{"id":10877,"date":"2025-07-22T02:39:30","date_gmt":"2025-07-22T02:39:30","guid":{"rendered":"https:\/\/blog.clickpanda.com\/?p=10877"},"modified":"2025-07-22T13:41:42","modified_gmt":"2025-07-22T13:41:42","slug":"send-time-optimization-ia","status":"publish","type":"post","link":"https:\/\/blog.clickpanda.com\/en\/ia\/send-time-optimization-ia\/","title":{"rendered":"Best time to send emails with AI | ClickPanda"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10877\" class=\"elementor elementor-10877\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ece6370 e-flex e-con-boxed e-con e-parent\" data-id=\"ece6370\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c926101 elementor-widget elementor-widget-heading\" data-id=\"c926101\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introduction<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b7701 elementor-widget elementor-widget-text-editor\" data-id=\"a5b7701\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"619\" data-end=\"842\">When it comes to email marketing, it's not only important what you send, but also what you send. <em data-start=\"697\" data-end=\"705\">when<\/em> you send it.<br data-start=\"716\" data-end=\"719\" \/>Did you know that the exact moment you click \"send\" can be the difference between an email being opened and ignored?<\/p><p data-start=\"844\" data-end=\"1142\">With the advent of artificial intelligence, Send-Time Optimization (STO) has become a key strategy for improving open and conversion rates. This technology analyzes the unique behavior of each subscriber to send messages just when they are most likely to be read.<\/p><p data-start=\"1144\" data-end=\"1378\">In this article you will discover how AI can help you automate this process and significantly improve your results. So if you want to increase the effectiveness of your campaigns and really connect with your audience, read on!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6741f16 elementor-widget elementor-widget-global elementor-global-10444 elementor-widget-table-of-contents\" data-id=\"6741f16\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__6741f16\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e2208 elementor-widget elementor-widget-text-editor\" data-id=\"91e2208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1385\" data-end=\"1428\">What is Send-Time Optimization (STO)?<\/h2><p data-start=\"1430\" data-end=\"1659\">Send-Time Optimization (STO) is a technique based on artificial intelligence that uses data analysis to determine <strong data-start=\"1554\" data-end=\"1574\">the best time<\/strong> of the day or week to send e-mails to each of your contacts.<\/p><h3 data-start=\"1661\" data-end=\"1692\">Why is it so important?<\/h3><p data-start=\"1694\" data-end=\"1905\">Because not everyone opens the mail at the same time. Some do it at 9 a.m. at their desk, others check it at night from their cell phone. The AI learns these patterns and adapts the delivery automatically.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87aec06 elementor-widget elementor-widget-text-editor\" data-id=\"87aec06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 1 []\"><li><strong data-start=\"1907\" data-end=\"1928\">Practical example:<\/strong><br data-start=\"1928\" data-end=\"1931\" \/>If Maria usually opens her emails at 7:30 p.m. from her cell phone, the system will detect this and send your next emails right at that time, thus increasing the chances of opening.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e602cd3 elementor-widget elementor-widget-text-editor\" data-id=\"e602cd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"2121\" data-end=\"2182\">How does shipping time optimization work with AI?<\/h2><p data-start=\"2184\" data-end=\"2274\">AI collects and analyzes information about how users interact with your campaigns:<\/p><ul data-start=\"2276\" data-end=\"2397\"><li data-start=\"2276\" data-end=\"2308\"><p data-start=\"2278\" data-end=\"2308\">What time do you open the post office?<\/p><\/li><li data-start=\"2309\" data-end=\"2330\"><p data-start=\"2311\" data-end=\"2330\">When do they click?<\/p><\/li><li data-start=\"2331\" data-end=\"2359\"><p data-start=\"2333\" data-end=\"2359\">Which days are most active?<\/p><\/li><li data-start=\"2360\" data-end=\"2397\"><p data-start=\"2362\" data-end=\"2397\">From which device do they interact?<\/p><\/li><\/ul><p data-start=\"2399\" data-end=\"2543\">With this information, create a <strong data-start=\"2429\" data-end=\"2469\">behavioral profile per user<\/strong> and automatically decides the most effective time for each shipment.