{"id":10835,"date":"2025-07-17T01:16:40","date_gmt":"2025-07-17T01:16:40","guid":{"rendered":"https:\/\/blog.clickpanda.com\/?p=10835"},"modified":"2025-07-18T15:34:45","modified_gmt":"2025-07-18T15:34:45","slug":"freud-marketing-digital","status":"publish","type":"post","link":"https:\/\/blog.clickpanda.com\/en\/marketing\/freud-digital-marketing\/","title":{"rendered":"What would Freud think of digital marketing?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10835\" class=\"elementor elementor-10835\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e777df3 e-flex e-con-boxed e-con e-parent\" data-id=\"e777df3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a3d19 elementor-widget elementor-widget-global elementor-global-10391 elementor-widget-heading\" data-id=\"e2a3d19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introduction<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e22763 elementor-widget elementor-widget-text-editor\" data-id=\"3e22763\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"740\" data-end=\"1139\">Sigmund Freud, the father of psychoanalysis, dedicated his life to exploring the human mind, unconscious desires and the mechanisms that motivate our decisions. Although he lived in the late 19th and early 20th centuries, his ideas about human behavior and repressed desires are still relevant today, especially in the world of digital marketing.<\/p><p data-start=\"1141\" data-end=\"1501\">In this article, we will explore how Freud's theories can be applied to modern digital marketing. While Freud never knew the digital world, his principles about unconscious desires, libido and emotional motivations could offer a unique perspective on how companies can connect with consumers more effectively.<\/p><p data-start=\"1503\" data-end=\"1669\">Join us to discover how Freudian ideas can influence advertising campaign design, branding and digital marketing strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-813b92e elementor-widget elementor-widget-global elementor-global-10444 elementor-widget-table-of-contents\" data-id=\"813b92e\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__813b92e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a15a02 elementor-widget elementor-widget-text-editor\" data-id=\"5a15a02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1707\" data-end=\"1788\">\u00a0The unconscious and digital marketing: attracting unspoken desires<\/h2><ul data-start=\"1789\" data-end=\"2500\"><li data-start=\"1789\" data-end=\"2028\"><p data-start=\"1791\" data-end=\"2028\"><strong data-start=\"1791\" data-end=\"1802\">What it is:<\/strong> According to Freud, much of our behavior is guided by unconscious desires. Consumers do not always make decisions rationally, but are often influenced by emotional and instinctive factors.<\/p><\/li><li data-start=\"2029\" data-end=\"2270\"><p data-start=\"2031\" data-end=\"2270\"><strong data-start=\"2031\" data-end=\"2059\">Application to marketing:<\/strong> Digital marketing plays on these hidden desires through strategies that appeal to consumers' emotions, such as urgency, fear of missing out (FOMO) or the desire to belong to a group.<\/p><\/li><li data-start=\"2271\" data-end=\"2500\"><p data-start=\"2273\" data-end=\"2500\"><strong data-start=\"2273\" data-end=\"2285\">Example:<\/strong> Personalized advertising campaigns on platforms such as Facebook or Instagram, which leverage data on users' past behaviors, appeal to their deepest and often unconscious desires.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2d720 elementor-widget elementor-widget-text-editor\" data-id=\"cc2d720\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"2502\" data-end=\"2554\">\u00a0Libido and attractive branding<\/h2><ul data-start=\"2555\" data-end=\"3365\"><li data-start=\"2555\" data-end=\"2794\"><p data-start=\"2557\" data-end=\"2794\"><strong data-start=\"2557\" data-end=\"2568\">What it is:<\/strong> Freud postulated that the libido, or psychic energy, is linked to the sex drive and motivates many of our actions. For Freud, our decisions are not always based on what we need, but on what we desire.<\/p><\/li><li data-start=\"2795\" data-end=\"3116\"><p data-start=\"2797\" data-end=\"3116\"><strong data-start=\"2797\" data-end=\"2825\">Application to marketing:<\/strong> In digital marketing, libido can be understood as the emotional energy that consumers assign to brands. Companies must appeal to that emotional energy by offering something that satisfies consumers' deep desires, whether through status, pleasure or belonging.<\/p><\/li><li data-start=\"3117\" data-end=\"3365\"><p data-start=\"3119\" data-end=\"3365\"><strong data-start=\"3119\" data-end=\"3131\">Example:<\/strong> Brands like Apple or Nike don't just sell products; they sell a lifestyle, a feeling of exclusivity and a desire to belong to an elite group, which connects directly to consumers' libidinal impulses.<\/p><p data-start=\"490\" data-end=\"988\">And, as we mentioned in our article on <em data-start=\"558\" data-end=\"641\">Five growth marketing tips for agencies and freelancers<\/em> At ClickPanda, marketing strategies must be thought deeply into the consumer's desires and emotions. Recommendations on how to connect with customers more authentically and effectively, along with the use of appropriate segmentation tools, can further enhance the psychological principles that Freud developed.<\/p><p data-start=\"990\" data-end=\"1279\">You can read more about how to improve your marketing strategies in this related blog: <a href=\"https:\/\/blog.clickpanda.com\/en\/marketing\/improve-your-sales-with-sms-marketing\/\" target=\"_blank\" rel=\"noopener\">Five growth marketing tips for agencies and freelancers.<\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b2ec1 elementor-widget elementor-widget-text-editor\" data-id=\"17b2ec1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"3367\" data-end=\"3430\">The superego and morality in advertising campaigns<\/h2><ul data-start=\"3431\" data-end=\"4114\"><li data-start=\"3431\" data-end=\"3601\"><p data-start=\"3433\" data-end=\"3601\"><strong data-start=\"3433\" data-end=\"3444\">What it is:<\/strong> Freud divided the human psyche into three parts: the Ego, the Ego and the Superego. The superego represents the morality, values and norms that we internalize.<\/p><\/li><li data-start=\"3602\" data-end=\"3880\"><p data-start=\"3604\" data-end=\"3880\"><strong data-start=\"3604\" data-end=\"3632\">Application to marketing:<\/strong> Brands can play with consumers' superego by appealing to their values and beliefs. Marketing campaigns that promote social responsibility, sustainability or ethical commitment appeal directly to this part of the human psyche.