Introduction:
Selling only through social networks or "voice to voice" is no longer enough. In Colombia, more and more customers buy online, check their email, check reviews on websites and expect quick answers via WhatsApp or SMS.
What about your business - are you still waiting for someone to walk into the store by chance or are you already attracting customers with digital tools?
In this blog I will tell you how you can double your reach by combining three tools that are already available to any Colombian marketer: Email Marketing, bulk SMS and your website.
You don't need to be a technology expert or spend a fortune. You just need to know the right formula and implement it step by step.
Table of Contents
Why isn't Instagram or voice-to-voice enough?
Social networks are great, but they have two big problems: you do not control them y depend on the algorithm. Today you are seen by 1000 people, tomorrow only 20. Besides, what happens if they close your account?
Voice-to-voice is valuable, but slow and difficult to scale.
That's why you need a strategy that you controlthat works even while you sleep, and that allows you to automate contact with your customers. This strategy is the formula for modern commerce.
The winning formula: Email + SMS + Website
Each tool has a special function, but when you use them together... the results multiply:
| Tool | What is it for? | Key advantage |
|---|---|---|
| Email Marketing | Send promotions, news and follow-up | Low cost and automation |
| Bulk SMS | Send urgent promotions, reminders, alerts, etc. | Superior aperture to 95% |
| Web Site | Showcase your products, attract contacts, build confidence | Available 24/7, connect everything |
This is how the complete formula works:
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You send a promo by SMS with a link to your site.
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The customer enters the web siteis recorded.
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Start receiving e-mails by Email Marketing automatically.
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And he ends up buying, without you having to chase him!
Global case: Sephora and the formula in action
Sephorathe world's most recognized cosmetics chain, uses this formula in every country where it operates:
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Personalized SMS to launch "flash sale" campaigns or to inform about ready orders.
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Email Marketing automated with recommendations, abandoned cart reminders and personalized coupons.
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Fully integrated website which allows you to purchase, subscribe and receive personalized attention.
What did they achieve?
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One more 70% of repurchase thanks to Automated Email.
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A 98% open rate in SMS for urgent promotions.
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30% reduction in customer service calls by centralizing everything on your website.
And here comes the important partYou don't need to be Sephora.
You can apply the same logic to your business with simple tools like ClickPanda's, and see amazing results.
And how do I start?
Here is the mini-summary to apply the formula:
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Activate your ClickPanda account (it's free)
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Upload your contact base with email and cellular phone numbers
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Create your first email campaign using templates
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Launch an SMS with direct promotion to your website
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Create or connect your website to convert visitors
And you can do all this without technical knowledge, with step-by-step advice included.
Do you want to apply this formula and sell more?
Download FREE eBook "The formula of modern commerce" and learn how to do it yourself. Includes:
*Email and *SMS ready templates
*Real cases
*Checklists and step-by-step guidance
*Access to exclusive ClickPanda promotions
And if you want to go a step further with your mailing campaigns, we recommend you to read also:
Effective Email Marketing Strategies for SMBs
There you will learn how to write subjects that do get opened, segment your lists and automate promotions like the big brands do.
Conclusion:
Modern commerce needs modern tools
Today your customers want speed, trust and personalization. If you combine email, SMS and a website, you can achieve this without relying on networks or spending on advertising.
With ClickPanda you can have it all in one place: website, email, SMS and support included.
Take the first step today. Download the guide, activate your account and start selling more with the modern commerce formula.
