Would you like to know how to add keywords and meta descriptions in WordPress?
If you do not know much about it, we tell you that keywords and meta descriptions help you improve the SEO of your website This way, you will increase the number of people browsing your website, your potential customers and the sales of your business.
Stay to read this article in which we will explain, in a simple way, how to add keywords and meta descriptions in WordPress.
To begin with, we will give you an answer to this question:
What are keywords and meta descriptions?
Keywords are terms composed of one or more words, they are the way a user types his doubts in search engines. in order to get answers and solve your questions or problems.
On the other handThe meta description is a brief description of what your web page, post or content is about.
Keywords and meta description are HTML meta tags and are part of the code of the port of entry to your website; they do not appear on your page, however, search engines and browsers can use them.
Why are keywords and meta descriptions important?
It is important to add keywords and meta descriptions since these tools are in charge of opening the doors of your content to those who may need what you offer.. But for this, you have to look for the precise words that will lead search engines to your website.
It should be emphasized that meta descriptions are very important because they are the way you can attract the attention of future users or web surfers.
How to add keywords and meta descriptions in WordPress?
You should note that there are two ways to represent keywords in WordPress.
One way is to allow all your projects to be displayed when a person searches on the topic of your website.
The other, are keywords or sentences that will be highlighted within the subpages of your website, to help your blogs or articles stand out and, thus, have a better position within the search engines, achieving that they are displayed in the top positions more frequently.
- Add keywords:
- The first thing you need to do to add keywords in WordPress is to enable the plugin Yoast SEO. To install it you must go to the main control panel or "dashboard", which is located on the left side of the screen.
- When you are on the dashboard, select the "Plugins" button and click on "add plugin". Then look for the plugin with the name "Yoast SEO.
- After installing and activating it, you must enable an option within the plugin that will allow you to add keywords in your projects. To enable this option, go to the WordPress dashboard and click on the new button labeled "SEO".
- After clicking on it, select the "dashboard" option. You will see a panel of settings and configurations of the plugin. There, go to the "Features" or "Specifications" option, and when you enter this window, enable the "Advanced settings pages" option.
- Save all changes. Then go to the "Other" tab.". When you enter this tab, go to the title "Use meta keywords tag?" or "Use meta keywords tag?", and enable this option.
- Save the changes inside this tab so that the SEO plugin can take care of it and take into account, every time you are going to create an article, the keywords you write.
Remember that this procedure is to choose the words that will represent all your articles.
- Add meta descriptions:
- The best option for to add a meta description in WordPress is to install the plugin Yoast SEO. Once activated, you will find a section of Yoast SEOunder the post and page editor. From here, you can access the meta title and meta description features of your keywords.
- Then go to "Content types" and make sure to check: Active in "Show posts in search results" and in "Show SEO settings for posts".. This will allow search engine robots to index your entries or pages.
- Then, add SEO title and meta description to create your title and meta description tags. You can add words that will be displayed for each page or entry, but we advise you to insert a variable such as Title, Page, Separator and Site Title because, you are still using Yoast SEOThis plugin will automatically generate the appropriate titles and meta descriptions, even if you forget to do it.
In conclusion, adding keywords and meta descriptions in WordPress is really easy and it won't take you long.
If you don't, you could be losing clicks and conversions.You also have the opportunity to make the description of your website yourself, making sure that surfers can know what your site offers and thus make the decision to click to enter to see your content.
"As research shows, custom meta descriptions are able to increase your CTR up to 5.8%, which is a good result considering the few resources you may need to produce them." Matteo Duò states in his article "How to Add Meta Descriptions in WordPress (Improve Click Through Rate Up to 5.8%)."
If you want to know more about WordPress we invite you to read the following articles from our blog:
DO YOU WANT TO OPTIMIZE YOUR WORDPRESS? HERE WE TELL YOU WHAT YOU SHOULD DO
HOW AND WHY TO INTEGRATE SMS SENDING FROM WORDPRESS WITH A PLUGIN
WORDPRESS: WHAT ARE THE TRENDS IN PLUGINS?
If you don't have a web page yet, create one for your business, as a portfolio or as a blog. If you want to migrate your site to a WordPress site you can do it, we can help or advise you. At ClickPanda we will always support those who want to start, expand, transform or enhance their digital business.
