If you are looking for a way to to advertise or promote your products or services you should know that nowadays the "stars" in marketing strategies are digital platforms.This search can be very stressful because there is so much information at hand that it is confusing to define where to start and/or which tools to choose among so much variety.
But... Don't panic!
In this article we will tell you about the best platforms on which you can advertise digitally by creating ads to promote your products or services.
DIGITAL PLATFORMS AND THEIR ADVANTAGES
Surely in your enterprise or company you already have a website, a blog, an e-commerce and social networks where you expose your products or services in different ways, but... Do you promote yourself by showing your products or what you know how to do using the different options offered by digital platforms?
If your answer is No!, don't worry... read this article, we are sure that after reading it you will start creating ads to promote your brand, service or products through one or more of the digital platforms.
On the other hand, if your answer is yes, congratulations! you are on the right track, but we also invite you to read this post by our blog to let you know if you are using the right platform or start using one of the ones we will present below.
This platform offers many benefits to its users as it has the most knowledge about consumers. As you well know, through Google Chrome, which is the most used browser, it can provide more detailed, select and similar content to users' searches.
At Google Ads you can promote your products or services through paid advertisements, which will appear to consumers on your search engine, different websites, applications and videos. Remember that this platform works with segmentation and your ads can be seen all over the world and, moreover, in different languages.
At the same time, it gives you highly detailed information about which ad or keyword is most effective; this way, you can decide what to add or remove to improve the visibility and usefulness of your marketing campaign.
Advantages of Google Ads:
- It will position you organically on the first page if your content is of good quality.
- Due to its optimal way of segmentation, will allow you to target your ads to an audience who is interested in your products or services.
- Te will give the keywords to make your brand more visible.
- Te provide the option of deciding and controlling the expenditure of your investmentThere is no minimum cost, so you can choose how much you will invest each month, each day or with each ad. You know, the best thing of all! you will only have to pay when someone clicks on your ad.
- You can visit advertise on YouTube and in applications of Play Store.
- You can visit publish your ads at specific times or days and decide its frequency.
- Your ads may be displayed on different types of devices and will allow you to specify which ones they will do so and when.
It is the system of paid advertisements within Facebook itself. and offers you several tools to help you with the creation of effective campaigns where you will not have to invest a large amount of money.
On the other hand, one of the great advantages of the Facebook Ads is that counts on the information that Facebook users provide on this social network.As a result, advertisers have ample and varied information about the tastes, purchasing behavior and interests of these people.
Advantages of Facebook Ads:
- You will be able to create text, image and video advertisements that will appear in the "News Section" (home page) of the users.
- Only you will have to pay for the clicks obtained in your ads.
- You will be able to target your ads to your ideal customers because of detailed segmentation. Facebook Ads targeting is classified by demographics, age, gender and interests of users.
- You will have the possibility to create your ads in different formats such as games, sweepstakes, contests and surveys. This way you can get to know your customers better.
- You will obtain detailed information about the interaction of your potential customers with your ad.. With this data you will be able to improve your marketing strategies and the performance of your ads.
YouTube Ads is intended to manage video advertising on YouTube. In YouTube Ads you have the possibility to create ads in different formats, and you can choose whether to insert them before, during or after the video.
YouTube has proven that it never stops growing, because of this, YouTube Ads is the perfect platform for you to promote your business or venture and increase the number of followers, customers and sales.
Advantages of YouTube Ads:
- With YouTube Analytics you will be able to have measurable and quantifiable results of the performance of your ads.
- Your ads will be visible on different devices.
- You can visit prevent users from seeing the same advertisement multiple times so they don't get tired.
- You will only have to pay if a user sees one of your ads. for 30 seconds or if you interact with it before that time.
- You will have an extraordinary capacity for segmentationYou will be able to segment based on your needs and thus optimize the effectiveness of your campaigns.
Instagram Ads is the advertising platform of the social network Instagram and is based on the creation of ads made with images and videos.The perfect combination to reach your audience and achieve the objectives of your marketing campaign.
The focus is on Instagram Ads is in showing relevant ads to users based on the accounts they follow, the "likes" they give and their information provided on Facebook (Obviously Instagram uses the Facebook Ads tool to deliver ads to a detailed segmented audience).
Advantages of Instagram Ads:
- You can visit increase the number of followers and, likewise, that of customers.
- Use the location tags that will help you show where they can find your business or venture.
- Create ads that invite users to participate in contests, sweepstakes, answer questions, among others, are an excellent tool to attract their attention to your brand. and feel that they are part of your community.
- Access to a large variety of formats:
- Photo ads
- Video ads
- Sequential ads
- Story announcements
- Collection ads
- Ads in the Explore tab
- Ads on IGTV
- Ads in Shopping
- To have a very precise and detailed segmentation.
- Your ads will not be intrusive as they blend naturally with organic publications.
- The effectiveness of your ads will be higher because Instagram gives you the option to integrate Shopify.
These four platforms will be very useful to grow your business or enterprise because you can reach many people in a precise way so that they feel interested in your products or services.
The important thing is that you try and review your results frequently, this is the key to improve your strategy every day and get the most out of your ad budget on different platforms.
Remember that in ClickPanda we have the best customer service team, we are available to help you create and enhance your digital presence. If you want more information click on the following link: https://api.whatsapp.com/send?phone=573107216459
