Introduction
Today, having a website is no longer enough. Users expect security, trust and real protection of their information. If a visitor enters your site and sees the notice "It's not safe." in your browser, you will most likely close the page immediately... and not come back.
This is where SSL certificates come into play, a key technology for protecting the information that travels between your website and your users. From contact forms to passwords and payment data, everything must be encrypted to prevent information theft.
In this article we explain what an SSL certificate is, why it is essential for any website, how it influences your Google ranking and how ClickPanda helps you to secure your website without technical complications.
What is an SSL certificate and what is it for?
An SSL (Secure Sockets Layer) certificate is a security protocol that encrypts the information transmitted between the user's browser and the server where your website is hosted.
When a site has SSL:
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The URL begins with https://
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A security padlock appears in the browser
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Information travels encrypted and protected
Without SSL, the data is sent in plain text, making it easy for third parties to intercept.
What type of information does an SSL certificate protect?
An SSL certificate protects sensitive data such as:
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Contact forms
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Users and passwords
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Personal data
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Banking information
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Corporate e-mails
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Customer and supplier information
Even if your site is "informational only", SSL is still mandatory, because any interaction can be exploited by attackers.
Why is SSL key to data encryption?
Encryption is the process by which information is converted into a code that is unreadable to unauthorized third parties.
With SSL:
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Data is encrypted before being sent
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Only the legitimate server can decrypt them.
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Information theft through "man-in-the-middle" attacks is prevented.
No SSL:
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Browser warnings of "unsafe site".
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Loss of user confidence
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Lower conversion rate
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Risk of information theft
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Penalization in Google positioning
Types of SSL certificates and when to use them
There are different types of SSL certificates depending on the site's needs:
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Basic SSL (DV)Ideal for informative sites and blogs
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Enterprise SSL (OV)Recommended for business
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SSL Wildcard: Protects domain and subdomains
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SSL EV: Highest level of validation for large companies
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Conclusion
Today more than ever, security is not optional. An SSL certificate protects information, improves your positioning, strengthens the trust of your users and takes care of your brand's reputation.
With ClickPanda you have the peace of mind of having reliable SSL certificates, expert support and an infrastructure designed to grow securely.
Grow your online presence with ClickPanda. The time is now.
