Much is said about the importance and benefits of having an SSL certificate on our website... but do you know exactly why it is important and what are its benefits?
If you want to know more, read this article, we will tell you here 3 reasons why it is indispensable that you have an SSL certificate on your page.
Remember that when we talk about SSL (Secure Socket Layer) we are referring to the security protocol for encrypting data sent through a web page.
If you want to know more about what is an SSL certificate you can check the following article in our blog by clicking on this link https://blog.clickpanda.com/?s=ssl
For the sake of completeness, here we leave you with the following 3 reasons why your website should have an SSL certificate:
- REASON 1: Offers security and confidence
For starters, an SSL certificate, when installed on a web server, will ensure that all datasupplied there, securely over the network and encrypted.
On the other hand, the SSL certificate is responsible for preventing the presence of malware, phishing and of all those pages and methods used to deceive users with the purpose of acquiring their personal data and being able to commit scams, theft, among others.
Users browsing your website will trust it more if it has an SSL certificate. installed so they can be sure to provide their personal data, bank details, passwords, etc.
Remember! When you enter a site that has an SSL certificate, you will be informed about its security.Likewise, if you do not have a certificate, you will be warned that you are in a dangerous and unsafe place.
It should also be mentioned that when your website has an SSL certificate, you are validating your identity.This way, users who enter your site will know that it is really about you and not "third parties". This is another reason why using an SSL certificate will generate security and trust to your users.
- REASON 2: The more time your visitors spend on your website... the more sales...
It's simple, if the users of a web site feel safe on it, they will navigate without any problem. They will not feel vulnerable, on the contrary, they will explore your products, services or content with peace of mind; you can offer this security with an SSL certificate.
We tell you that the studies that have been done on this subject affirm that between 65 % and 75 % of users, who want to make a purchase in an online store, abandon the page because they did not feel safe. By having an SSL certificate this situation is minimized to a large extent.
It should be noted that, the more time a user spends browsing your website, the more chance you have to sell.. In short: more security, more sales!
- REASON 3: Position yourself!
As we told you in our article "Did you know that Google penalizes your online store if you don't have an SSL certificate?"In 2017, Google started using HTTPS to emphasize the importance of using SSL certificates on websites.
Thus, having an SSL certificate improves the positioning of your websiteThe website will be considered as a "secure web page" and Google increasingly gives relevance to secure websites and, nowadays, it is a requirement for search engines to give you a good position in the appearance of your website when someone wants to consult about something related to what you offer.
Are these 3 reasons enough for you to have an SSL certificate?
Definitely having an SSL certificate is not a matter of "indulging yourself" but, on the contrary, of fulfilling an important need. and full of benefits with which you can make your e-commerce offer the best quality, security and trust.
Turn your website into an attractive and secure site for your customers!
Check out the options we have for you at CLICKPANDA. We offer you the best prices, technical service and support. Write us to our Whatsapp https://api.whatsapp.com/send?phone=573107216459We will be ready to work hand in hand with you.
