Virtuality has become a very useful tool for businesses today, and it is because costs decrease, more profitability is generated, your audience or potential customers increase, among other things.
That is, it is on the internet helps to improve sales and provides more comfort, now it is important to know that not all businesses can be on the internet and that is why here we will explain everything so that you have clarity on the subject and you can know how profitable it is that your business is online.
What you need to migrate your business to the Internet
Migrating your business to the Internet is not simply creating a profile on social networks, it goes much further than that, since many important aspects that make your business work efficiently on the Internet must be taken into account, so we will describe some important points for your online business.
Should I have a website?
Many people believe that it is not important to have a website on the Internet, but the truth is that it is of utmost importance, as this represents your local or physical store, as this shows seriousness and generates credibility with our potential customers and helps us to be visible in search engines.
This means that if a person is looking for something that has to do with the product or service you offer, this will help you to be an option for those people.
Tools to create a web page
Internet today offers multiple easy and didactic tools to create your web page online and also offers other options that need more expertise for programming issues so we will show you both so you have the possibility to decide which is the one that best suits your needs.
Online Publishers
Wix: This is a tool that allows you to create
The design of your website using templates without the need to write a single code tag, it shows you several default pages and templates so that you can just modify them and adapt them to your style.
in this you can mount videos, photos and you can also mount blogs among other things. It is a very easy to use tool and although this tool has a premium version it also has a free version that gives you the necessary options to get started.
Weebly: This tool also allows for an easy and
It is easy to create web pages, its interface is very similar to that of wix and also allows you to generate your web page by means of predefined templates.
although it should be noted that weebly is much more user friendly for users with little knowledge and offers both free and premium options.
HTML Editors
Adobe Dreamweaver: This is a more professional tool that requires more expertise and knowledge in programming languages such as HTML5, CSS3 or PHP.
For the creation of web pages, it is not a good option if you are looking for a free tool because this only gives you 5 days free trial and is more recommended for web designers and people more knowledgeable about the subject also is a tool compatible with all Adobe tools like Illustrator or Photoshop.
KompoZer: This is an excellent free tool that allows you to develop web pages for free and designed from scratch.
Although you must also have knowledge in programming languages is a tool with excellent performance to support other tools to complement or completely build the website.
The perfect domain name
In addition to a website, it is important to have a company name. domain clear, short and easy to remember so that customers can easily identify and remember you.
Name of domain also influences the positioning in search engines and helps to significantly improve the reputation of the brand, and much more if the name of domain matches the brand name.
SEO Positioning
The organic recognition in the search engines depends a lot on the seo positioning, since this is what helps you to be always in the first results of the search engines.
An important aspect to achieve a good seo positioning is to generate interesting content for the page and mainly in text, this will help to have a good reputation and therefore be among the top results of the search engine.
Social Networking
Although it is not the way to start being the mistake that many people make, social networks are quite necessary when migrating your business to the Internet because these are the best advertising portals that you can find without having to pay.
Due to the amount of people hosted on these platforms it is very easy to sell without having to pay advertising, but it also gives you the possibility to make paid advertising giving you the opportunity to internationalize your business, so that people from other countries can also get to know you.
Improves company/client communication
Once your business is online you must improve communication with your customers because it is possible that you have interaction with them every day, so you have to improve many aspects of communication and start creating a community. This will help you to have more and more customers because if a person is satisfied with your service, it generates good comments that can benefit your brand.
A good communication of the company with customers can become a good way to generate organic advertising of different types such as:
Voice to voice
is when a customer feels captivated by a brand even if he has not used its products or services, but recommends them giving very good references.
Experiential
is when the customer had an excellent experience with the brand and feels very satisfied with what he acquired or felt, which generates a good reputation and therefore an excellent recommendation to people who need the product or service.
Physics
It is when, through results or products, the effectiveness or quality of a brand is demonstrated, that is, when a client shows the benefits of buying from that brand to others through the results obtained, or also when they use products that have the logo or image of your brand.
Today's consumer has changed
The way of consumption in these times has changed with the digital era, it is less and less necessary to go to a physical store to get what you want, now you can find and hire all kinds of services on the internet. That is why it is so important to migrate from the physical to the digital.
A consumer always searches on the internet before buying to know if it is what he wants or what he needs, on the internet he can find the description of the products, the quality, the types of products that exist and which is the most useful for his needs, and that is the difference between a physical store and a digital one, since in a physical store he would not have so many options or good references to choose from.
The world is changing and with it also the way to pay, now there are many easy, fast and secure ways to pay on the Internet to purchase a product without leaving home, and this is what encourages people to make their purchases from the comfort of their home.
Increase in potential customers
Having your business on the internet also potentially increases the number of customers, since you are not only visible on the block or in the neighborhood where you are located, but everywhere. If you achieve an excellent positioning you will be visible nationwide when someone performs a search related to your product or service.
Social networks are also another focus of potential customers a "local" so to speak, in which you can advertise and display your products at no cost this will obviously reduce your expenses and increase your sales potentially due to the number of people who may know the products or services you offer.
In conclusion, migrating your business can be very beneficial and helps to keep your business activities active, increase the amount of customers you can have and you can make your business grow more than you expected in less time.
