Suggestions for SPAM Words

We know that some emails arrive in the SPAM folder but we are not always aware of why this happens, it turns out that there are SPAM Words which means that there are words that we write in our messages or our campaigns. email marketing that are not admitted. In this article we want to explain the words that are not allowed and why the mails catalog as SPAM to many of those emails you send, there are several reasons and incorrect words that should not be used when sending an email or an email marketing campaign.  

What is SPAM?

I want to start with the basics, what SPAM really is and what function it has in the emails we use every day. SPAM are those messages with a sender that is not known, nor are they requested or desired messages, in short it is junk information that only reaches that folder. These unwanted mails are characterized by being unknown, unsolicited and massive, they are not mails of our interest. Usually they are mails in which they send publicity of companies and the others are the mails sent by the so known "spammers". In our article Vulnerabilities in your email and how to avoid them we explain how spammers trick you into falling into their traps, all to gain control of your computer or get information from your computer files.  

Recommended settings to avoid being SPAM

One of the requirements to avoid being classified as SPAM are a couple of configurations or records that help you to improve the performance of your email. These configurations must be provided by your email provider or must already be configured with the service from the beginning. The configurations or records that your email or Email Marketing service must have, from the beginning, the SPF, DKIM and Sender ID records must be configured.

SPF Registration

The SPF record or Sender Policy Framework is an authentication method to verify that mails are fraudulent or forged, it also defines which servers are authorized to send mail to our address and thus avoid SPAM or Phishing.

DKIM Registration

The DKIM record is another method of authentication for emails, its acronym is defined as Domain Keys Identified Mail and its function is to add a digital signature to outgoing mails, which means that the receiver receives your mail and can identify if it has been received from an existing domain that is validated by the owner.

Sender ID

In some places you may see that they are similar to the SPF record but it is not so, they are not similar because the Sender ID identifies the email address or as it is commonly known "the header" that is to say what identifies it on the Internet.

DMARC Registration

This record has a relationship with the SPF and DKIM records, it helps you to validate the existence of the domain or mail and the IP of the server you receive, this way you avoid having Spoofing or other types of threat.  

Recommendations SPAM Words

The above mentioned settings are very important, but to avoid being labeled as SPAM there are a series of words that should not be used when sending an Email Marketing campaign or when writing an email, below I will tell you which are the SPAM Words.

• You may not include words that say "free" or any synonym related to it, nor can there be promotional or discount phrases.
• Do not induce the user to make a direct purchase or to perform an action more like a demand, i.e. a link to make a purchase.
• Add words for profit such as: earn money, increase sales, cash prizes, etc...
• In order to build trust with your users, it is not necessary to say something like "100% of effectiveness" This creates more mistrust, trust can be gained in other ways.
• It is important and helpful to personalize email marketing campaigns, but do not overdo it because it can become flattering.
• Do not include very direct words referring to sex or drugs, it is important to be discreet with the phrases used here.
• There are several ways to provide information or call the attention of a user among these ways it is not necessary to alarm or give a sense of urgency to users such as: it's for a limited time, call now, there is only deadline today, etc...
• If your campaign is to provide work, do not use words such as: work from home or manage your own schedule.
• If you offer a service related to digital marketing it is important not to include that they will get more traffic to their pages or direct marketing.
• Because it is an eye-catching campaign it is not necessary to add words that exalt the context or try to impress, some examples of these words are: Incredible, amazing, you won't believe it, among others.

 

Conclusión

Many times we do not pay attention to the wording we add in our Email Marketing campaigns or emails, without knowing that the words are often the ones that label us as SPAM. We wanted to indicate the SPAM Words so that you can keep them in mind and send your campaigns or emails without problems, being sure that these words will not mark you as a spammer.   Enter HERE to learn about the types of records that exist and what their functions are.   You can leave us your opinion in the comments box, we like to know what you think about these topics and about us. Visit www.clickpanda.com for more information about us.