<\/p><h3 data-start=\"2545\" data-end=\"2571\">Key recommendations:<\/h3><ul data-start=\"2573\" data-end=\"2804\"><li data-start=\"2573\" data-end=\"2655\"><p data-start=\"2575\" data-end=\"2655\"><strong data-start=\"2575\" data-end=\"2610\">Use platforms that integrate AI<\/strong> such as Mailchimp, ActiveCampaign or ClickPanda.<\/p><\/li><li data-start=\"2656\" data-end=\"2728\"><p data-start=\"2658\" data-end=\"2728\"><strong data-start=\"2658\" data-end=\"2677\">Do A\/B testing<\/strong> of sending time before and after activating STO.<\/p><\/li><li data-start=\"2729\" data-end=\"2804\"><p data-start=\"2731\" data-end=\"2804\"><strong data-start=\"2731\" data-end=\"2760\">Monitor results:<\/strong> The AI learns, but you decide the settings.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22dc914 elementor-widget elementor-widget-image\" data-id=\"22dc914\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clickpanda.com\/email-marketing?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=hosting_ssd&#038;utm_term=superior&#038;utm_content=banner1\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/CTA-BLOG-Email-Marketing.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7f5d6 elementor-widget elementor-widget-text-editor\" data-id=\"6d7f5d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"2811\" data-end=\"2860\">Benefits of applying AI in shipping time<\/h2><h3 data-start=\"2862\" data-end=\"2899\">Increase in opening rates<\/h3><p data-start=\"2900\" data-end=\"2960\">The emails arrive just when your audience is connected.<\/p><h3 data-start=\"2962\" data-end=\"2992\">\u00a0Increased customization<\/h3><p data-start=\"2993\" data-end=\"3056\">Each subscriber receives mailings at the ideal time for him.<\/p><h3 data-start=\"3058\" data-end=\"3087\">\u00a0Improved conversion<\/h3><p data-start=\"3088\" data-end=\"3142\">More opens = more clicks = more sales. It's as simple as that.<\/p><h3 data-start=\"3144\" data-end=\"3181\">\u00a0Smarter segmentation<\/h3><p data-start=\"3182\" data-end=\"3279\">AI not only analyzes time, it also combines other factors to send more relevant content.<br \/><br \/><em><strong>Did you know that in addition to the time of sending, the type of message also influences the connection with your audience? If you are interested in improving your strategy with a more human and responsible approach, we recommend you read our blog on<\/strong> <a href=\"https:\/\/blog.clickpanda.com\/en\/marketing\/sustainable-email-marketing\/\" target=\"_blank\" rel=\"noopener\">green email marketing and eco-branding.<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2419e3 elementor-widget elementor-widget-text-editor\" data-id=\"c2419e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"3286\" data-end=\"3324\">Tools offering STO with AI<\/h2><div class=\"_tableContainer_80l1q_1\"><div class=\"_tableWrapper_80l1q_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\"><table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3326\" data-end=\"3711\"><thead data-start=\"3326\" data-end=\"3384\"><tr data-start=\"3326\" data-end=\"3384\"><th data-start=\"3326\" data-end=\"3347\" data-col-size=\"sm\">Platform<\/th><th data-start=\"3347\" data-end=\"3363\" data-col-size=\"sm\">Does it include STO?<\/th><th data-start=\"3363\" data-end=\"3384\" data-col-size=\"sm\">Featured function<\/th><\/tr><\/thead><tbody data-start=\"3443\" data-end=\"3711\"><tr data-start=\"3443\" data-end=\"3511\"><td data-start=\"3443\" data-end=\"3463\" data-col-size=\"sm\"><strong data-start=\"3445\" data-end=\"3459\">ClickPanda<\/strong><\/td><td data-start=\"3463\" data-end=\"3479\" data-col-size=\"sm\">\u2705 Yes<\/td><td data-start=\"3479\" data-end=\"3511\" data-col-size=\"sm\">AI + 24\/7 support in English<\/td><\/tr><tr data-start=\"3512\" data-end=\"3570\"><td data-start=\"3512\" data-end=\"3532\" data-col-size=\"sm\">Mailchimp<\/td><td data-start=\"3532\" data-end=\"3548\" data-col-size=\"sm\">\u2705 Yes<\/td><td data-start=\"3548\" data-end=\"3570\" data-col-size=\"sm\">Predictive Sending<\/td><\/tr><tr data-start=\"3571\" data-end=\"3639\"><td data-start=\"3571\" data-end=\"3591\" data-col-size=\"sm\">ActiveCampaign<\/td><td data-start=\"3591\" data-end=\"3607\" data-col-size=\"sm\">\u2705 Yes<\/td><td data-start=\"3607\" data-end=\"3639\" data-col-size=\"sm\">Machine Learning for shipping<\/td><\/tr><tr data-start=\"3640\" data-end=\"3711\"><td data-start=\"3640\" data-end=\"3660\" data-col-size=\"sm\">Sendinblue<\/td><td data-start=\"3660\" data-end=\"3676\" data-col-size=\"sm\">\u2705 Partial<\/td><td data-start=\"3676\" data-end=\"3711\" data-col-size=\"sm\">Shipment based on previous opening<\/td><\/tr><\/tbody><\/table><div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\"><div class=\"absolute end-0 flex items-end\">\u00a0<\/div><\/div><\/div><\/div><p data-start=\"3713\" data-end=\"3741\">These tools allow:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1aa85 elementor-widget elementor-widget-text-editor\" data-id=\"5f1aa85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 1 []\"><li data-start=\"3743\" data-end=\"3802\"><p data-start=\"3745\" data-end=\"3802\">Configure automatic personalized mailings per user.