In today's post we want to talk about what is happening this year regarding domains.
First we would like to remind you what a domain is and how it is composed. An Internet domain is the unique name (never repeated) that is given to each of the websites that exist. In other words, it is the web address you must type in to get to the web page you want.
The domains are made up of two parts, for example:
As you can see, the domain has an extension, this part is known as "domain extension". Domain extensions are divided into different categories, the two main ones being: generic domains and geographic domains.
- Generic Top-Level Domains (gTLDs) have the function of defining the purpose of the web page.The most common are: .com, .net, .org, .edu and .gob. For example, if the purpose of your website is commercial, the best domain extension would be: .com; but if it is educational, it would be better to use: .edu).
- Geographic domains (ccTLD: country code Top-Level Domain) have the function of locating a website in a specific geographic location, e.g. .es for Spain, .co for Colombia, .jp for Japan, etc.
With this in mind, we want to tell you what the domain trends are for 2022.
DOMAIN TRENDS 2022
- Domain extensions: ngTDL
As we mentioned before, there are gLTD domains, this type of domain extensions has a subcategory known as ngTLD (new generic top level domain) in Spanish, new generic top-level domain. Currently ngTDL extensions have grown in use because, with these, you can explain to users what they will find on the web page.
The most used ngTDL category extension in April 2022 is .XYZ, being the domain extension of 4.8 million web addresses. The second most used ngTLD is .ONLINE. with 2.12 million registrations.
Growth in the use of other extensions during 2022 are .TOP, .SITE, .SHOP, ICU, .CLUB, .VIP, .STORE, .CYOU and .ICU.
- We invite you to see the ngTDL extensions trends at https://ntldstats.com/tld
This category of domain extensions and its multiple possibilities will allow companies and organizations to expose and differentiate, even more, their brands, products, and increase the positioning of their image in front of Internet users.
- Understanding in the domains.
Much has been said about the importance of choosing a domain that represents the company and organization; therefore, in the vast majority of web pages we can see that its web address refers to the exact name of the company, organization or business.
Thus, for 2022, the above is still as important, however, this year is joined by to this that, For a domain to be successful, it must be understandable.
How so? As you read it... By comprehensible domain we mean:
- Do not generate pronunciation problems, on the contrary, it is very easy to pronounce.
- Do not have characters that are not well known or used
- Do not have digits.
And why is all this important? To the use of voice assistants! Because every day this tool is used by more and more people to find information in search engines. Electronic devices understand us better and better, therefore, the use of these voice assistants has increased notably; this is how, if your domain is easy to pronounce, does not have unusual digits and characters, the voice assistant will be able to find your web page easilyas well as your SEO positioning will be optimized.
- The TLD domains (Top-Level Domain)
TLDs will still be the most used domains in 2022For example, .com (commercial), .es (Spain or Spanish language) or .org (organization) domains will remain in the top 5 of the most used domains. In addition, the use of domain sub-extensions has been growing in recent years. in recent years and companies or businesses increasingly have different alternatives to complete the ".com" or ".es". with the options that best represent your brand, products and/or services; among them are .online, .business, .cloud, .academy or .education.
Now that you know the 2022 domain trends, if you don't have yours yet, you can start creating it under these guidelines so that your website address represents not only the name but also the spirit of your company. If you still don't have a website we invite you to see the options we can offer you, as well as give you advice and support in its creation or update. Enter to www.clickpanda.com and find everything you need.
