{"id":1210,"date":"2019-02-28T15:03:52","date_gmt":"2019-02-28T20:03:52","guid":{"rendered":"https:\/\/blog.clickpanda.com\/?p=1210"},"modified":"2019-02-28T15:03:52","modified_gmt":"2019-02-28T20:03:52","slug":"https-blog-clickpanda-com-google-cancelara-el-acortador-de-url","status":"publish","type":"post","link":"https:\/\/blog.clickpanda.com\/en\/tips\/https-blog-clickpanda-com-google-to-cancel-url-shortener\/","title":{"rendered":"Google to cancel URL shortener"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As of May 30, 2018, Google URL slicer is going to be canceled and replaced by another tool.  We know that there are many questions that you would like to solve and therefore, in this article we want to give answers to each of them: <\/span><\/p>\n<h3><strong>What is the URL shortener and what is it for?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The <strong>URL Shortner<\/strong> (or URL shortener) is a tool that helps you to make URLs shorter, in order to make them more user-friendly and more memorable. Its main function is to make URLs easy to understand and provide information about the site where the search is located.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tool not only helps you to choose the right URL, but also allows you to have a better positioning on the web. This is because by creating an address that allows easy recall and navigability of users, Google will give it priority over other sites, as it sees it as the best option for users to navigate and make their queries.<\/span>.<\/p>\n<figure id=\"attachment_1214\" aria-describedby=\"caption-attachment-1214\" style=\"width: 686px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1214\" title=\"Google URL Shortner\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2019\/02\/Screenshot_1-300x77.png\" alt=\"URL shortner\" width=\"686\" height=\"176\" srcset=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2019\/02\/Screenshot_1-300x77.png 300w, https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2019\/02\/Screenshot_1-768x197.png 768w, https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2019\/02\/Screenshot_1-18x5.png 18w, https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2019\/02\/Screenshot_1.png 807w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><figcaption id=\"caption-attachment-1214\" class=\"wp-caption-text\"><em>Google URL Shortener<\/em><\/figcaption><\/figure>\n<h3><strong>What is a URL?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The abbreviation URL stands for Uniform Resource Locator, which means that it is a system for locating documents, information and web pages on the Internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The URL is used to help you find what you are looking for on the web: a page, a site, a file, a document, etc. In this sense, the URL allows an information resource to be found by your browser, which decodes and displays it in an appropriate way.<\/span><\/p>\n<h4><strong><em>Advantages of the URL shortener<\/em><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">As we mentioned before, the URL shortener allows you to create friendly URL's, which describe the content of the web page you are directing to, however, there are other advantages you should know about:\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are easy to understand for those who will visit the website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve the positioning of your site on the web.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They provide information on where the information is located.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are easier to share because of their short length.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The user can remember them more easily.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are used in dynamic websites, i.e. they are not static.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are small details that make big differences, one of those changes can be made by shortening the links of your URLs, because by doing so you provide users with a better browsing experience that quickly turns into benefits for your website.<\/span><\/p>\n<h4>Parts of a URL<\/h4>\n<figure id=\"attachment_1216\" aria-describedby=\"caption-attachment-1216\" style=\"width: 770px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1216\" title=\"Structuring a URL\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2019\/02\/url-structure-300x158.jpg\" alt=\"Parts of a URL\" width=\"770\" height=\"406\" \/><figcaption id=\"caption-attachment-1216\" class=\"wp-caption-text\"><em>Structure of a URL<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In order to avoid such long links, we recommend the use of more friendly URLs that help your site to be optimized and have a better positioning on the web.\u00a0<\/span><\/p>\n<h4><em><strong>Example of a long URL and a friendly URL<\/strong><\/em><\/h4>\n<h4><span style=\"font-weight: 400;\"><br \/>\n<\/span><em><span style=\"font-weight: 400;\"><strong>Extended URL<\/strong>: <\/span><\/em><span style=\"color: #ff0000;\"><span style=\"font-weight: 400;\">http:\/\/www.congreso.co\/portal\/page\/congreso\/diputados\/albacosmeco\/busqform\/1_2VUxEkrFYT6_ME60H8jtzqYhEbp-dNV-Vt_qbyTUqU\/html<\/span><span style=\"font-weight: 400;\">?