Create your blog in Clickpanda Supersites

You've probably wondered if it's necessary to have a blog as part of your website?

The answer we give you to this question is clear and forceful: YES!

Now, you are probably wondering why is it necessary to have a blog?

Simple, because a blog is the main tool for content marketing strategies.

Want to know more?

We invite you to read this article, where you will learn how and why you should have a blog.

What is a blog?

A blog is a website in which content is published.The following articles are published from time to time in the form of articles (also known as post or publication) and are organized by date, you always find the last article published first.

Apart from the technical meaning, a blog is a digital tool that serves as a means of communication between companies and users, or potential users, where quality information is shared and doubts in the sector are resolved.

Normally, blog articles are focused on a specific topic that is related to the products or services you offer.

Why create a blog?

The blog has become a essential tool for marketing and positioning strategies to achieve higher rankings in search engines. Therefore, for business websites, online stores, startups or personal portals, it is really important to have a blog.

This tool not only helps to give visibility to brands or businesses, but also fulfills other functions that we will explain below:

• They are the searchers' best friends.

Websites that have a blog get more visitors because with each article you generate more possibilities for people who are looking for information about your topic to find you.

You should also keep in mind that, if you publish continuously, search engines will know that you are active and will check your website frequently for new content.

And, as you well know, having a good positioning in search engines will bring visitors (traffic) to your website, which translates into potential customers.

• They work for you

The highest percentage of visits a blog receives comes from its older posts. So, while you're busy doing other things, your blog articles are generating visits and helping you with your positioning. For this reason, it is important that your blog has posts that have long-term value.

• Authorities on the subject

The blog of your venture or business will make you generate confidence in front of your audience. and, if you write your articles of very good quality, you will be seen as an authority on the subject, so you will also be attracting visitors to your website.

• Educate your audience

With your articles you have the possibility to teach your audience specific topics about the products or services you offer or about the sector they are related to..

Clearly you don't always have to talk about your products or services; you can also write about problems, solutions, trends, experts or other topics that are associated with your industry.

• Generate leads

Remember to always you must make "calls to action" within your blog posts.These can be pop ups that invite the reader to perform a certain action, links to take the reader to related articles or to download a e-book or contact your company.

Now that you know all the functions and why to have a blog... Do you want to start yours?

We will explain in a clear and quick way how to create your blog from our SuperSitios platform.

HOW TO CREATE A BLOG FROM SUPERSITES?

1. Enter to https://supersitios.clickpanda.co/signup
2. Register
3. Then, you must click on the blue button "CREATE SUPERSITIO".
4. Then, you must follow the steps indicated by the platform to create your SuperSite.
5. Once you have created your SuperSite, you can go to the "Blog" option to start creating your first article.
6. To create your first article you must fill in the following fields

• Title: Create an eye-catching title, in which you highlight the main topic of your article.
• Author: You can put your name, leave it anonymous or use a pseudonym. You can also add your email address.
• Category: You can divide the topics of your articles into categories to be able to organize them and, likewise, provide your readers with the organization of the articles into categories to make it easier for them to find what they want to read.
• Image: You can upload an image from your archive.
• Content: In this part you can add the body of your article. You can choose the font, size, justify according to your taste.
• Title for SEO: The function of the SEO title is to lead the reader to your content, they should be used to describe your site to search engines. SEO titles considerably influence the click-through rate of your site.
• SEO Description: The description is the space that Google (or the search engines) offers you to capture the attention of users and differentiate yourself from the rest of the results. Remember to include keywords.

• After completing this information, you must click on the "Save" button.

• You will be able to see the articles you add to your blog.

Create a blog on the SuperSites ClickPanda is quick and easy. You don't need to have technical knowledge in the subject to be able to have your blog and upload your articles.

You already know all the advantages of having a blog and how to do it, if you don't have yours yet, what are you waiting for?

If you want to see the tutorials that we have about SuperSitios, just click here here. We hope you find this article interesting. If you are encouraged to create your blog, share it here or through our social networks.