{"id":2378,"date":"2021-06-09T12:05:35","date_gmt":"2021-06-09T17:05:35","guid":{"rendered":"https:\/\/blog.clickpanda.com\/?p=2378"},"modified":"2021-06-09T12:05:35","modified_gmt":"2021-06-09T17:05:35","slug":"todavia-no-usas-e-mail-marketing-para-vender","status":"publish","type":"post","link":"https:\/\/blog.clickpanda.com\/en\/marketing\/you-still-dont-use-email-marketing-to-sell\/","title":{"rendered":"Still not using e-mail marketing to sell?"},"content":{"rendered":"

If you still do not have as part of your digital marketing tools the use of email marketing, we invite you to read this article right now; you will see that when you start using this tool and discover its great benefits, you will ask yourself: Why didn't I do it before?<\/p>\n\n\n\n

What is the <\/strong>email marketing<\/strong><\/a>?<\/strong><\/p>\n\n\n\n

Let's start by defining what email marketing (also called \"emailing\" or e-mailing) is. Email marketing is a communication tool, by means of which a company or business generates a relationship with its subscribers, customers, or future customers, in a reliable and simple way.<\/p>\n\n\n\n

But, wait a minute... how does sending an email generate a relationship of trust between my company and my clients? Well, it does, and this is where we come in to explain it to you two important issues about email marketing<\/strong>these are:<\/p>\n\n\n\n

  1. The construction of a database<\/strong> solid<\/li>
  2. The quality of content<\/strong> you send to hook the person receiving your email.<\/li><\/ol>\n\n\n\n

    And what does the above have to do with generating trust? We talk about \"trust\", first of all, because the client, having given you his data to enter your database, is already showing his interest and trust in your company.<\/p>\n\n\n\n

    Second, because by hooking them with the information you send, when your recipient opens one of your emails they know that you are not going to let them down and they will stop what they are doing to read you... and in this case you could say that trust translates into sales.<\/p>\n\n\n\n

    You are probably wondering: Now how do I get a large database and where do I get good content to engage my customers, or prospects, with my e-mails? <\/strong> We will give you some tips to help you get organized.<\/p>\n\n\n\n

    Create your database.<\/strong><\/p>\n\n\n\n

    If you don't have subscribers, you won't have anyone to do email marketing with, therefore, you won't have new customers either. If you want your subscriber list to grow<\/strong>you must take into account the following aspects:<\/p>\n\n\n\n