Having a website fulfills a function, or several functions, within your company's marketing strategy. Therefore, if you are still not clear about whether to have one or not, we recommend you to read the following questions, which are of great value to answer before making any decision.
So if you still don't know if you need a website, we are completely sure that through the following questionnaire you will find the answer you are looking for:
Thinking of expanding into new markets?
One way to reach people from anywhere and to offer your products or services is through a well-structured website, where you make clear what is the purpose of your brand and what you hope to offer to your future customers.
If you want to be seen as a brand they can trust and that aims to be highly competitive, a website is the first step you must take and it will surely be the foundation on which you will build a great reference within the market you are in.
Would you like to facilitate the purchasing process for your users?
Let's talk a little bit about the benefits of having a payment gateway within your website (Read here How to choose and integrate the best payment gateway for your business?) or an e-commerce that provides your customers with a pleasant and 100% reliable shopping process.
Making the process simple, fast and, above all, secure, is essential so that your customer does not decide to abandon the purchase, so it is important that you allow payment by different means that allow anyone to make the purchase. Always think about those points that as a user you expect to be better and start to strengthen them in your business, that will make a difference.
Would you like to show your products in more detail?
A website is an excellent option to show your product portfolio in a more organized way and with clear descriptions that will help your potential customer to make the decision to buy what you are offering.
In addition, to have a e-commerce or a payment gateway linked to this product catalog is a winning strategy that will help you increase sales exponentially, because you are giving your customer the opportunity to purchase what you offer them comfortably.
Are you looking to provide immediate help to your buyers and solve all their doubts?
Immediate customer service, or the resolution of frequently asked questions, is another of the many options you have access to when you have a website. Installing chats with real-time advisors or a bootis a great help for your customers while browsing through your product catalog.
There is a premise on which you must build your website and that is to be reliable for your buyers, one way to generate confidence is to help them solve their doubts quickly and immediately, sometimes a minute of waiting can make you lose an important purchase.
Is positioning your brand one of your growth objectives?
Setting up your website based on a SEO strategy well thought out and focused on your target audience, it is highly beneficial to make your brand start earning its place among the different search engines you frequent.
At this point, it is of great benefit to include a blog page in which you upload articles that are of interest to your audience and help you gain positioning. Do you want to know what positioning is? It is to be part of that small group that appears in the first pages of search engines like Google when a user performs a search with topics that, in a certain way, are related to your brand, product or service.
If at this point all your doubts have been cleared up and you have decided that you need a website for your business, we invite you to learn about the different packages that from ClickPanda we offer you and that we are sure, will help you in the growth and recognition of your brand.
