Introduction
In the world of digital marketing, it is common that many of the leads that show interest in your products or services do not end up becoming customers. However, that doesn't mean they are lost. With the right strategies, you can reactivate those customers who didn't buy and turn them into effective sales. In this article, we explore 3 effective ways to reactivate customers using SMS and promotions, powerful tools that will help you do just that.
Table of Contents
Send Exclusive Offers via SMS
Why use SMS to reactivate customers?
SMS has one of the highest open rates among communication channels, which makes it a key tool for reaching your inactive leads. By sending personalized and exclusive messages with offers, you can capture their attention more directly and quickly than with other media such as email.
SMS strategy:
✅ Customization: Use the customer's name and mention products or services that have shown interest in previous campaigns.
✅ Urgent Promotions: Offer limited discounts or special promotions only to those who receive the SMS. For example, a 20% discount only available for 24 hours.
✅Call to action (CTA): Make sure that the message includes a clear CTA, such as "Buy now" o "Claim your discount"..
Example of SMS message:
"Hello [Name]! Take advantage of a 20% discount on [product/service] for today only - don't miss out on this exclusive offer! Make your purchase here: Buy a domain with ClickPanda".
Using Social Media Promotions to Remember Inactive Customers
Remind leads with personalized ads
Social networks like Facebook, Instagram and TikTok are ideal for keeping your leads engaged. Use remarketing to show ads to people who have interacted with your brand but haven't made a purchase. You can offer an exclusive promotion or a reminder of products they were previously interested in.
Social Media Strategy:
- Remarketing on Facebook and Instagram: Create campaigns targeted to users who have already visited your website or interacted with your publications, but did not complete a purchase.
- Advertisements with Special Offers: Design eye-catching ads with attention-grabbing offers, such as discounts or new products. Include a clear CTA to redirect to the purchase page.
- Promotional Videos on TikTok: Leverage TikTok's creativity to create engaging content that motivates users to take action, such as a limited-time promotion or special offer.
📣Example of an advertisement:
"Still thinking about purchasing a domain? Don't miss out! Make your purchase today and get a 15% discount. for a limited time only! #OfferExclusive #Compurchases."
Create Limited Offers to Generate Urgency
Generate urgency with limited offers
One of the most effective ways to reactivate customers is through urgency. Limited offers, such as time-limited discounts or products in limited stock, drive leads to take action before the offer disappears.
Urgency generation strategy:
🔶 Last Minute Discounts: It offers an exclusive discount only available in the next 24 hours, creating a sense of urgency.
🔶Personalized Discount Codes: Send unique discount codes via SMS or social media announcements, such as "You get 30% off your next purchase. Valid only until [date]".
🔶Timers: Use timers on your website or ads to show that the offer is about to expire.
‼️Example of urgency generation
"Last chance! Only 6 hours to take advantage of your 30% discount on a new domain - don't let it pass you by! Buy now: Buy a domain with ClickPanda".
Conclusion
Recovering inactive customers and converting them into buyers is a valuable opportunity that you should not miss. Using SMS, attractive promotions and urgency strategies, you can reactivate those leads and significantly increase your sales. Don't forget to personalize your approach and tailor promotions to the interests of your leads to maximize results.
Don't let those customers go! Start applying these recapture strategies today and improve your conversions.
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