Some time ago it was thought that text messages (SMS) had been displaced by social networks such as Facebook or Instagram; however, different studies have shown that approximately 98 % of the text messages sent by different marketing campaigns were consulted by those who received them on their cell phones. In addition to the above, these studies have also defined that SMS generate an immediate action because people who read them do so in five seconds on average.
What is SMS Marketing?
Through SMS marketing you can generate a personal link with your customers as it is a strategy based on sending text messages directly to your customers' cell phones, with the objective of making them aware of your brand, providing them with updates on products and services..
What Aspects Should You Keep in Mind to Start Using SMS Marketing?
- Define objectives: Define what you want to achieve with your text messaging campaign, for example you can analyze if you want to increase visits to your website, or communicate promotions and discounts or just want to send reminders to your customers.
- Choose SMS marketing tool: We suggest you take these aspects into account when choosing the platform you will use to send your text messages.
- Preview your text messages, this way you can know exactly how your customers will see the message.
- Ease of shipment.
- Cost per SMS.
- Contact limit (preferably check that it is unlimited)
- Shipment monitoring.
- Checking the performance of your campaigns. . Define the content: Be clear and direct, as there is a limited number of characters. Remember to read and review the SMS you are going to send. Spelling or typing mistakes can miss the purpose of the message.
- Set sending time: Check your country's regulations as commercial SMS must comply with certain schedules.
- Avoid monotony: With your SMS you can make your customers feel important, so create offers, discounts, creative and close messages.
If you have taken these aspects into account, you have already made a good start in creating the strategy that will increase your sales through SMS marketing.
Now you know some more specific tips to improve sales using this tool.
How to Increase Sales Using SMS?
Within your SMS marketing campaign you can define the sending of different messages that meet the specific objective of increasing your sales, these are:
- Automate a personalized welcome message.
- Create an automatic reminder of abandoned shopping cart.
- Generate alerts to communicate promotions, price drops, new products, among others.
- Communicates the new availability of a product or "Back-in-stock"This is a way of notifying the customer that a product he is interested in is available again.
- Don't forget the importance of upselling, trying to offer your customers a product similar to another one they have chosen, but remember that it must have significant improvements and, therefore, you must sell it at a higher price.
- Implement "Cross-selling" by offering complements to the products that the customer has purchased.
- Ask your customers what they think about the products or services they have purchased from your company or business.
Remember that SMS marketing is one of the most valuable tools due to its high open rate. We recommend that you include it in your strategies to increase your sales.. Check out our bulk SMS packages by clicking on the following link: https://clickpanda.com/mensajes-de-texto-sms/
- Preview your text messages, this way you can know exactly how your customers will see the message.
- Ease of shipment.
- Cost per SMS.
- Contact limit (preferably check that it is unlimited)
- Shipment monitoring.
- Checking the performance of your campaigns. . Define the content: Be clear and direct, as there is a limited number of characters. Remember to read and review the SMS you are going to send. Spelling or typing mistakes can miss the purpose of the message.
- Set sending time: Check your country's regulations as commercial SMS must comply with certain schedules.
- Avoid monotony: With your SMS you can make your customers feel important, so create offers, discounts, creative and close messages.
If you have taken these aspects into account, you have already made a good start in creating the strategy that will increase your sales through SMS marketing.
Now you know some more specific tips to improve sales using this tool.
How to Increase Sales Using SMS?
Within your SMS marketing campaign you can define the sending of different messages that meet the specific objective of increasing your sales, these are:
- Automate a personalized welcome message.
- Create an automatic reminder of abandoned shopping cart.
- Generate alerts to communicate promotions, price drops, new products, among others.
- Communicates the new availability of a product or "Back-in-stock"This is a way of notifying the customer that a product he is interested in is available again.
- Don't forget the importance of upselling, trying to offer your customers a product similar to another one they have chosen, but remember that it must have significant improvements and, therefore, you must sell it at a higher price.
- Implement "Cross-selling" by offering complements to the products that the customer has purchased.
- Ask your customers what they think about the products or services they have purchased from your company or business.
Remember that SMS marketing is one of the most valuable tools due to its high open rate. We recommend that you include it in your strategies to increase your sales.. Check out our bulk SMS packages by clicking on the following link: https://clickpanda.com/mensajes-de-texto-sms/
