{"id":11923,"date":"2025-10-23T03:16:00","date_gmt":"2025-10-23T03:16:00","guid":{"rendered":"https:\/\/blog.clickpanda.com\/?p=11923"},"modified":"2025-09-30T20:21:02","modified_gmt":"2025-09-30T20:21:02","slug":"publicidad-programatica-todo-lo-que-debes-saber","status":"publish","type":"post","link":"https:\/\/blog.clickpanda.com\/en\/varied\/programmatic-advertising-all-you-need-to-know\/","title":{"rendered":"Programmatic advertising: Everything you need to know"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11923\" class=\"elementor elementor-11923\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5ff19 e-flex e-con-boxed e-con e-parent\" data-id=\"8d5ff19\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dbb04b elementor-widget elementor-widget-heading\" data-id=\"6dbb04b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introduction<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6cb74 elementor-widget elementor-widget-text-editor\" data-id=\"3d6cb74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"416\" data-end=\"895\">Digital advertising has changed radically in recent years. It is no longer enough to place an ad on social networks or on a random website. Today, brands need to <strong data-start=\"587\" data-end=\"645\">smarter, more accurate and automated strategies<\/strong>.<br data-start=\"646\" data-end=\"649\" \/>This is where the <strong data-start=\"672\" data-end=\"699\">programmatic advertising<\/strong>A way to buy advertising space on the Internet using data and algorithms that ensure that your ad reaches the right person, at the right time, in the right place.<\/p><p data-start=\"897\" data-end=\"1068\">In this guide you will learn what it is, how it works, what its advantages are, practical examples and how to apply it in your business to improve your business' performance. <strong data-start=\"1035\" data-end=\"1065\">ROI (return on investment)<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2cd111 elementor-widget elementor-widget-table-of-contents\" data-id=\"e2cd111\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__e2cd111\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a411f60 elementor-widget elementor-widget-text-editor\" data-id=\"a411f60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1075\" data-end=\"1115\">What is programmatic advertising?<\/h2><p data-start=\"1116\" data-end=\"1425\">Programmatic advertising is the <strong data-start=\"1149\" data-end=\"1207\">automated purchase of online advertising space<\/strong> through technology platforms that use data and algorithms. Instead of manually negotiating with media, the system analyzes in real time who is browsing and displays the most relevant ad for that person.<\/p><p data-start=\"1427\" data-end=\"1675\"><strong data-start=\"1430\" data-end=\"1451\">Simple example:<\/strong><br data-start=\"1451\" data-end=\"1454\" \/>If someone searches for \"secure business hosting\" on Google, programmatic advertising allows your ad to appear right then and there, on the website they are visiting, even if they have never been to your site before.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2faa0 elementor-widget elementor-widget-text-editor\" data-id=\"bc2faa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1682\" data-end=\"1729\">How does programmatic advertising work?<\/h2><p data-start=\"1730\" data-end=\"1832\">The process occurs in <strong data-start=\"1750\" data-end=\"1766\">milliseconds<\/strong> and is based on Real Time Bidding (RTB):<\/p><ol data-start=\"1834\" data-end=\"2099\"><li data-start=\"1834\" data-end=\"1871\"><p data-start=\"1837\" data-end=\"1871\">The user enters a website.<\/p><\/li><li data-start=\"1872\" data-end=\"1946\"><p data-start=\"1875\" data-end=\"1946\">The system detects your data (age, location, interests, history).<\/p><\/li><li data-start=\"1947\" data-end=\"2031\"><p data-start=\"1950\" data-end=\"2031\">Different advertisers compete in a digital auction to display their ad.<\/p><\/li><li data-start=\"2032\" data-end=\"2099\"><p data-start=\"2035\" data-end=\"2099\">The winner automatically appears in the advertising space.<\/p><\/li><\/ol><p data-start=\"2101\" data-end=\"2179\">This means that <strong data-start=\"2120\" data-end=\"2176\">each advertising print is unique and personalized<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c141178 elementor-widget elementor-widget-text-editor\" data-id=\"c141178\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"2186\" data-end=\"2223\">Types of programmatic advertising<\/h2><p data-start=\"2224\" data-end=\"2274\">There are several modalities, depending on your objectives:<\/p><ul data-start=\"2276\" data-end=\"2666\"><li data-start=\"2276\" data-end=\"2319\"><p data-start=\"2278\" data-end=\"2319\"><strong data-start=\"2278\" data-end=\"2294\">Display Ads:<\/strong> banners on websites.<\/p><\/li><li data-start=\"2320\" data-end=\"2414\"><p data-start=\"2322\" data-end=\"2414\"><strong data-start=\"2322\" data-end=\"2345\">Programmatic video:<\/strong> advertisements on platforms such as YouTube or pages with embedded video.