As you well know, e-mails are an essential element in different marketing strategies; with this tool you can promote your brand, company or services and, at the same time, maintain a link with your customers by means of the sending transactional e-mails with which you will share highly relevant content such as: invoices, order statuses, payment or registration confirmations, among others.
Before we continue with the topic of this entry, we would like to remind you that A transactional e-mail is intended to inform a single interested party about a certain type of process or action they have carried out on a website.
As your company or business grows, you must send a greater number of emails because you have more users to share transactional information with. At the beginning, you can surely send these emails using the service offered by commercial electronic messaging providers; however, you will find certain limitations and the process, as you increase the volume of emails to be sent, will become more cumbersome.
For the above reasons, we recommend that you contract the service of a provider that offers an SMTP Relay server so that you can send all the emails you want. and, in addition, they do not arrive in the spam.
First we would like to explain the main difference between a "conventional" SMTP server, such as those used by Gmail, Yahoo, Outlook, Meand an SMTP Relay server: this refers to the capacity that the server has for Relay server to send unlimited e-mails quickly, without the risk of these e-mails being blocked or arriving in the inbox. spam. If you want to read more about Transactional e-mail (SMTP) we invite you to read the following article of our blog, "Transactional Email (SMTP) vs. Email Marketing, we tell you the differences". just click on this link:https://blog.clickpanda.com/sin-categoria-es/email-transaccional-smtp-vs-email-marketing-te-contamos-las-diferencias/
Now we want to give you some tips to consider when choosing the right SMTP Server provider for your business or company.
What should you keep in mind?
- Deliverability: Your supplier must have a solid infrastructure of
servers and a proven deliverability rate that allows you to be certain that you will have the
that all your transactional and/or commercial messages arrive, at the right time, at the right place.
to the inbox of each of your customers. - Shipping metricsYour supplier should provide you with metrics where you can analyze
data such as: number of messages delivered, opening rates, percentage of messages opened, percentage of messages delivered, percentage of messages opened, percentage of messages opened, percentage of messages opened, percentage of messages opened.
click-through rate, marketing statistics and bounce rate of your mailings. - SecurityYour supplier must guarantee the security of the data being recorded.
in the emails you send. Remember that this information is very valuable to you.
business, therefore they must be 100% protected. - Security passwordsThe supplier you choose should offer you the possibility of
generate unique security passwords for your server installation at each
software or application you use. The SMTP authentication is configured for the purpose of
to increase security and, at the same time, to avoid that from your account, without previous
authorization, spam emails are sent. - Growth: The supplier must give you the possibility to ship to groups.
small, as well as to a large number of customers or contacts. In other words, he
service should grow as your company grows. - Configuration: The configuration should be simple so that you can send your mailings.
transactional electronic transactions without any hiccups or advanced configurations. - Support: The supplier you choose must have a team in which
you can find support and guidance whenever you need it.
We hope these tips will be of great help when choosing your supplier.
If what you need is to be sure that your transactional and/or commercial emails reach your customers, at the expected time and in the inbox, we recommend you to use ClickPanda's SMTP transactional e-mail service.
To learn more about the packages we have designed for you, please click on the following link https://clickpanda.com/smtp-relay/
We want to support you in the growth of your business or company and for this you must offer the best service to your customers while maintaining timely communication.
You can contact us by clicking on the "personal advisor" button on our website, we will be attentive to your requests and happy to help you.
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