We want to start by telling you that Google Chrome is the market leader in web browsersIn the last few years, approximately 64% of people surfing the web (worldwide) do so via Google.
Knowing this, we want to explain why, According to Google's policies, it is important that you have an SSL certificate on your website.Additionally, we invite you to read our last two articles that are directly related to the use of an SSL certificate in your online store: "E-commerce with SSL generates more sales". y "The importance of SSL certificate for e-commerce".
Let's quickly recall what this certificate offers!
An SSL certificate encrypts all information sent through a web page by encrypting the data.such as: credit card numbers, addresses, passwords, etc. Thus, this certification offers the best level of security for a web page and, therefore, for an e-commerce, making it impossible for this information to be stolen by cybercriminals.
However, what about Google and security?
- In early 2017 Chrome 56 is released and, with this, it starts notifying users about "not secure" on HTTP pages that contained password.
- At the end of 2017, Chrome 62 starts displaying new HTTPS websites, adding the "S" and the "little green padlock" in front of the URL.
- In 2018 Chrome 68 arrived, with this version it started to specifically notify on HTTP webs the message "Not secure" in front of the URL.
- Currently, Google Chrome will not only alert users about "unsecured site" but will block the SEO ranking of pages that do not have an SSL certificate.
According to these modifications made by Google to strengthen security, not only will your e-commerce be affected by the lack of the "green padlock" or the "s" at the end of the http or the "unsafe site" alert, but you will not be visible in the search engine, even if you invest money in the best SEO positioning strategies, Google will penalize you and will not take them into account because you are not offering security to its users and for Google this is a priority.
It is worth noting that 99% of people who come to your website, if they find it through a search engine, will abandon your page because no one wants to enter an insecure websiteThen ask yourself: how many potential customers am I losing?
Google is not to blame for the fact that you are losing customers, since the company is looking out for the security of its users. This is why, if your business is an e-commerce it is essential that you have an SSL certificate, This way you will be able to improve your competitiveness against other online businesses, increase your sales on the Internet and, in addition, you will not be responsible for losing your potential customers or your money.
In order to install your SSL certificate, the first thing to check is if it is compatible with your Hosting. In CLICKPANDA you can easily request this service. We invite you to visit our website by clicking on the following link https://clickpanda.com/certificados-ssl/ where you can find different options, you just have to choose the one that best suits your needs.
At CLICKPANDA we have a 24/7 technical support, we are at your disposal to advise you on the most suitable option for your business and, likewise, to help you with the installation of your SSL certificate.
Keep in mind that with an SSL certificate you will improve the security of your site and your positioning in Google will benefit incredibly. Remember that with the new update of its algorithm, websites without SSL certificates will be penalized.
Don't wait any longer, put this green padlock on your http and start positioning yourself at the top of Google searches.
Write us by WP, we will be attentive to guide and accompany you.