<\/p><\/li><li data-start=\"3803\" data-end=\"3855\"><p data-start=\"3805\" data-end=\"3855\">Obtain performance reports for each schedule.<\/p><\/li><li data-start=\"3856\" data-end=\"3898\"><p data-start=\"3858\" data-end=\"3898\">Adjust strategies without manual effort.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f2ab1 elementor-widget elementor-widget-text-editor\" data-id=\"52f2ab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"3905\" data-end=\"3942\">How to apply STO in your campaigns?<\/h2><p data-start=\"3944\" data-end=\"4034\"><strong data-start=\"3944\" data-end=\"3955\">Step 1:<\/strong> Make sure you have a platform with integrated STO (like ClickPanda!).<\/p><p data-start=\"4036\" data-end=\"4138\"><strong data-start=\"4036\" data-end=\"4047\">Step 2:<\/strong> Activate the function and let the AI start learning from the behavior of your users.<\/p><p data-start=\"4140\" data-end=\"4240\"><strong data-start=\"4140\" data-end=\"4151\">Step 3:<\/strong> Review reports and fine-tune your campaigns. Optimization gets better over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-549eec4 elementor-widget elementor-widget-text-editor\" data-id=\"549eec4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4429\" data-end=\"4522\"><strong data-start=\"4429\" data-end=\"4522\">Do you want to maximize the open and conversion rates of your email marketing campaigns?<\/strong><\/p><p data-start=\"4524\" data-end=\"4701\">With ClickPanda, you can enable sending time optimization with artificial intelligence and let your emails arrive just when your customers are ready to read them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abee91c elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"abee91c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clickpanda.com\/email-marketing\/?utm_source=blog&#038;utm_medium=text&#038;utm_campaign=blog&#038;utm_term=blog&#038;utm_content=inline_link\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Optimize your emailing with AI and improve your marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c71b64 elementor-widget elementor-widget-text-editor\" data-id=\"8c71b64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"4816\" data-end=\"4829\">Conclusion<\/h2><p data-start=\"4831\" data-end=\"5072\">Email marketing has evolved, and artificial intelligence has brought a smarter way to reach your customers. Send-Time Optimization (STO) helps you connect at the right time, generating more impact without more effort.<\/p><p data-start=\"5074\" data-end=\"5087\"><strong data-start=\"5074\" data-end=\"5087\">Remember:<\/strong><\/p><ul data-start=\"5088\" data-end=\"5218\"><li data-start=\"5088\" data-end=\"5128\"><p data-start=\"5090\" data-end=\"5128\">More openness means more results.<\/p><\/li><li data-start=\"5129\" data-end=\"5159\"><p data-start=\"5131\" data-end=\"5159\">Customization is key.<\/p><\/li><li data-start=\"5160\" data-end=\"5218\"><p data-start=\"5162\" data-end=\"5218\">And with AI, your strategy will always be one step ahead.<\/p><\/li><\/ul><p data-start=\"5220\" data-end=\"5295\"><strong data-start=\"5220\" data-end=\"5295\">Grow your email marketing with ClickPanda. The time is now.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad2f51 elementor-widget elementor-widget-image\" data-id=\"1ad2f51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clickpanda.com\/email-marketing?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=hosting_ssd&#038;utm_term=superior&#038;utm_content=banner2\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/CTA-BLOG-Email-Marketing-2.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction When it comes to email marketing, it's not only important what you send, but when you send it.did you know that the exact moment you click \"send\" can be the difference between an email being opened and ignored? With the advent of artificial intelligence, Send-Time Optimization (STO) has become one of the [...]<\/p>","protected":false},"author":2,"featured_media":10885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-10877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mejor hora para enviar correos con IA | ClickPanda - ClickPanda Blog<\/title>\n<meta name=\"description\" content=\"Optimiza tus campa\u00f1as con Send-Time Optimization con IA. 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