If you already have a blog, we will tell you some strategies so you can promote your products through it.
If you do not yet have a blog, we invite you to create onebut first we will explain what it is all about.
What is a blog?
A blog is a web page in which you must publish "post" or content on a regular basis.This is characterized for being a means of communication where content is created thinking about the needs and doubts that the reader may have regarding a topic in general.
Before, we want to explain that in order to promote your products through your blog you need time, because to achieve this you must start creating content, publish periodically and generate traffic. If you don't take the necessary time, you will promote your products without having a consolidated group of readers.
Strategies to promote products from your blog
If you are already publishing content in a blog for some time and you have seen that you have a certain number of visitors who like your content, it's time you start promoting your products through your blog you are already part of the way there; one, you already have a blog two, you have readers.
Good, how can you promote your products from your blog?
- Choose the general topic and subtopics
Your company or enterprise belongs to a sector, this can be: tourism, technology, education, economy, food, construction, health, among many others.
Having the sector clear, you will be able to know what the general topic of your content is and choose the subtopics, which must be related to your products. In this way, you will aim to always talk about the sector of your business and, therefore, about the field covered by your products.
We are going to give you an example of how we do it at ClickPanda:
In this way we know that our content is always directed to a subtopic from the perspective of our general topic, which is technology.
- Organize a schedule
- Choose the frequency with which you are going to publish an article or content.
- According to the above, decide which subtopic you are going to talk about in each publication.
- Knowing the subtopic, choose the specific content topic. For example:
Subtopic: Web Security
Specific topicSSL certificate importance for your e-commerce
- Stick to your schedule.
- Check that your schedule is generating good results. Remember to give yourself time to measure traffic results.
Here is an example:
- Share Links
When writing your article you should share links to your readers, these can be about other articles on your blog that can serve to expand the information, or links to your products where you are sharing the solution to a need.
We share examples from our blog:
- Advertising
You can create advertisements for your products that appear in your blog posts. These advertisements do not necessarily have to promote the product that is being discussed in the entry of the blog.
The announcements can be about promotions, new products or plans you offer. Remember not to be intrusive with your advertisements. and, in this way, you will not inconvenience your readers.
Look at this example:
- START" button
Within your blog you should always have a "HOME" button where the reader can easily click to go to your website or online store.In this sense, you will be generating a link between the blog of your business and your website, which is the showcase of your products.
- Company and advice
In the content of your publications share how the reader can get in touch with your venture or business in case they need more information, want to purchase a product, or are looking for advice on what to do in a certain case. Remember that the customer or potential customer should find this option easily.
- Quality content
When writing or creating the contents of your blog you must be rigorous in terms of truthfulness, clarity and quantity of information. It is important that you do your research, read up on the topic and structure your article in such a way that it is easy and enjoyable to read.
Remember that spelling and writing play an important role in properly communicating your ideas.
It is not only about promoting your products and talking about what you sell because it can be awkward, so if it is not appropriate to promote a product in a content of your blog don't feel obligated, Keep in mind that just by talking about a topic related to your sector you can be generating a need in your reader and, without the need to feel that your intention is to sell, he can look for the solution in your web.
- SEO
Keep gaining visibility in search engines by improving your SEO on your blog articles.. Appearing in search results will bring you customers potentially interested in your products or services. Remember:
- Optimize and update existing content.
- Check the speed of your website.
- Create "Long - Term" content to attract readers.
- Write attractive titles.
- Use internal links.
- Optimize voice search content.
- Review the keywords.
By following these strategies, we are sure that you will be able to promote your products or services within the content of your blog in a way that does not bother your readers, but where you provide quality information and can show the excellence and thoroughness of your enterprise or business. If you still do not have a blog, you can contact uswe can help you take the first step. If you already have a blogIf you want to promote yourself in a clear and respectful way by following the strategies we have shared with you.
