{"id":2803,"date":"2022-09-30T09:50:22","date_gmt":"2022-09-30T14:50:22","guid":{"rendered":"https:\/\/blog.clickpanda.com\/?p=2803"},"modified":"2022-09-30T09:50:22","modified_gmt":"2022-09-30T14:50:22","slug":"agregar-keywords-en-wordpress","status":"publish","type":"post","link":"https:\/\/blog.clickpanda.com\/en\/marketing\/add-keywords-in-wordpress\/","title":{"rendered":"Adding Keywords in WordPress"},"content":{"rendered":"

Would you like to know how to add keywords and meta descriptions in WordPress<\/strong>?<\/p>\n\n\n\n

If you do not know much about it, we tell you that keywords and meta descriptions help you improve the SEO of your website<\/strong> This way, you will increase the number of people browsing your website, your potential customers and the sales of your business.<\/p>\n\n\n\n

Stay to read this article in which we will explain, in a simple way, how to add keywords and meta descriptions in WordPress.<\/strong><\/p>\n\n\n\n

To begin with, we will give you an answer to this question:<\/p>\n\n\n\n

What are keywords and meta descriptions?<\/strong><\/p>\n\n\n\n

Keywords are terms composed of one or more words, they are the way a user types his doubts in search engines.<\/strong> in order to get answers and solve your questions or problems.<\/p>\n\n\n\n

On the other handThe meta description is a brief description of what your web page, post or content is about.<\/strong><\/p>\n\n\n\n

Keywords and meta description are HTML meta tags and are part of the code of the port of entry to your website; they do not appear on your page, however, search engines and browsers can use them.<\/p>\n\n\n\n

Why are keywords and meta descriptions important?<\/strong><\/p>\n\n\n\n

It is important to add keywords and meta descriptions<\/strong> since these tools are in charge of opening the doors of your content to those who may need what you offer.<\/strong>. But for this, you have to look for the precise words that will lead search engines to your website. <\/strong><\/p>\n\n\n\n

It should be emphasized that meta descriptions are very important because they are the way you can attract the attention of future users or web surfers.<\/p>\n\n\n\n

How to add keywords and meta descriptions in WordPress?<\/strong><\/p>\n\n\n\n

You should note that there are two ways to represent keywords in WordPress.<\/p>\n\n\n\n

One way is to allow all your projects to be displayed when a person searches on the topic of your website.<\/p>\n\n\n\n

The other, are keywords or sentences that will be highlighted within the subpages of your website, to help your blogs or articles stand out and, thus, have a better position within the search engines, achieving that they are displayed in the top positions more frequently.<\/p>\n\n\n\n