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Online presence is constantly evolving, and today's professionals must stay current with the latest trends and skills to stand out from the competition. Google, as the undisputed leader, offers a diverse range of free courses designed specifically for digital professionals. These courses, available through platforms such as Google Skillshop and Google Primer, range from advanced SEO strategies to Google Ads advertising techniques. In this article, we'll explore some of the best free Google courses that can boost your skills if you're a professional.
Google SkillShop

If you are a digital professional, Google Skillshop helps you grow. These courses offer essential digital skills for marketing and advertising professionals to stay current.
Originating as an extension of the Google Academy for Ads initiative, the Skillshop has evolved to encompass a wide range of courses and certifications, from beginner to advanced levels. Discover how this platform can be a key ally in your professional development in the competitive digital environment.
Google Android Development Training

Google Android Development Training is a training initiative designed to equip development professionals with the essential skills to create advanced mobile applications on the Android platform. This program not only focuses on the technical fundamentals of app development, but also provides a comprehensive understanding of current practices and trends in user interface (UI) and user experience (UX) design.
This Google course covers everything from basic concepts to advanced development in Kotlin and Java. Designed for both beginners and experienced developers, the course contains modules that cover everything from fundamentals to advanced development, providing a comprehensive understanding of building Android applications. By participating in this training, you have access to a variety of educational resources, step-by-step tutorials and hands-on projects.
Fundamentals of Digital Marketing

In Spanish "Digital Marketing Fundamentals". This course provides basic knowledge about digital marketing. Created by Google instructors, the course contains 26 learning modules designed to explore practical exercises. Some of the topics covered in the course include Fundamentals of Digital Marketing include online marketing strategies, online advertising, SEO (Search Engine Optimization), data analysis, social media, and more.
The course is free and available to anyone interested in learning about digital marketing, whether you are a beginner or have some level of experience.
Foundations of Programming

Foundations of programming includes a series of modules covering topics such as programming logic, data structures, algorithms and more. If you use it you will find practices and exercises that will strengthen your problem-solving skills and allow you to apply your knowledge in real-world situations.
Upon successful completion of the course Foundations of Programming, not only will you gain a solid understanding of programming principles, but you will also be able to highlight this certification on your Skillshop and LinkedIn profiles.
Google Analytics Certification

With this certification you will demonstrate your knowledge in the use of Google Analytics, which covers the configuration and structuring of properties, as well as the use of various tools and reporting functions.
By earning Google Analytics Certification, you are recognized for your ability to collect the data essential to your business and leverage various tools and reporting features and identify key measurement characteristics that evidence the effectiveness of your online marketing strategies.
Machine Learning Engineer Path

A Machine Learning Engineer is responsible for designing, developing, implementing, optimizing, operating and maintaining machine learning systems. The learning path encompasses a careful selection of labs that provide hands-on experiences in real-world situations. Once you complete this process, you can explore the Google Cloud Machine Learning Engineer certification to take the next steps in your career path.
Data Structures Algorithms

Data Structures Algorithms teaches you about common data structures and algorithms such as lists, trees, maps, Big-O analysis and others. The practice material makes it easy for participants to apply their knowledge.
Google's free courses provide a valuable opportunity to expand your skills and knowledge in the digital world. In addition to those mentioned above, Google offers a wide variety of courses, such as Google Cloud Platform Fundamentals, Google IT Support Professional Certificate, y Google UX Design Professional Certificateamong others. These courses range from emerging technologies to indispensable fundamentals, allowing you to explore and learn at your own pace.
To access more resources and keep up to date with the latest trends in technology, we invite you to explore more interesting articles in our ClickPanda Blog. Discover how you can enhance your skills and take your knowledge to the next level.