bulk SMS<\/strong><\/td>\nSend urgent promotions, reminders, alerts, etc.<\/td>\nSuperior aperture to 95%<\/td>\n<\/tr>\n
Web Site<\/strong><\/td>\nShowcase your products, attract contacts, build confidence<\/td>\nAvailable 24\/7, connect everything<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

This is how the complete formula works<\/strong>:<\/p>\n

    \n
  1. \n

    You send a promo by SMS<\/strong> with a link to your site.<\/p>\n<\/li>\n

  2. \n

    The customer enters the web site<\/strong>is recorded.<\/p>\n<\/li>\n

  3. \n

    Start receiving e-mails by Email Marketing<\/strong> automatically.<\/p>\n<\/li>\n

  4. \n

    And he ends up buying, without you having to chase him!<\/p>\n<\/li>\n<\/ol>\n

    Global case: Sephora and the formula in action<\/h2>\n

    Sephora<\/strong>the world's most recognized cosmetics chain, uses this formula in every country where it operates:<\/p>\n