{"id":11067,"date":"2025-07-29T21:29:18","date_gmt":"2025-07-29T21:29:18","guid":{"rendered":"https:\/\/blog.clickpanda.com\/?p=11067"},"modified":"2025-07-29T21:31:36","modified_gmt":"2025-07-29T21:31:36","slug":"tiendas-online-vs-marketplace","status":"publish","type":"post","link":"https:\/\/blog.clickpanda.com\/en\/web\/online-stores-vs-marketplace\/","title":{"rendered":"Online store vs Marketplace: the best option for your business"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11067\" class=\"elementor elementor-11067\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f365c e-flex e-con-boxed e-con e-parent\" data-id=\"d4f365c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4f8c4 elementor-widget elementor-widget-heading\" data-id=\"3a4f8c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introduction<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc4cca0 elementor-widget elementor-widget-text-editor\" data-id=\"fc4cca0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"853\" data-end=\"1089\">Selling products online is one of the most effective ways to reach more people and scale your business. But a big question arises: should you have your own online store or sell on a marketplace like MercadoLibre or Amazon?<\/p><p data-start=\"1091\" data-end=\"1356\">Each model has unique advantages and challenges. While online stores give you total independence, marketplaces allow you to leverage existing audiences. The right decision can make the difference between success and stagnation of your venture.<\/p><p data-start=\"1358\" data-end=\"1622\">In this ClickPanda blog, we help you understand the differences, compare benefits and drawbacks, and discover which option best fits your digital strategy. Plus, we show you how to get started with a simple and powerful online store with our service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82fa38d elementor-widget elementor-widget-global elementor-global-10444 elementor-widget-table-of-contents\" data-id=\"82fa38d\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__82fa38d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e31bab elementor-widget elementor-widget-text-editor\" data-id=\"3e31bab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1629\" data-end=\"1658\">What is an online store?<\/h2><p data-start=\"1660\" data-end=\"1843\">An online store is your own website where you directly sell your products or services. You decide the design, the payment process, the shipping methods and how you present your brand.<\/p><p data-start=\"1845\" data-end=\"1887\"><strong data-start=\"1845\" data-end=\"1887\">\u00a0Advantages of having an online store:<\/strong><\/p><ul data-start=\"1888\" data-end=\"2138\"><li data-start=\"1888\" data-end=\"1980\"><p data-start=\"1890\" data-end=\"1980\"><strong data-start=\"1890\" data-end=\"1907\">Total control<\/strong> on the customer experience, from navigation to after-sales.<\/p><\/li><li data-start=\"1981\" data-end=\"2044\"><p data-start=\"1983\" data-end=\"2044\"><strong data-start=\"1983\" data-end=\"2012\">No sales commissions:<\/strong> your income is yours at 100%.<\/p><\/li><li data-start=\"2045\" data-end=\"2138\"><p data-start=\"2047\" data-end=\"2138\"><strong data-start=\"2047\" data-end=\"2070\">Brand identity:<\/strong> you can convey your unique values, colors, tone and personality.<\/p><\/li><\/ul><p data-start=\"2140\" data-end=\"2158\"><strong data-start=\"2140\" data-end=\"2158\">\u00a0Disadvantages:<\/strong><\/p><ul data-start=\"2159\" data-end=\"2334\"><li data-start=\"2159\" data-end=\"2248\"><p data-start=\"2161\" data-end=\"2248\">You need to invest in <strong data-start=\"2183\" data-end=\"2209\">traffic strategies<\/strong> such as SEO, social media and advertising.<\/p><\/li><li data-start=\"2249\" data-end=\"2334\"><p data-start=\"2251\" data-end=\"2334\">Requires more time and expertise to manage orders, logistics and service.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ba7c1 elementor-widget elementor-widget-text-editor\" data-id=\"07ba7c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"2341\" data-end=\"2367\">What is a marketplace?<\/h2><p data-start=\"2369\" data-end=\"2525\">A marketplace is a shared platform where many sellers offer their products. Popular examples include MercadoLibre, Amazon, Linio or Dafiti.<\/p><p data-start=\"2527\" data-end=\"2568\"><strong data-start=\"2527\" data-end=\"2568\">Advantages of selling in marketplaces:<\/strong><\/p><ul data-start=\"2569\" data-end=\"2825\"><li data-start=\"2569\" data-end=\"2653\"><p data-start=\"2571\" data-end=\"2653\"><strong data-start=\"2571\" data-end=\"2595\">Immediate hearing:<\/strong> thousands of people are already surfing these platforms.<\/p><\/li><li data-start=\"2654\" data-end=\"2754\"><p data-start=\"2656\" data-end=\"2754\"><strong data-start=\"2656\" data-end=\"2682\">Infrastructure ready:<\/strong> payment system, product sheets, support and shipments already configured.