{"id":10291,"date":"2025-05-23T13:43:37","date_gmt":"2025-05-23T13:43:37","guid":{"rendered":"https:\/\/blog.clickpanda.com\/?p=10291"},"modified":"2025-07-15T16:36:31","modified_gmt":"2025-07-15T16:36:31","slug":"normativas-sms-masivo-colombia","status":"publish","type":"post","link":"https:\/\/blog.clickpanda.com\/en\/news\/regulations-sms-massive-colombia\/","title":{"rendered":"Bulk SMS rules and regulations in Colombia"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10291\" class=\"elementor elementor-10291\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70bc5fc2 e-flex e-con-boxed e-con e-parent\" data-id=\"70bc5fc2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b93ab9 elementor-widget elementor-widget-global elementor-global-10391 elementor-widget-heading\" data-id=\"2b93ab9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introduction<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1db4ce elementor-widget elementor-widget-text-editor\" data-id=\"f1db4ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"595\" data-end=\"1037\">The <strong data-start=\"598\" data-end=\"612\">Bulk SMS<\/strong> has established itself as a powerful tool in digital marketing, especially in countries like Colombia, where its use is common in promotional campaigns, service alerts and important notifications. But not everything is as simple as click and send: <strong data-start=\"877\" data-end=\"970\">there are laws and regulations that regulate the use of bulk SMS to protect users<\/strong> and ensure that companies act ethically and responsibly.<\/p><p data-start=\"1039\" data-end=\"1335\">Did you know that you could face penalties if you send messages without consent? In this article we tell you everything you need to know about the <strong data-start=\"1185\" data-end=\"1235\">regulations and standards in force in Colombia<\/strong>and best practices to make your campaigns not only effective, but also legal.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9c43c elementor-widget elementor-widget-global elementor-global-10444 elementor-widget-table-of-contents\" data-id=\"7d9c43c\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__7d9c43c\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f4956 elementor-widget elementor-widget-text-editor\" data-id=\"64f4956\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Main regulations for sending bulk SMS in Colombia<\/h2><h3 data-start=\"1411\" data-end=\"1467\">Law 1581 of 2012 - Protection of Personal Data<\/h3><p data-start=\"1469\" data-end=\"1675\"><strong data-start=\"1469\" data-end=\"1481\">What is it?<\/strong><br data-start=\"1481\" data-end=\"1484\" \/>This is the law that regulates the treatment of personal data in Colombia. It establishes that companies must obtain <strong data-start=\"1594\" data-end=\"1622\">explicit consent<\/strong> before using data for commercial communications.<\/p><p data-start=\"1677\" data-end=\"1907\"><strong data-start=\"1677\" data-end=\"1707\">How does it affect your campaigns?<\/strong><br data-start=\"1707\" data-end=\"1710\" \/>You may not send promotional SMS without the clear and direct permission of the user. In addition, you must allow them to unsubscribe at any time. If they ignore this request, you could face penalties.<\/p><h3 data-start=\"1914\" data-end=\"1952\">Law 1266 of 2008 - Habeas Data<\/h3><p data-start=\"1954\" data-end=\"2099\"><strong data-start=\"1954\" data-end=\"1966\">What is it?<\/strong><br data-start=\"1966\" data-end=\"1969\" \/>Guarantees citizens' rights over their personal information, especially in commercial and credit databases.<\/p><p data-start=\"2101\" data-end=\"2267\"><strong data-start=\"2101\" data-end=\"2131\">How does it affect your campaigns?<\/strong><br data-start=\"2131\" data-end=\"2134\" \/>You must keep your user database up to date and verified. Any error could be considered a violation of the law.<\/p><h2>Regulations of the Superintendence of Industry and Commerce (SIC)<\/h2><p data-start=\"2346\" data-end=\"2483\"><strong data-start=\"2346\" data-end=\"2358\">What is it?<\/strong><br data-start=\"2358\" data-end=\"2361\" \/>It is the entity that regulates commercial practices and protects consumer rights, including SMS marketing.<\/p><p data-start=\"2485\" data-end=\"2690\"><strong data-start=\"2485\" data-end=\"2515\">How does it affect your campaigns?