Your business already has a website where you display all your products, but you are wondering: How do I get more people to enter and see my products? or How do I sell online?

For these questions that you may be asking yourself we have an answer, and that is to use the key tools for you to generate traffic on your website. Now, with what we have just told you, we may have added a question to your list, and that is from which traffic speak to me, how to generate traffic on my site?

Let's go step by step, first we will make clear what this is about "traffic".

What do we mean by generating traffic to your website?

It is very simple, we refer to all the reach, visits and/or number of accesses that a content has on the Internet. In other words, the traffic is the number of people who visit your website. Normally the traffic in a web page begins to be generated through a search for information in a search engine. On this topic you can find a lot of information, so here we want to share with you the most powerful tools to increase traffic to your website and, as a result, increase your sales. 

The more traffic you have on your website the more possibilities you will have to sell on the internet.

Tools to generate traffic to your website:

1. Instagram: Your website should have a button that takes your customers to your business's Instagram; likewise, your Instagram should have a link to your website. "According to a study conducted by Facebook IQ, Instagram helps 80% of consumers make a decision to buy a product or service. The 83% of the Instagrammers respondents said they discovered new products and services on Instagram." In addition, this social network has more than "500 million daily active users, Instagram is one of the fastest growing social apps connecting consumers, influencers and brands."

To manage your IG (Instagram) remember: 

• Have attractive photos.
• Publish at the right time.
• Interact with your customers.
• Use convenient hashtags.
• Use clear and accurate information. 

2. Shop in Facebook: Facebook offers the possibility to create a storeIn other words, this is a condensed version of your website/e-commerce. This store can be activated within the Instagram and/or Facebook applications. In addition, you can customize it with your brand's image, tag products and generate traffic to your website to increase your sales.

3. Email Marketing: Another way to generate traffic on your website is through email campaigns,  this is one of the most effective channels you have at your fingertips to make sales and generate repeat customers. "Approximately 17% of digital marketing spend is on email, but it brings in 24% of the revenue," according to a 2015 Forrester Research study.

On the other hand, with those who are already your customers, remember to send them:

• A verification email as soon as you make a purchase.
• Exclusive promotional codes or free gifts.
• Product suggestions. 
• Options of your products for special dates.  
• Personal emails expressing your appreciation for your purchase. 
• Ask them for comments, suggestions, opinions regarding the purchase process and about your products.

If you want to know more about our email marketing tool click here: https://clickpanda.com/email-marketing/

4. Recovery of abandoned carts: Review why your customers submit items to the shopping cart but abandon it at some point in the process. It is important that you evaluate all possible reasons for this abandonment to occurFor example, the payment process is not clear, you ask for data that the customer may be uncomfortable with or consider unnecessary, among other factors.

By identifying the reasons, you must solve them to avoid this neglect, as well as you should look for strategies to engage the purchase of the products. that the customer has placed in their cart by offering them a discount or free shipping. 

Another thing you can do is, by means of an eye-catching but non-invasive email, remind your customer that they have products in their cart and, thus, convince buyers to take the final step and purchase the products. 

Remember, this type of mailing serves as a reminder of the products of the shopping cart but also those selected in the wish list. 

5. Live Chat: It is an instant messaging system characterized by its simplicity and accessibility. Live chat allows you to have direct conversations with your customers so you can answer and address their concerns as they plan their purchase. 

6. Start the engines: It is important that you optimize the content of your website so that you are a priority in search engines. 

Positioning your site in the search results of Google and other search engines can help you generate large volumes of traffic. traffic free of charge.

Remember that your web page should have a unique HTML tag and meta description tag relevant to the content of your web page. Also, use SEO strategies in your content and submit your site to Google or the search engine of your choice. 

There are other tools to generate traffic to your website; however, in this article we have made a summary of the most important ones. We hope that with this information you will be able to solve your doubts about how to generate more traffic to your website. sales.  If you need our support we are ready to help you, contact us by clicking here. here.

Now you are ready to generate traffic to your website and sell!

If you still don't have a website for your business, we invite you to read the following article in our blog, it will help you to know what is best for your company,  https://clickpanda.com/blog/sitios-web/como-saber-si-necesitas-un-sitio-web/