<\/p><\/li><li data-start=\"2755\" data-end=\"2825\"><p data-start=\"2757\" data-end=\"2825\"><strong data-start=\"2757\" data-end=\"2781\">Initial visibility:<\/strong> without having to invest so much in advertising.<\/p><\/li><\/ul><p data-start=\"2827\" data-end=\"2845\"><strong data-start=\"2827\" data-end=\"2845\">\u00a0Disadvantages:<\/strong><\/p><ul data-start=\"2846\" data-end=\"3102\"><li data-start=\"2846\" data-end=\"2920\"><p data-start=\"2848\" data-end=\"2920\">Pagas <strong data-start=\"2854\" data-end=\"2883\">commissions for each sale<\/strong> and other charges depending on the marketplace.<\/p><\/li><li data-start=\"2921\" data-end=\"3008\"><p data-start=\"2923\" data-end=\"3008\">You can't personalize the customer experience or build your brand with freedom.<\/p><\/li><li data-start=\"3009\" data-end=\"3102\"><p data-start=\"3011\" data-end=\"3102\">You are competing directly with similar vendors or even with the platform itself.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7bd2d4 elementor-widget elementor-widget-text-editor\" data-id=\"d7bd2d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left;\" data-start=\"3109\" data-end=\"3154\">Direct comparison: which is better for you?<\/h2><div class=\"_tableContainer_16hzy_1\"><div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\"><table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3156\" data-end=\"3940\"><thead data-start=\"3156\" data-end=\"3266\"><tr data-start=\"3156\" data-end=\"3266\"><th data-start=\"3156\" data-end=\"3186\" data-col-size=\"sm\">Feature<\/th><th data-start=\"3186\" data-end=\"3225\" data-col-size=\"sm\">Online Store<\/th><th data-start=\"3225\" data-end=\"3266\" data-col-size=\"md\">Marketplace<\/th><\/tr><\/thead><tbody data-start=\"3377\" data-end=\"3940\"><tr data-start=\"3377\" data-end=\"3494\"><td data-start=\"3377\" data-end=\"3407\" data-col-size=\"sm\"><strong data-start=\"3379\" data-end=\"3402\">Business control<\/strong><\/td><td data-start=\"3407\" data-end=\"3446\" data-col-size=\"sm\">Total: design, payments, marketing<\/td><td data-start=\"3446\" data-end=\"3494\" data-col-size=\"md\">Limited: rules imposed by the platform<\/td><\/tr><tr data-start=\"3495\" data-end=\"3605\"><td data-start=\"3495\" data-end=\"3525\" data-col-size=\"sm\"><strong data-start=\"3497\" data-end=\"3520\">Initial visibility<\/strong><\/td><td data-start=\"3525\" data-end=\"3564\" data-col-size=\"sm\">Requires traffic strategies<\/td><td data-start=\"3564\" data-end=\"3605\" data-col-size=\"md\">High traffic from day one<\/td><\/tr><tr data-start=\"3606\" data-end=\"3716\"><td data-start=\"3606\" data-end=\"3636\" data-col-size=\"sm\"><strong data-start=\"3608\" data-end=\"3631\">Costs and commissions<\/strong><\/td><td data-start=\"3636\" data-end=\"3675\" data-col-size=\"sm\">No sales commissions<\/td><td data-start=\"3675\" data-end=\"3716\" data-col-size=\"md\">Commissions for each transaction<\/td><\/tr><tr data-start=\"3717\" data-end=\"3829\"><td data-start=\"3717\" data-end=\"3747\" data-col-size=\"sm\"><strong data-start=\"3719\" data-end=\"3747\">Customer loyalty<\/strong><\/td><td data-start=\"3747\" data-end=\"3788\" data-col-size=\"sm\">You can capture mailings and repeat sales<\/td><td data-start=\"3788\" data-end=\"3829\" data-col-size=\"md\">Difficult to generate brand loyalty<\/td><\/tr><tr data-start=\"3830\" data-end=\"3940\"><td data-start=\"3830\" data-end=\"3860\" data-col-size=\"sm\"><strong data-start=\"3832\" data-end=\"3860\">Implementation time<\/strong><\/td><td data-start=\"3860\" data-end=\"3899\" data-col-size=\"sm\">Requires more initial configuration<\/td><td data-start=\"3899\" data-end=\"3940\" data-col-size=\"md\">You can get started in minutes<\/td><\/tr><\/tbody><\/table><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef5e14 elementor-widget elementor-widget-image\" data-id=\"3ef5e14\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clickpanda.com\/diseno-paginas-web?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=hosting_ssd&#038;utm_term=superior&#038;utm_content=banner1\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wordpress-blogs.s3.us-east-2.amazonaws.com\/wp-content\/uploads\/2019\/03\/23170523\/CTA-BLOG-WEB-1.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fec285a elementor-widget elementor-widget-text-editor\" data-id=\"fec285a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"3947\" data-end=\"3988\">Which option is best for your business?<\/h2><p data-start=\"3990\" data-end=\"4227\">\ud83d\udd39 <strong data-start=\"3993\" data-end=\"4024\">Choose an online store if...<\/strong><br data-start=\"4024\" data-end=\"4027\" \/>You want total independence, build a solid brand, and have control over pricing, design, customers and promotions. Ideal if you have a long term plan and are interested in building customer loyalty.