&#8230;.<\/span><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><em><strong>Friendly URL: <\/strong><\/em><span style=\"font-weight: 400;\"><span style=\"color: #ff0000;\">http:\/\/www.congreso.co\/agenda<\/span>\u00a0 o \u00a0<\/span><span style=\"font-weight: 400; color: #ff0000;\">http:\/\/www.congreso.co\/diputados\/david-perez<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Which do you think is better?<\/span><\/p>\n<h3><strong>What tool can be used now?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As a first step, Google announced that this tool was to be replaced by <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/firebase.google.com\/products\/dynamic-links\/\">Firebase Dynamic Links<\/a> <\/span>(FDL). FDLs are smart URLs that can be sent to existing and potential users from mobile devices or websites.<\/span><\/p>\n<figure id=\"attachment_1213\" aria-describedby=\"caption-attachment-1213\" style=\"width: 383px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"wp-image-1213\" title=\"Goo.gl URL shortener tool\" src=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2019\/02\/Goo.gl_-300x200.jpg\" alt=\"URL Shortener\" width=\"383\" height=\"255\" srcset=\"https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2019\/02\/Goo.gl_-300x200.jpg 300w, https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2019\/02\/Goo.gl_-18x12.jpg 18w, https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2019\/02\/Goo.gl_-550x367.jpg 550w, https:\/\/blog.clickpanda.com\/wp-content\/uploads\/2019\/02\/Goo.gl_.jpg 768w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><figcaption id=\"caption-attachment-1213\" class=\"wp-caption-text\"><em>Goo.gl tool<\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">However, he later announced that for the time being it is possible to use tools such as <a href=\"https:\/\/bitly.com\/a\/your_new_home\"><span style=\"color: #3366ff;\">Bitly<\/span><\/a> y <a href=\"https:\/\/hootsuite.com\/es\/pages\/owly\"><span style=\"color: #3366ff;\">Ow.ly<\/span><\/a> that will offer the same benefit for those who need the service.<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>What else will change with the cancellation of the URL shortener?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to using other tools that perform the same function, there is another factor to take into account and that is that the information will not be automatically migrated to the Firebase console (FDL), this means that this process must be done manually, exporting the information from the Goo.gl console.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cancellation of the URL shortener is due to the fact that the Internet is evolving every day more than you can imagine, and Google believes that this tool will no longer be so necessary and essential, since there are tools that offer the same service that they were providing.<\/span><\/p>\n<h4><em><strong>Conclusion<\/strong><\/em><\/h4>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The URL shortener will be cancelled by Google, and will be replaced by a tool that allows URLs to be sent to all users, as long as they have a mobile device or Internet access.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There will remain tools such as <a href=\"https:\/\/bitly.com\/a\/your_new_home\"><span style=\"color: #3366ff;\">Bitly<\/span><\/a> y <a href=\"https:\/\/hootsuite.com\/es\/pages\/owly\"><span style=\"color: #3366ff;\">Ow.ly<\/span><\/a> that have the same function of shortening URLs, with all the tools that the Internet provides daily you will not run out of tools for your website to take more positioning on the Internet.<\/span><\/li>\n<\/ol>\n<p>Learn how meta descriptions influence the SEO of your website click here <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/blog.clickpanda.com\/en\/usa-meta-descripciones-para-seo\/\">HERE<\/a><\/span><\/p>\n<p><em><strong>You can leave us your opinion in the comments box, we like to know what you think about these topics and about us.<\/strong><\/em><\/p>\n<p>Visit<a href=\"https:\/\/www.clickpanda.com\/\">\u00a0<span style=\"color: #3366ff;\">www.clickpanda.com<\/span><\/a>\u00a0for more information about us.<\/p>","protected":false},"excerpt":{"rendered":"<p>As of May 30, 2018, Google URL shortener is going to be canceled and replaced by another tool.  We know that there are many questions that you would like to solve and therefore, in this article we want to give answers to each of them: What is URL shortener and What is it for?<\/p>","protected":false},"author":1,"featured_media":1212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-1210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google cancelar\u00e1 el acortador de URL - ClickPanda Blog<\/title>\n<meta name=\"description\" content=\"Enterat\u00e9 de porqu\u00e9 Google cancelar\u00e1 el acortador de URL, descubre las funciones, partes de una URL y como beneficia para el SEO de tu p\u00e1gina web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.clickpanda.com\/en\/tips\/https-blog-clickpanda-com-google-to-cancel-url-shortener\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google cancelar\u00e1 el acortador de URL - 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