Do you want to improve the performance and positioning of your company? Understand the purpose of massive data processing, better known as "Big Data".
What is Big Data?
Big Data is a process that performs the analysis of large volumes of data, through a set of technologies that have been created to collect, analyze and manage the data generated by Internet users, thus identifying patterns or other types of behaviors that can help different sectors.
When you browse the Internet, the pages you access collect your interests, such as, for example, what topics attract your attention, how you move in the searches you do, the way you use different applications, among many others. Everything you do on the Internet leaves a trace and these represent your footprints on the web.
Big Data does this process every day with the billions of people surfing the web, can you imagine the amount of data it collects? Therefore, Big Data takes advantage of these large amounts of information to analyze it and, in this way, to know what the trends, needs, etc. are.
How does Big Data work?
Big Data works on the basis of the "5 Vs": volume, variety, speed, accuracy and value.
What is Big Data for?
Big Data has many functions, although its main use is to help companies or sectors to know the general behaviors of their users, and thus, use these analytics for their growth.
The process carried out by Big Data allows:
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- Prevent financial fraud.
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- Identify new business opportunities.
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- Identify processes to lower costs.
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- Satisfy customer needs.
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- Make more assertive decisions.
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- Predicting social change.
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- Predicting new trends.
Companies, companies or businesses can use Big Data to:
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- Improve your marketing strategies.
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- Conduct a market analysis in the sector in which it operates.
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- Analyze your competitors.
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- Better understand your consumers' behavior.
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- Identify patterns of behavior.
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- Create new products or improve them according to the customer's point of view.
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- Improve shopping experiences.
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- Increase sales.
What Analyses Can Be Done with Big Data?
The analyses that can be done with Big Data are:
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Predictive analytics:
Predictive analytics analyzes future possibilitiesbased on patterns found in the data of users of the companies' IT resources.
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Prescriptive analysis:
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Presents the possible consequences that each action can generate. for the business, in order to help make decisions regarding the most appropriate strategies for the company.
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Descriptive analysis:
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The purpose of descriptive analysis is to providing information on the current situation based on historical data. In other words, this type of analysis helps to make decisions that must be made in real time.
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Diagnostic analysis:
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This type of analysis allows us to study the results and evolution of certain actions. In this way it is possible to make adjustments to the strategies generated by the company.
As you know, through reports and analysis, you have the opportunity to learn more about your customers, your business and, in this way, improve the services you provide, innovate in products or services and improve the relationship with your customers.
Big Data and everything makes it possible for the analyzed data to provide very valuable information for commerce; moreover, thousands of related jobs are expected to be created.
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