<\/p><\/li><li data-start=\"3881\" data-end=\"4114\"><p data-start=\"3883\" data-end=\"4114\"><strong data-start=\"3883\" data-end=\"3895\">Example:<\/strong> Campaigns by brands such as Ben &amp; Jerry's or Patagonia, which promote social and environmental causes, appeal to consumers' superego, urging them to make purchasing decisions aligned with their ethical values.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0918e4e elementor-widget elementor-widget-image\" data-id=\"0918e4e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clickpanda.com\/email-marketing?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=hosting_ssd&#038;utm_term=superior&#038;utm_content=banner1\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/CTA-BLOG-Email-Marketing.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f806fa8 elementor-widget elementor-widget-text-editor\" data-id=\"f806fa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"4116\" data-end=\"4177\">Repression and the influence of subliminal marketing<\/h2><ul data-start=\"4178\" data-end=\"5065\"><li data-start=\"4178\" data-end=\"4434\"><p data-start=\"4180\" data-end=\"4434\"><strong data-start=\"4180\" data-end=\"4191\">What it is:<\/strong> Freud stated that many of our emotions and desires are repressed and that the unconscious tries to suppress certain thoughts and memories. However, these repressed desires can manifest themselves through behaviors and decisions.<\/p><\/li><li data-start=\"4435\" data-end=\"4716\"><p data-start=\"4437\" data-end=\"4716\"><strong data-start=\"4437\" data-end=\"4465\">Application to marketing:<\/strong> Subliminal marketing plays on repressed or unconscious desires. While advertisements are not always perceived directly, subliminal messages can influence purchasing decisions without the consumer being aware of it.<\/p><\/li><li data-start=\"4717\" data-end=\"5065\"><p data-start=\"4719\" data-end=\"5065\"><strong data-start=\"4719\" data-end=\"4731\">Example:<\/strong> The use of specific colors, sounds or images in advertisements that evoke feelings or emotional impulses in consumers can be a form of subliminal marketing. For example, advertisements for luxury products may be designed to make consumers associate the product with success and social status.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189bb87 elementor-widget elementor-widget-text-editor\" data-id=\"189bb87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"5067\" data-end=\"5139\">\u00a0Regression: connecting with the consumer on a primitive level<\/h2><ul data-start=\"5140\" data-end=\"5938\"><li data-start=\"5140\" data-end=\"5389\"><p data-start=\"5142\" data-end=\"5389\"><strong data-start=\"5142\" data-end=\"5153\">What it is:<\/strong> Freud described regression as a return to an earlier state of development in times of stress or anxiety. In marketing terms, this can be leveraged to connect with consumers on a primitive or emotional level.<\/p><\/li><li data-start=\"5390\" data-end=\"5693\"><p data-start=\"5392\" data-end=\"5693\"><strong data-start=\"5392\" data-end=\"5420\">Application to marketing:<\/strong> Brands that appeal to the most basic emotions, such as safety, affection or protection, can cause an emotional regression in the consumer. This can make the consumer feel more comfortable and familiar with the brand, which can increase loyalty.<\/p><\/li><li data-start=\"5694\" data-end=\"5938\"><p data-start=\"5696\" data-end=\"5938\"><strong data-start=\"5696\" data-end=\"5708\">Example:<\/strong> Brands that use familiar images, warm colors or emotional stories in their advertising campaigns seek to create a deep emotional connection, returning to the more primal feelings of security and trust.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66697ee elementor-widget elementor-widget-text-editor\" data-id=\"66697ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Would you like to leverage psychological principles to create more effective digital marketing campaigns? ClickPanda helps you create personalized marketing strategies that connect with your customers on a deep, emotional level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26bf507 elementor-widget elementor-widget-button\" data-id=\"26bf507\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clickpanda.com\/es\/diseno-paginas-web?utm_source=blog&#038;utm_medium=text&#038;utm_campaign=blog&#038;utm_term=blog&#038;utm_content=inline_link\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Create your effective digital marketing campaign with ClickPanda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d5863 elementor-widget elementor-widget-text-editor\" data-id=\"f3d5863\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong data-start=\"6297\" data-end=\"6312\">Conclusion:<\/strong><\/h2><p><br \/>Freud may not have known the world of digital marketing, but his theories on the unconscious, libido, superego and regression are incredibly relevant when it comes to understanding how consumers make decisions. By applying these psychological concepts to digital marketing, brands can create more effective and emotionally resonant campaigns, achieving a deeper connection with users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8abc488 elementor-widget elementor-widget-image\" data-id=\"8abc488\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clickpanda.com\/en-us\/email-marketing?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=hosting_ssd&#038;utm_term=superior&#038;utm_content=banner2\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/CTA-BLOG-Email-Marketing-2.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction Sigmund Freud, the father of psychoanalysis, dedicated his life to exploring the human mind, unconscious desires and the mechanisms that motivate our decisions. Although he lived in the late 19th and early 20th centuries, his ideas about human behavior and repressed desires are still relevant today, especially in the world of psychoanalysis.<\/p>","protected":false},"author":1,"featured_media":10839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[40],"class_list":["post-10835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 pensar\u00eda Freud del marketing digital? - ClickPanda Blog<\/title>\n<meta name=\"description\" content=\"Exploramos el marketing desde una mirada psicol\u00f3gica con toques de Freud. 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