Instagram is one of the social networks preferred by large brands, entrepreneurs, businesses and enterprises, because this social network offers the possibility of showing products or services through images and videos in an attractive way; for this reason, has become the perfect showcase for you to show the world what you sell or know how to do.
But it is not only about having a presence in Instagram and achieving a large number of followers, it is also about generating a commitment, on the part of the community, with your account. "engagement.
You can find out how the engagement of your IG account by the level of interactions with your followers; thus, the more comments, the more "likes" and "dislikes" you get on your IG account.likesand posts shared on other profiles, the higher the percentage of "likes" and posts shared on other profiles, the higher the percentage of "likes" and "shares". engagement of your profile.
The engagement on Instagram is a fundamental measure, as it allows you to understand how your account relates to your users and, in addition, what their level of engagement with your brand is.
KEYS TO INCREASE ENGAGEMENT ON INSTAGRAM
- PLAY: One of the strategies to generate engagement are the games. Create interactive games in your posts and challenge your users with quizzes. There are many options for you to play with users and, at the same time, generate interaction, but be careful! Do not lose the objective, make this type of publications respect the image of your brand and follow the same line of your content, where the aim is to generate engagementbut also to show your products, brand or business.
- CONVERSA: Create posts or stories in which you invite your followers or IG users to give their opinion or participate. You can make votes, questions or surveys. In this way, apart from improving your engagementyou are also getting to know the opinion that your potential customers have about your products or services.
- LABEL: Use labels or "hashtags"to increase your engagement and visibility, as well as to make it easier for other users to find you. Remember that Instagram allows you to use up to 30 hashtagswe advise you not to use hashtags long. Always use tags related to your field or sector, to the subject of your publication and to your geographic location. Here are some apps for you to find and have ideas when creating your hashtags: TagBlende, TagsForLikes and InstagramTag.
- STORIES: We imagine you must have noticed the growing use of stories on IG; this growth is being driven by the need to consumption of content that is immediately generated, real and conveys a sense of closeness. This IG option offers different functions for you to interact and get to know your community. In addition, you can redirect your traffic, sharing your new post in the feed from stories, generating a direct link to it or to your website.
- TIME: Optimize your publishing hours. It is very important that you identify the days and times that work best for your publications. Through the metrics provided by Instagram, you can find out the best times or days to publish your posts; this way, when you publish content, it will have a greater reach because a large part of your community will be connected and will be able to interact with your profile. We recommend apps like: WhenToPost or Metricool.
- PUBLISHES... ONCE A DAY: Recall that Instagram's new algorithm prefers the. engagement to the temporality of the publication. This means that it is not necessary to publish many times during the day because competition will be generated in the engagement among our own publications. Consequently, we recommend that you only upload one post and upload more stories throughout the day, you can use stories as a complement to your publications so that you can achieve more engagement.
- VIDEOS: Just as story content has grown on IG, too, information is increasingly consumed in video format.The users find it much more entertaining and easier to understand. For this reason, today we want to advise you to become best friends with "reels", they will help you to significantly increase traffic to your Instagram account and generate engagement from the emotion of your users, as they will be able to see who or who is behind your brand. With this you will be able to show a more human side of your business and, thus, generate emotions and interaction.
- COPYS: The messages and descriptions of the photos or publications that you upload to your feed IG's blog must be well written, it is not only necessary to be original and creative, it is also necessary to maintain your style when communicating with your community. Create texts of excellent quality, that make valuable contributions so that your potential clients or customers see the thoroughness of your work.
Likewise, we recommend you to include CTAs (call to action or call to action) for your users to interact with your publicationsphotos, videos, stories, among others. In this way you will be able to get your engagement and your network traffic increases.
Now that you know several strategies to increase engagement of your users on your Instagram, be sure to put them into practice.
Remember that it is very important to measure the results of the different strategies you implement so that you can know which ones work best for you and also which ones are not working.
Are you ready to have more interactions with your audience and thus improve your engagement?
We hope you find the information we have provided in this article very useful. You can also check our website www.clickpanda.comsupport tools for your marketing campaigns, such as: email marketing, SMS, SMTP or, also, the resources we offer you for your digital transformation.