<\/strong><br data-start=\"2515\" data-end=\"2518\" \/>The SIC requires transparency in the handling of personal data. You need to protect your database, use it responsibly and allow simple unsubscription mechanisms.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea1184 elementor-widget elementor-widget-image\" data-id=\"cea1184\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clickpanda.com\/sms?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=hosting_ssd&#038;utm_term=superior&#038;utm_content=banner1\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"810\" height=\"170\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/CTA-BLOG-SMS-1.gif\" class=\"attachment-large size-large wp-image-10706\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2865f6b9 elementor-widget elementor-widget-text-editor\" data-id=\"2865f6b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Before learning the best practices for responsible SMS marketing, it's worth reviewing why so many brands continue to choose it as their primary channel. Here is an article about the <a href=\"https:\/\/blog.clickpanda.com\/en\/marketing\/sms-marketing-benefits-advertising-campaigns\/\" target=\"_blank\" rel=\"noopener\" data-start=\"1156\" data-end=\"1223\"><strong data-start=\"1157\" data-end=\"1219\">benefits of SMS marketing in advertising campaigns<\/strong><\/a> that will help you to size up its true potential.<\/p><h2>Best practices for bulk SMS campaigns in Colombia<\/h2><h3 data-start=\"2758\" data-end=\"2800\">Obtain explicit consent<\/h3><p data-start=\"2802\" data-end=\"2976\">Before sending any message, please make sure that the user <strong data-start=\"2865\" data-end=\"2898\">agree to receive communications<\/strong>.<\/p><p data-start=\"2802\" data-end=\"2976\"><br data-start=\"2899\" data-end=\"2902\" \/><strong data-start=\"2902\" data-end=\"2910\">Tip:<\/strong> Use forms with double confirmation to avoid legal uncertainties.<\/p><hr data-start=\"2978\" data-end=\"2981\" \/><h3 data-start=\"2983\" data-end=\"3018\">\u00a02. Facilitates unsubscription<\/h3><p data-start=\"3020\" data-end=\"3151\">Always include an option for the user to stop receiving your messages.<br \/><br data-start=\"3096\" data-end=\"3099\" \/><strong data-start=\"3099\" data-end=\"3111\">Example:<\/strong> \"Answer STOP to exit the list.\"<\/p><hr data-start=\"3153\" data-end=\"3156\" \/><h3 data-start=\"3158\" data-end=\"3197\">\u00a03. Respect shipping schedules<\/h3><p data-start=\"3199\" data-end=\"3355\">Avoid disturbing users. The ideal time is from <strong data-start=\"3253\" data-end=\"3278\">9:00 a.m. to 7:00 p.m.<br \/><\/strong><br data-start=\"3278\" data-end=\"3281\" \/><strong data-start=\"3281\" data-end=\"3289\">Tip:<\/strong> Avoid holidays or weekends, except in exceptional cases.<\/p><hr data-start=\"3357\" data-end=\"3360\" \/><h3 data-start=\"3362\" data-end=\"3397\">4. Send relevant messages<\/h3><p data-start=\"3399\" data-end=\"3556\">The content must be of value. Do not abuse the channel with repetitive promotions.<br \/><br data-start=\"3479\" data-end=\"3482\" \/><strong data-start=\"3482\" data-end=\"3490\">Tip:<\/strong> Segment your base by interests, location or purchase history.<\/p><hr data-start=\"3558\" data-end=\"3561\" \/><h3 data-start=\"3563\" data-end=\"3616\">\u00a05. Proper management of personal data<\/h3><p data-start=\"3618\" data-end=\"3798\">You must comply with Law 1581: data must be secure, clear and used for stated purposes.<br \/><br data-start=\"3701\" data-end=\"3704\" \/><strong data-start=\"3704\" data-end=\"3712\">Tip:<\/strong> Use platforms such as ClickPanda that automatically manage data protection.<\/p><p data-start=\"5242\" data-end=\"5351\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1240e4e elementor-widget elementor-widget-text-editor\" data-id=\"1240e4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How to avoid penalties for non-compliance<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2abd94 elementor-widget elementor-widget-text-editor\" data-id=\"a2abd94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"3852\" data-end=\"3926\"><strong data-start=\"3852\" data-end=\"3888\">Keeps proof of consent<\/strong> (date, time, method of registration).<\/li><li data-start=\"3927\" data-end=\"3974\"><p data-start=\"3929\" data-end=\"3974\"><strong data-start=\"3929\" data-end=\"3974\">Establish clear privacy policies.