As of May 30, 2018, Google URL slicer is going to be canceled and replaced by another tool. We know that there are many questions that you would like to solve and therefore, in this article we want to give answers to each of them:
What is the URL shortener and what is it for?
The URL Shortner (or URL shortener) is a tool that helps you to make URLs shorter, in order to make them more user-friendly and more memorable. Its main function is to make URLs easy to understand and provide information about the site where the search is located.
This tool not only helps you to choose the right URL, but also allows you to have a better positioning on the web. This is because by creating an address that allows easy recall and navigability of users, Google will give it priority over other sites, as it sees it as the best option for users to navigate and make their queries..
What is a URL?
The abbreviation URL stands for Uniform Resource Locator, which means that it is a system for locating documents, information and web pages on the Internet.
The URL is used to help you find what you are looking for on the web: a page, a site, a file, a document, etc. In this sense, the URL allows an information resource to be found by your browser, which decodes and displays it in an appropriate way.
Advantages of the URL shortener
As we mentioned before, the URL shortener allows you to create friendly URL's, which describe the content of the web page you are directing to, however, there are other advantages you should know about:
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- They are easy to understand for those who will visit the website.
- Improve the positioning of your site on the web.
- They provide information on where the information is located.
- They are easier to share because of their short length.
- The user can remember them more easily.
- They are used in dynamic websites, i.e. they are not static.
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There are small details that make big differences, one of those changes can be made by shortening the links of your URLs, because by doing so you provide users with a better browsing experience that quickly turns into benefits for your website.
Parts of a URL
In order to avoid such long links, we recommend the use of more friendly URLs that help your site to be optimized and have a better positioning on the web.
Example of a long URL and a friendly URL
Extended URL: http://www.congreso.co/portal/page/congreso/diputados/albacosmeco/busqform/1_2VUxEkrFYT6_ME60H8jtzqYhEbp-dNV-Vt_qbyTUqU/html?….
Friendly URL: http://www.congreso.co/agenda o http://www.congreso.co/diputados/david-perez
Which do you think is better?
What tool can be used now?
As a first step, Google announced that this tool was to be replaced by Firebase Dynamic Links (FDL). FDLs are smart URLs that can be sent to existing and potential users from mobile devices or websites.
However, he later announced that for the time being it is possible to use tools such as Bitly y Ow.ly that will offer the same benefit for those who need the service..
What else will change with the cancellation of the URL shortener?
In addition to using other tools that perform the same function, there is another factor to take into account and that is that the information will not be automatically migrated to the Firebase console (FDL), this means that this process must be done manually, exporting the information from the Goo.gl console.
The cancellation of the URL shortener is due to the fact that the Internet is evolving every day more than you can imagine, and Google believes that this tool will no longer be so necessary and essential, since there are tools that offer the same service that they were providing.
Conclusion
- The URL shortener will be cancelled by Google, and will be replaced by a tool that allows URLs to be sent to all users, as long as they have a mobile device or Internet access.
- There will remain tools such as Bitly y Ow.ly that have the same function of shortening URLs, with all the tools that the Internet provides daily you will not run out of tools for your website to take more positioning on the Internet.
Learn how meta descriptions influence the SEO of your website click here HERE
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