<\/p><\/li><li data-start=\"2415\" data-end=\"2483\"><p data-start=\"2417\" data-end=\"2483\"><strong data-start=\"2417\" data-end=\"2448\">Mobile app advertising:<\/strong> advertisements within applications.<\/p><\/li><li data-start=\"2484\" data-end=\"2553\"><p data-start=\"2486\" data-end=\"2553\"><strong data-start=\"2486\" data-end=\"2509\">Programmatic audio:<\/strong> spots on Spotify, Deezer and online radios.<\/p><\/li><li data-start=\"2554\" data-end=\"2666\"><p data-start=\"2556\" data-end=\"2666\"><strong data-start=\"2556\" data-end=\"2587\">DOOH (Digital Out Of Home):<\/strong> digital screens in public places connected to programmatic systems.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6b276 elementor-widget elementor-widget-image\" data-id=\"2c6b276\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clickpanda.com\/email-marketing?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=hosting_ssd&#038;utm_term=superior&#038;utm_content=banner1\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/CTA-BLOG-Email-Marketing.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f820661 elementor-widget elementor-widget-text-editor\" data-id=\"f820661\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"2673\" data-end=\"2716\">Advantages of programmatic advertising<\/h2><ol data-start=\"2717\" data-end=\"3220\"><li data-start=\"2717\" data-end=\"2824\"><p data-start=\"2720\" data-end=\"2824\"><strong data-start=\"2720\" data-end=\"2745\">Accurate segmentation:<\/strong> reaches specific audiences (age, interests, behavior, location).<\/p><\/li><li data-start=\"2825\" data-end=\"2937\"><p data-start=\"2828\" data-end=\"2937\"><strong data-start=\"2828\" data-end=\"2860\">Real-time optimization:<\/strong> algorithms automatically adjust the campaign to improve results.<\/p><\/li><li data-start=\"2938\" data-end=\"3042\"><p data-start=\"2941\" data-end=\"3042\"><strong data-start=\"2941\" data-end=\"2955\">Higher ROI:<\/strong> you invest only in the people most likely to be interested in your product.<\/p><\/li><li data-start=\"3043\" data-end=\"3147\"><p data-start=\"3046\" data-end=\"3147\"><strong data-start=\"3046\" data-end=\"3064\">Scalability:<\/strong> you can impact millions of users on different platforms and devices.<\/p><\/li><li data-start=\"3148\" data-end=\"3220\"><p data-start=\"3151\" data-end=\"3220\"><strong data-start=\"3151\" data-end=\"3177\">Transparent measurement:<\/strong> you know exactly what works and what doesn't.<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a48632 elementor-widget elementor-widget-text-editor\" data-id=\"4a48632\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"3227\" data-end=\"3278\">Challenges and myths of programmatic advertising<\/h2><ul data-start=\"3279\" data-end=\"3668\"><li data-start=\"3279\" data-end=\"3323\"><p data-start=\"3281\" data-end=\"3323\"><strong data-start=\"3281\" data-end=\"3290\">Myth:<\/strong> is only for large companies.<\/p><\/li><li data-start=\"3324\" data-end=\"3404\"><p data-start=\"3326\" data-end=\"3404\"><strong data-start=\"3326\" data-end=\"3339\">Reality:<\/strong> today there are accessible platforms for SMEs and entrepreneurs.<\/p><\/li><li data-start=\"3405\" data-end=\"3458\"><p data-start=\"3407\" data-end=\"3458\"><strong data-start=\"3407\" data-end=\"3416\">Myth:<\/strong> control is lost because it is automatic.<\/p><\/li><li data-start=\"3459\" data-end=\"3569\"><p data-start=\"3461\" data-end=\"3569\"><strong data-start=\"3461\" data-end=\"3474\">Reality:<\/strong> you define budget, audiences and objectives; automation only improves efficiency.<\/p><\/li><li data-start=\"3570\" data-end=\"3668\"><p data-start=\"3572\" data-end=\"3668\"><strong data-start=\"3572\" data-end=\"3589\">Real challenge:<\/strong> requires good data management and specialists to optimize campaigns.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4b680 elementor-widget elementor-widget-text-editor\" data-id=\"5f4b680\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"3675\" data-end=\"3702\">Practical use cases<\/h2><ul data-start=\"3703\" data-end=\"3991\"><li data-start=\"3703\" data-end=\"3799\"><p data-start=\"3705\" data-end=\"3799\">A <strong data-start=\"3709\" data-end=\"3726\">online store<\/strong> may display ads for products that the user left in their cart.<\/p><\/li><li data-start=\"3800\" data-end=\"3879\"><p data-start=\"3802\" data-end=\"3879\">A <strong data-start=\"3805\" data-end=\"3822\">local business<\/strong> you can target advertising only to people in your city.<\/p><\/li><li data-start=\"3880\" data-end=\"3991\"><p data-start=\"3882\" data-end=\"3991\">A <strong data-start=\"3886\" data-end=\"3909\">technology startup<\/strong> can launch targeted ads for companies looking for digital services.<br \/><br \/>An online store can display ads for products that the user left in his cart. If you want more ideas for <a href=\"https:\/\/blog.clickpanda.com\/en\/varied\/ecommerce-sales-strategies\/\"><strong data-start=\"1133\" data-end=\"1170\">increase your e-commerce sales<\/strong><\/a>For more information, visit this article with proven strategies for online stores.