Introduction
When it comes to email marketing, it's not only important what you send, but also what you send. when you send it.
Did you know that the exact moment you click "send" can be the difference between an email being opened and ignored?
With the advent of artificial intelligence, Send-Time Optimization (STO) has become a key strategy for improving open and conversion rates. This technology analyzes the unique behavior of each subscriber to send messages just when they are most likely to be read.
In this article you will discover how AI can help you automate this process and significantly improve your results. So if you want to increase the effectiveness of your campaigns and really connect with your audience, read on!
Table of Contents
What is Send-Time Optimization (STO)?
Send-Time Optimization (STO) is a technique based on artificial intelligence that uses data analysis to determine the best time of the day or week to send e-mails to each of your contacts.
Why is it so important?
Because not everyone opens the mail at the same time. Some do it at 9 a.m. at their desk, others check it at night from their cell phone. The AI learns these patterns and adapts the delivery automatically.
- Practical example:
If Maria usually opens her emails at 7:30 p.m. from her cell phone, the system will detect this and send your next emails right at that time, thus increasing the chances of opening.
How does shipping time optimization work with AI?
AI collects and analyzes information about how users interact with your campaigns:
What time do you open the post office?
When do they click?
Which days are most active?
From which device do they interact?
With this information, create a behavioral profile per user and automatically decides the most effective time for each shipment.
Key recommendations:
Use platforms that integrate AI such as Mailchimp, ActiveCampaign or ClickPanda.
Do A/B testing of sending time before and after activating STO.
Monitor results: The AI learns, but you decide the settings.
Benefits of applying AI in shipping time
Increase in opening rates
The emails arrive just when your audience is connected.
Increased customization
Each subscriber receives mailings at the ideal time for him.
Improved conversion
More opens = more clicks = more sales. It's as simple as that.
Smarter segmentation
AI not only analyzes time, it also combines other factors to send more relevant content.
Did you know that in addition to the time of sending, the type of message also influences the connection with your audience? If you are interested in improving your strategy with a more human and responsible approach, we recommend you read our blog on green email marketing and eco-branding.
Tools offering STO with AI
| Platform | Does it include STO? | Featured function |
|---|---|---|
| ClickPanda | ✅ Yes | AI + 24/7 support in English |
| Mailchimp | ✅ Yes | Predictive Sending |
| ActiveCampaign | ✅ Yes | Machine Learning for shipping |
| Sendinblue | ✅ Partial | Shipment based on previous opening |
These tools allow:
Configure automatic personalized mailings per user.
Obtain performance reports for each schedule.
Adjust strategies without manual effort.
How to apply STO in your campaigns?
Step 1: Make sure you have a platform with integrated STO (like ClickPanda!).
Step 2: Activate the function and let the AI start learning from the behavior of your users.
Step 3: Review reports and fine-tune your campaigns. Optimization gets better over time.
Do you want to maximize the open and conversion rates of your email marketing campaigns?
With ClickPanda, you can enable sending time optimization with artificial intelligence and let your emails arrive just when your customers are ready to read them.
Conclusion
Email marketing has evolved, and artificial intelligence has brought a smarter way to reach your customers. Send-Time Optimization (STO) helps you connect at the right time, generating more impact without more effort.
Remember:
More openness means more results.
Customization is key.
And with AI, your strategy will always be one step ahead.
Grow your email marketing with ClickPanda. The time is now.
