When you decide to make your business part of the digital world, the first thing you do is to look for a name that will be remembered by your users and will allow you to make a difference in the market you are going to face. The next step is to look for a domain extension to create the website where you can upload all the information of your products and services in a more detailed way for your users and avoid a possible impersonation of your company.
But what is a domain extension?
In order for you to understand it easily, let's define domain extensions as those letters or endings that you find after the dot and at the end of your website name, as follows:
This termination may vary depending on the geographic location of your business or the nature of the websites you choose to host your information.
There is something you should keep in mind and that is that the right choice of the extension of your domain makes your brand be perceived in a positive way by your users, clearly showing the sense or objective of what you are offering them.
Now that you know what a domain extension is, it is important that you know that domain names along with the extension are of great help for the positioning on the web of your business, as long as they are accompanied by an SEO strategy that makes you grow in visibility.
What types of domain extensions are there?
We want to focus this point on the 3 most used types of extensions that you will surely get to know during the process of creating your website. There is something you should keep in mind and that is that each of the following types has a different impact on your website strategy SEO.
So let's get started:
1. Global or generic domain extensions; which can be .com, .net, .org, etc.
If your purpose is to make your company reach global or international markets, you should choose a generic domain. What you achieve with this type of domains is to have a greater reach, since by not referring to any specific country, it is much more likely that the site will appear in Google search results in different countries.
2. Geolocated or territorial domain extensions; such as .es for Spain, .ar for Argentina, .mx for Mexico, .co for Colombia, etc.
If your goal is to position your site in a specific country, this is the best strategy to reach an audience that is actually located in the region where you are going to offer your products or services.
In this order of ideas, our recommendation is that you choose an extension depending on the location where you are, so Google will help you to position yourself faster.
3. Thematic domain extensions; for example ".blog", ".info", ".store", ".hotel", etc.
Another big question you can ask yourself is if by working with a ".info" you are going to position the theme better or if by using a ".travel" you are going to position that travel theme better.
The correct answer is that you are not going to rank better in those topics by having a domain focused on that group, since Google will treat it as just another domain.
There is something that you have surely thought before, and that is that having a domain in .com guarantees you a better positioning, however it is not so, this could be the most generic domain of all, however, as users, it is easier to remember a site that ends in .com or .co (also applies to .mx, .es, etc) than one that is thematic.
How do domain extensions help to avoid impersonation of your company on the web?
When you register your domain name in multiple extensions you decrease the risk of confusion among your users in case someone else uses your brand name in a domain that you have not registered. Additionally, if your purpose is to expand into international business, having your domain name registered in different countries will increase your global digital footprint.
Once you have chosen the domain name for your company, it is time to let your imagination run wild and select a name that identifies your brand. Our recommendation is that you establish from the beginning the impact you expect your business to have in the digital sphere and decide in which extension you want to have a presence.
Remember that at ClickPanda you can purchase the domain for your website in different extensions, to confirm the availability of your name, just click on the following link.