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4270718 elementor-widget elementor-widget-text-editor\" data-id=\"4270718\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"3998\" data-end=\"4046\">How to get started with programmatic advertising<\/h2><ol data-start=\"4047\" data-end=\"4339\"><li data-start=\"4047\" data-end=\"4115\"><p data-start=\"4050\" data-end=\"4115\">Define your <strong data-start=\"4061\" data-end=\"4074\">objectives<\/strong>Do you want more visits, leads or sales?<\/p><\/li><li data-start=\"4116\" data-end=\"4179\"><p data-start=\"4119\" data-end=\"4179\">Know your <strong data-start=\"4129\" data-end=\"4142\">audience<\/strong>Research who you want to reach.<\/p><\/li><li data-start=\"4180\" data-end=\"4252\"><p data-start=\"4183\" data-end=\"4252\">Select the <strong data-start=\"4197\" data-end=\"4220\">suitable platform<\/strong> (DSP - Demand Side Platform).<\/p><\/li><li data-start=\"4253\" data-end=\"4302\"><p data-start=\"4256\" data-end=\"4302\">Establish your <strong data-start=\"4269\" data-end=\"4299\">budget and opening bid<\/strong>.<\/p><\/li><li data-start=\"4303\" data-end=\"4339\"><p data-start=\"4306\" data-end=\"4339\">Constantly measure and optimize.<\/p><\/li><\/ol><p data-start=\"4341\" data-end=\"4493\">\u00a0At <strong data-start=\"4347\" data-end=\"4361\">ClickPanda<\/strong> we can help you create and manage programmatic campaigns, ensuring that every dollar invested translates into real results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0ac11 elementor-widget elementor-widget-text-editor\" data-id=\"cf0ac11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"105\" data-end=\"320\"><strong data-start=\"108\" data-end=\"150\">Take your advertising to the next level<\/strong><br data-start=\"150\" data-end=\"153\" \/>Programmatic advertising is not the future, it is the present. At <strong data-start=\"216\" data-end=\"230\">ClickPanda<\/strong> We design smart campaigns that maximize your ROI and reach your ideal customer.<\/p><p data-start=\"322\" data-end=\"400\"><strong data-start=\"325\" data-end=\"398\">Get started today and master programmatic advertising with ClickPanda.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8693347 elementor-widget elementor-widget-button\" data-id=\"8693347\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clickpanda.com\/email-marketing\/?utm_source=blog&#038;utm_medium=text&#038;utm_campaign=blog&#038;utm_term=blog&#038;utm_content=inline_link\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I want to boost my business now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf70e2c elementor-widget elementor-widget-text-editor\" data-id=\"cf70e2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"4500\" data-end=\"4515\">Conclusion<\/h2><p data-start=\"4516\" data-end=\"4764\">Programmatic advertising is the present and the future of digital marketing. Its ability to <strong data-start=\"4611\" data-end=\"4664\">automate, segment and optimize in real time<\/strong> makes it an indispensable tool for companies looking to grow and maximize their ROI.<\/p><p data-start=\"4766\" data-end=\"4948\">At <strong data-start=\"4769\" data-end=\"4783\">ClickPanda<\/strong> we offer you:<br data-start=\"4797\" data-end=\"4800\" \/>- Tailored programmatic advertising strategies.<br data-start=\"4850\" data-end=\"4853\" \/>- Constant monitoring and optimization.<br data-start=\"4890\" data-end=\"4893\" \/>- Expert support to make your investment effective.<\/p><p data-start=\"4950\" data-end=\"5066\"><strong data-start=\"4953\" data-end=\"5064\">Don't get left behind. Master programmatic advertising and take your business to the next level with ClickPanda.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169c821 elementor-widget elementor-widget-image\" data-id=\"169c821\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/clickpanda.com\/email-marketing?utm_source=blog&#038;utm_medium=banner&#038;utm_campaign=hosting_ssd&#038;utm_term=superior&#038;utm_content=banner2\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2025\/05\/CTA-BLOG-Email-Marketing-2.gif\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction Digital advertising has changed radically in recent years. It is no longer enough to place an ad on social networks or on a random website. Today, brands need smarter, more precise and automated strategies, which is where programmatic advertising comes in, a way of buying advertising space on the internet using data and [...]<\/p>","protected":false},"author":1,"featured_media":11931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-variados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicidad program\u00e1tica: Todo lo que debes saber - ClickPanda Blog<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo funciona la publicidad program\u00e1tica, sus ventajas y c\u00f3mo aumentar tu ROI con estrategias digitales efectivas en 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.clickpanda.com\/en\/varied\/programmatic-advertising-all-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad program\u00e1tica: Todo lo que debes saber - 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