<\/strong><\/p><\/li><li data-start=\"3975\" data-end=\"4051\"><p data-start=\"3977\" data-end=\"4051\"><strong data-start=\"3977\" data-end=\"4007\">Avoid saturating with messages<\/strong>One or two per week is usually sufficient.<\/p><\/li><li data-start=\"4052\" data-end=\"4130\"><p data-start=\"4054\" data-end=\"4130\"><strong data-start=\"4054\" data-end=\"4083\">Conduct periodic audits<\/strong> of your database and unsubscription flows.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feff87a elementor-widget elementor-widget-text-editor\" data-id=\"feff87a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"4322\" data-end=\"4363\">Make it legal, do it with ClickPanda<\/h2><p data-start=\"4365\" data-end=\"4582\">Are you ready to start your bulk SMS campaign legally and effectively?<br \/><br data-start=\"4443\" data-end=\"4446\" \/>At <strong data-start=\"4449\" data-end=\"4463\">ClickPanda<\/strong> we give you the tools, the platform and the support to comply with all regulations <strong data-start=\"4562\" data-end=\"4581\">without complicating<\/strong>.<\/p><p>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d63bd elementor-widget elementor-widget-button\" data-id=\"c1d63bd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clickpanda.com\/sms?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=sms&#038;utm_term=superior&#038;utm_content=banner1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Launch your bulk SMS campaign in compliance with regulations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b7a9a elementor-widget elementor-widget-text-editor\" data-id=\"22b7a9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Conclusion<\/h2><p data-start=\"4714\" data-end=\"4914\">The <strong data-start=\"4717\" data-end=\"4731\">Bulk SMS<\/strong> remains one of the most effective tools to increase conversions, build customer loyalty and maintain direct communication. But it also requires legal and ethical commitment.<\/p><p data-start=\"4916\" data-end=\"5240\">Comply with Colombian laws <strong data-start=\"4950\" data-end=\"4985\">not only protects you from penalties<\/strong>also strengthens trust with your users. If you apply the best practices we have described -consent, segmentation, scheduling, relevant content and secure data management- your campaigns will not only be legal, but also much more successful.<\/p><p data-start=\"5242\" data-end=\"5351\">\u00a0Grow your brand responsibly.<br \/><br data-start=\"5287\" data-end=\"5290\" \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4bd606 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"b4bd606\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clickpanda.com\/sms?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=sms&#038;utm_term=superior&#038;utm_content=banner1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">With ClickPanda, legal and effective go hand in hand.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1ab19 elementor-widget elementor-widget-image\" data-id=\"bf1ab19\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clickpanda.com\/sms?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=hosting_ssd&#038;utm_term=superior&#038;utm_content=banner2\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/CTA-BLOG-SMS-2-2.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction Bulk SMS has established itself as a powerful tool in digital marketing, especially in countries like Colombia, where its use is common in promotional campaigns, service alerts and important notifications. But not everything is as simple as click and send: there are laws and regulations that regulate the use of SMS [...]<\/p>","protected":false},"author":2,"featured_media":10326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,42],"tags":[],"class_list":["post-10291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-novedades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Normativas y regulaciones del SMS masivo en Colombia - ClickPanda Blog<\/title>\n<meta name=\"description\" content=\"Conoce las regulaciones y buenas pr\u00e1cticas para enviar SMS masivos en Colombia sin afectar la privacidad del usuario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.clickpanda.com\/en\/news\/regulations-sms-massive-colombia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Normativas y regulaciones del SMS masivo en Colombia - 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