Do you secure your online store with an SSL certificate?
As you well know, in this time of so many changes, online shopping has increased significantly, as well as, and unfortunately, online theft and scams have increased significantly; this is why we want to explain the importance of protecting your e-commerce with a SSL Security Certificates.
What is SSL?
SSL (Secure Socket Layer)The standard security technology for establishing an encrypted link between a web server and a browser. This secure link ensures that all transferred data remains private."[1]
In other words, is the way to protect confidential information, such as credit card data, user names, passwords, among others, sent over the Internet.
Why is it important to protect your e-commerce with a certificate SSL?
- Security: The main reason for protecting your online store with a certificate SSL is to provide the customer with a totally secure shopping experience, protecting the private information they share with you through your website. Even if you have external providers (such as PayPal) to make the payment process, it is very important that you have a SSL certificate in your e-commerce so that you can continue to protect your customers' personal data. Any leakage of this information, no matter how small, could have a negative impact on your company's image or reputation.
- Trust: When your customer enters your e-commerce verify that you have the SSL certificate and you will be able to feel in a safe store, where you can buy providing your personal data in a reliable way since these will be encrypted. If you want to prevent the data provided by your customers or users from falling into the wrong hands, being intercepted through other connections, you must do everything possible to avoid it; the best way to do this is through the SSL security protocolwith which your customers will feel the necessary confidence to browse your site.
- Sales: If your customers, seeing that you have a SSL certificatethey feel safe in your online store you will increase your chances of purchasing Because, having the confidence of being in a safe place, they will buy more easily; this will be reflected in your sales.
- Positioning: It is also important that you have a SSL certificate so that you achieve a better positioning of your website as the different browsers identify whether the pages have a certificate or not. SSLThe security of a web site is a key factor in the search engines, as they give priority to the sites that guarantee a higher level of security.
Can your customers identify if you have a certificate SSL?
And this will give them much more confidence and security when making a purchase.
When the customer accesses your website, he will see that it is protected with a certificate SSL because the (current) browsers automatically inform users about the connection is secure.
Your customer will know that they are browsing a page protected with certificate SSL simply by looking at the navigation bar, you will notice two elements that indicate that the page is protected or, in more technical terms, encrypted: firstly, you can see the padlock symbol; secondly, you will find the "s" from https://. This "s" comes from the word secure and it serves to indicate that the page has a certificate SSL.
Here is an example:
It is important to have an SSL certificate on your e-commerce if your customers are to:
- Register and enter a password.
- Provide personal data such as: names and surnames, home addresses, telephone numbers, e-mail addresses, among others.
- Provide financial data such as: credit or debit card numbers, bank accounts and security numbers.
- Provide legal documents and/or contracts.
- Make reservations.
[1] https://support.wix.com/es/article/seguridad-de-clientes-en-wix-bookings#:~:text=SSL%20(Secure%20Sockets%20Layer)%20es,navegadores%20permanecen%20privados%20y%20seguros.
