In the world of e-commerce, there are several types of customers, including users without debit or credit cards. This type of user seeks to have at hand options that allow them to buy the selected products or services, just as a person who does have plastic money can do.
At this point, you as a brand must evaluate the options that are most useful to your future buyers, remember: your mission is to make the buying process friendly and easy to understand.
So read carefully each of the following options that you can use to sell your product or service through the Internet eliminating geographical barriers and giving your customer all the resources to give you a definitive yes:
Pay U
- It offers a wide variety of payment methods.
- They have an anti-fraud module, i.e., a system that evaluates online transactions in order to prevent and control fraudulent transactions.
- It offers 3 plans to its users: Starter, Enterprise y Gateway.
- They have a tool designed for merchants who need face-to-face or telephone payment processing solutions.
- Online payments without the need to have a web page.
However, and after telling you about the advantages you get with this platform, it is important for you to know that their online support has received some low ratings, as some users claim that it is difficult to contact them and get a quick response.
Mercado Pago
- It is present in Chile, Argentina, Peru, Uruguay, Mexico, Brazil and Colombia.
- It has an anti-fraud engine shared with Mercado Libre at a regional level, which makes it quite secure.
- There is no fee for account integration or opening.
- The only cost is represented by the commission on each approved transaction.
- There is no charge for withdrawals or technical or commercial support.
- It is not necessary to have a website to get paid online: through the payment links tool you can create a Mercado Pago account to start receiving payments.
- Wide variety of payment methods (credit and debit cards, PSE, cash).
- They have integration plugin with Vtex, Magento, Total Code, Prestashop, Shopify, Woocomerce, Wix.
- Possibility to implement physical store collections via QR code.
Something very important to keep in mind is that Mercado Pago assumes the financial risk of payment disputes (chargebacks) as long as the customer keeps the sales and delivery receipts of the products, which makes the customer feel more secure at the time of purchase.
Place to Pay
- Connects to all payment methods.
- You receive reports of all your transactions in real time.
- They guarantee 99.5% platform stability.
- They monitor transactions 24/7 so fraud is not your concern.
- You have a support team and accompaniment in all processes. This is one of the most important and remarkable aspects of this platform.
- You can learn all about E-Commerce from experts in their Online Sales Academy.
- This catwalk was recently purchased by Evertec Inc and there are major plans to internationalize and add new functions to the platform.
However, there are two points that work against it and are often mentioned by its users:
- Implementation may be a bit delayed.
- It is necessary to pay a fee for such integration, since the team must ensure that everything is properly configured.
Are they for you weak points of the platform? Remember that to make a correct selection of a payment gateway, it is important that you define
Have you already decided which is the best payment gateway in Colombia for your company? We hope this helps you to better see what each one can offer you. If you want to make an online store, integrate a payment gateway or improve the one you have at the moment to sell more.
In one of our past articles, we talked about the characteristics that you should take into account at the moment of choosing a payment gateway for your business, click on the following link and get to know the information we created thinking of you, so that you have all the tools before making this decision.