Introduction
Did you know that breadcrumbs on a website have nothing to do with eating bread?
They are a powerful navigational tool that tells the user where it is within a page and allows you to easily return to previous sections without getting lost.
In this article I will explain clearly what they are, what they are for, what their benefits are and I will show you practical examples so you can understand how to implement them on your website. If you have a page with many sections or an ecommerce with hundreds of products, this little detail can make a big difference in the user experience and on your SEO positioning
Table of Contents
What are breadcrumbs?
Bread crumbs, also called breadcrumbsare a secondary navigation element that normally appears at the top of a web page.
They consist of a hierarchical routing which shows the path from the home page to the current section.
Example:
Home > Blog > Hosting > What are breadcrumbs?In this way, the user knows at all times what level he/she is at and can easily return to a previous category.
What are breadcrumbs for?
Improve usability: visitors are easily oriented in the structure of the page.
They reduce the bounce rate: users can navigate backwards instead of leaving the site.
Benefit SEO: Google uses breadcrumbs to better understand the structure of your site and display them in search results.
They generate confidence: give the impression that the site is well organized.
Types of bread crumbs
There are several ways to implement breadcrumbs depending on the type of website:
Based on hierarchy: show the structure of the site (e.g. in blogs or ecommerce).
Based on history: show the user's path (such as the "Back" button).
Attribute-based: widely used in online stores, allow to display applied filters (Example: "Clothes > Women > Dresses > Red").
Practical examples
Ecommerce:
Home > Fashion > Men > Shirts > Shirts > Slim Fit Blue ShirtCorporate blog:
Home > Blog > Digital Marketing > SEO > What are breadcrumbs?
Institutional site:
Home > About Us > History > Foundation
Are breadcrumbs really necessary?
The answer is yesespecially if your website has several categories or a complex structure.
On small pages it may not be strictly mandatory, but they always provide extra value for SEO and navigation.
Conclusion
The breadcrumbs are a simple but very powerful resource to guide visitors and improve the browsing experience on your website. In addition, they are direct SEO allies, as they allow search engines to understand the structure of your page.
If you are building your site with ClickPandaBy integrating breadcrumbs is easy and becomes a detail that can make a difference in the satisfaction of your users.
