{"id":1192,"date":"2019-02-26T17:11:47","date_gmt":"2019-02-26T22:11:47","guid":{"rendered":"https:\/\/blog.clickpanda.com\/?p=1192"},"modified":"2019-02-26T17:11:47","modified_gmt":"2019-02-26T22:11:47","slug":"herramienta-mailing-correos-masivos","status":"publish","type":"post","link":"https:\/\/blog.clickpanda.com\/en\/marketing\/mass-mailing-mailing-tool\/","title":{"rendered":"How does mailing work?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1192\" class=\"elementor elementor-1192\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68d0780c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68d0780c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d60def\" data-id=\"4d60def\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ea44062 elementor-widget elementor-widget-text-editor\" data-id=\"4ea44062\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Here we bring you a new article with another tool for sending emails, this tool is known as mailing in which you can send massive advertising campaigns without being classified as SPAMMER. Later I will show you that your emails will not be classified as SPAM.<\/span>\r\n\r\n&nbsp;\r\n<h2><strong>What is mailing and what is it for?<\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">It is the way in which you can send communications or information from anywhere in the world to the number of users you want, where you can customize the emails, that is, if the information will deal with a specific topic or if you want to send a different communication to a group of users, you can do it.<\/span>\r\n\r\nRemember that you must always be clear about the strategy you are going to use when using a tool such as mailing, since not all tools are handled in the same way, we will indicate some differences in email marketing so that you can analyze a good advertising strategy.\r\n\r\n&nbsp;\r\n<h3><strong>Differences between mailing and email marketing<\/strong><\/h3>\r\n<figure id=\"attachment_1197\" aria-describedby=\"caption-attachment-1197\" style=\"width: 362px\" class=\"wp-caption alignright\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1197\" title=\"Mass mailings with Mailing\" src=\"http:\/\/clickpanda.com\/blog\/wp-content\/uploads\/2019\/02\/MAILING-env\u00edo-de-correos-300x300.jpg\" alt=\"Mailing\" width=\"362\" height=\"362\" \/><figcaption id=\"caption-attachment-1197\" class=\"wp-caption-text\"><em>Mailing, mass mailing<\/em><\/figcaption><\/figure>\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The email marketing is responsible for sending emails to your potential or current customers, in which the content of the emails is about news, news, promotions, among others, in order to give confidence to customers and build customer loyalty with the company.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The mailing is used to send advertising through mailings, you can send numerous mass mailings, in order to reach your entire audience.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The mailing should be eye-catching, as well as the subject line, so that users are interested in it and see the type of advertising that companies send them, thus making the mailing more effective.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It uses a different strategy than mailing, since its purpose is to seek customer loyalty and to find ways to attract powerful customers.<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The mailing should not be confused with SPAM since the users who receive this advertising or communication are those people who accepted and agreed to receive this information to their e-mails, with possible forms they filled out or through the Internet.<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h3><strong>Additional data on the mailing<\/strong><\/h3>\r\nTaking into account some of these data you can think of a strategy that will help you with the development of the mailing of the advertising that you will send through this mailing tool by mass mailing, it is very important that you take into account the differences as you can guide you to make your strategy.\r\n\r\n<span style=\"font-weight: 400;\">The mailing is not SPAM because SPAM is unwanted mail, there is no need nor is there the possibility that because you have provided your data you will receive this type of mass mailings, these mailings arrive on their own and almost always will arrive.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">It is for this reason that all emails have a default folder, so that these unwanted emails arrive there.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">It should be noted that some mails that reach SPAM are not always unwanted mails, since entering a little on the subject of mail, there are some IP of the servers of the providers that offer this service that do not have a good reputation or even the users to whom we send mails catalog us as <a href=\"http:\/\/clickpanda.com\/blog\/sugerencias-para-las-spam-words\/\"><span style=\"color: #3366ff;\">SPAM<\/span><\/a>This makes our emails lose reputation and always reach SPAM, for this reason some emails that are valid reach SPAM.<\/span>\r\n\r\n&nbsp;\r\n<h4><strong>Conclusion<\/strong><\/h4>\r\n<span style=\"font-weight: 400;\">We must be very clear in the message we want to deliver in our mass mailings because the mailing is about being clear, accurate and understandable to achieve its purpose, which is to reach potential customers, build the loyalty of your current customers and send advertising in a massive way looking to reach the highest possible number of users.<\/span>\r\n\r\n&nbsp;\r\n\r\nEnter <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/clickpanda.com\/blog\/mejores-practicas-al-enviar-correos\/\">HERE<\/a><\/span> for better ways to send emails without being classified as SPAM\r\n\r\n&nbsp;\r\n\r\n<strong><em>You can leave us your opinion in the comments box, we like to know what you think about these topics and about us.<\/em><\/strong>\r\n\r\nVisit\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.clickpanda.com\/\">www.clickpanda.com<\/a>\u00a0<\/span>for more information about us.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207e317 elementor-widget elementor-widget-image\" data-id=\"207e317\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clickpanda.com\/correo-corporativo?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=hosting_ssd&#038;utm_term=superior&#038;utm_content=banner4%20\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"810\" height=\"170\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2019\/03\/CTA-BLOG-EMAIL-4-1.gif\" class=\"attachment-large size-large wp-image-8987\" alt=\"CTA BLOG EMAIL 4 1\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Here we bring you a new article with another tool for sending emails, this tool is known as mailing in which you can send massive advertising campaigns without being classified as SPAMMER. Later I will show you that your emails will not be classified as SPAM What is it and what is the purpose of [...]<\/p>","protected":false},"author":1,"featured_media":1195,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-1192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo funciona mailing? - ClickPanda Blog<\/title>\n<meta name=\"description\" content=\"Conoce la funci\u00f3n principal de la herramienta mailing, planea una estrategia de publicidad y empieza a enviar correos masivos sin ser catalogado como SPAM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.clickpanda.com\/en\/marketing\/mass-mailing-mailing-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo funciona mailing? 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