<\/p><p data-start=\"4229\" data-end=\"4458\">\ud83d\udd38 <strong data-start=\"4232\" data-end=\"4260\">Choose a marketplace if...<\/strong><br data-start=\"4260\" data-end=\"4263\" \/>You are starting out, you have a small budget or you want to test your product without investing a lot. It's perfect to validate ideas and start selling right away, even at the cost of your profitability and control.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62cf30 elementor-widget elementor-widget-text-editor\" data-id=\"f62cf30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p data-start=\"4460\" data-end=\"4642\"><strong><em>Practical tip: Many successful businesses use both options. They start on a marketplace and then build their online store to consolidate their brand and build customer loyalty.<\/em><\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8931d45 elementor-widget elementor-widget-text-editor\" data-id=\"8931d45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"4942\" data-end=\"4996\">Ready to take control of your online sales?<\/h3><p data-start=\"4998\" data-end=\"5167\">With ClickPanda you can create your modern, fast and affordable online store. No need to know how to program, with 24\/7 support and everything ready to sell in a few days.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c049425 elementor-widget elementor-widget-button\" data-id=\"c049425\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clickpanda.com\/diseno-paginas-web\/?utm_source=blog&#038;utm_medium=text&#038;utm_campaign=blog&#038;utm_term=blog&#038;utm_content=inline_link\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Create your online store with ClickPanda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce47f39 elementor-widget elementor-widget-text-editor\" data-id=\"ce47f39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"5259\" data-end=\"5272\">Conclusion<\/h2><p data-start=\"5274\" data-end=\"5507\">Both models have their place in the digital world. If you're looking for control, branding and loyalty, a <strong data-start=\"5370\" data-end=\"5387\">online store<\/strong> is your best bet. If you prefer speed and initial ease, a <strong data-start=\"5454\" data-end=\"5469\">marketplace<\/strong> will give you traction from day one.<\/p><p data-start=\"5509\" data-end=\"5707\">Ideally, you should make a decision aligned with your goals, budget and long-term vision. And if you decide to take the leap with your own store, <strong data-start=\"5652\" data-end=\"5707\">ClickPanda is ready to accompany you step by step.<br \/><br \/><\/strong><em>Also, if you feel that your current site does not reflect the quality of your brand or has problems such as slow loading or outdated design, we invite you to read<a href=\"https:\/\/blog.clickpanda.com\/en\/web\/new-web-site-company-7-senales\/\" target=\"_blank\" rel=\"noopener\">7 signs that your company needs a new website <\/a>to find out how to fix it easily<\/em><strong data-start=\"5652\" data-end=\"5707\"><br \/><\/strong><\/p><p data-start=\"5709\" data-end=\"5787\"><em data-start=\"5712\" data-end=\"5765\">Grow your business with your own online store.<\/em> The time is now!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6335f4 elementor-widget elementor-widget-image\" data-id=\"d6335f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clickpanda.com\/diseno-paginas-web?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=hosting_ssd&#038;utm_term=superior&#038;utm_content=banner2\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wordpress-blogs.s3.us-east-2.amazonaws.com\/wp-content\/uploads\/2019\/03\/23171120\/CTA-BLOG-WEB-2.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction Selling products online is one of the most effective ways to reach more people and scale your business. But a big question arises: should you have your own online store or sell on a marketplace like MercadoLibre or Amazon? Each model has unique advantages and challenges. While online stores give you independence and [...]<\/p>","protected":false},"author":2,"featured_media":11078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-11067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tienda online vs Marketplace: la mejor opci\u00f3n para tu negocio - ClickPanda Blog<\/title>\n<meta name=\"description\" content=\"Descubre las diferencias entre tienda online vs marketplace y cu\u00e1l es la mejor alternativa para hacer crecer tu negocio en internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.clickpanda.com\/en\/web\/online-stores-vs-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tienda online vs Marketplace: la mejor opci\u00f3n para tu negocio - 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