Do you use email marketing in your marketing campaigns? Do you want to attract the attention of your customers and make sure your emails do not go unnoticed?
If you answer yes to these questions, we invite you to read this article to learn about how you can attract attention with your mailings and thus achieve your goals.
If your answer to the first question is no, we still invite you to continue reading and start using email as a tool for your marketing campaigns, but also to start using it with the right foot by creating emails that capture the attention of your recipients.
Now, let's get down to business.
What is an interactive e-mail?
As the name suggests, An interactive email allows interaction with recipients through different elements such as buttons, menus, surveys, among others. In this way, it breaks with the traditional format, creating more attractive, interactive and useful e-mails for both the user and its creator.
E-mails that contain dynamic or interactive elements are known as ".Kinetic emails" and allow for a deeper experience in email marketing campaigns.
According to the above, the objective of this type of email is to capture the user's attention so that they open the email and allow them to navigate as if they were entering the sender's website, the latter cannot be achieved with a traditional email.
Here we will explain why you should send interactive emails in your emailing campaigns.
Advantages of creating interactive mailings
- Surprise!
Offering interactive content, within the inbox, makes a difference because it surprises users and causes a positive effect as it captures attention and generates the association of the brand with innovation, creativity and quality.
The possibility of displaying something that responds to the user's actions will always surprise them; therefore, offering the recipient a browsing experience through the content of the email will help to generate brand recall.
- Make a difference!
We don't know if you know, but approximately 300,000 million emails are sent daily; to be aware of this you only have to look at your inbox and count how many emails you receive in a day...
For this reason, it is really important that you make a difference and that your mailings are not just one of many; this is why interactive mailing is a tool you can use to attract attention. of your users when they access their mailbox.
- Keep it simple!
With an interactive email you can reduce the tedious steps to achieve the objective and lead the user in a pleasant, interesting, eye-catching and immediate way to the action you had planned.The main objectives are: to sell, update information, get ratings, generate traffic, among others.
Now that you know the advantages of interactivity in e-mails, we will give you a few tips so you can start creating your email marketing campaigns full of interactive emails that will capture the attention of your users in no time...
Tips to create your interactive mailings
- Carousel of images:
Allows you to display a gallery of images in an email and your readers will be able to navigate between the images, if your email clients allow it; if not, you will see only the first image.
- Accordion type designs:
Using the accordion design in your e-mails will allow you to include a lot of information. without having to increase its length excessively, this is really useful on mobile platforms.
- Tests and Surveys
The tests integrated in the mailings are an original form of interactivity. You can use them to attract the attention of your users and, at the same time, offer them personalized content.. These emails are an incredible strategy to increase interaction with your readers.
Also can incorporate opinion polls to get to know your subscribers better. For example, you can find out why they abandoned a purchase, what products they like the most, what content they want to read, among many other things. Surveys can help you improve your offer based on what customers want.
- Shopping inside the post office:
Leverages interactivity not only to attract the attention of your recipients, but also to to get them to interact and turn email into a sales channel.
Give your readers the possibility to select a product and when they are ready to complete the purchase, you can redirect them to the checkout page of your website.
As you know, We live at a time when e-mail is one of the most profitable and profitable means of communication. However, as you have seen, you need to look for tools and strategies with which you can create your emails in an original way and, in this way, interact with your users.
We hope that with this article you can find some inspiration to create your own interactive emails.
If you want to remain the king in the inbox and win over your subscribers with your innovative content, you must stay current and one step ahead of the traditional.
Feel free to follow us on our networks and read our blog articles to discover more new ideas and tips. If you want to read more about email marketing we leave you the following articles of our blog:
- "Transactional Email (SMTP) vs. Email Marketing, we tell you the differences."
- "Looking for free digital marketing tools? We recommend the 10 best ones."
- Still not using e-mail marketing to sell?
You can also go to our website and see the super plans we offer to create your email marketing campaigns with our platform, so you can send millions of emails at an incredible price, you will also get performance metrics for continuous improvement.
