Bulk SMS is a type of direct communication, which will ensure that the message has been read, and that it will not be lost. Here are some recommendations for an SMS advertising campaign SMS massive.
Recommendations for creating an SMS advertising campaign
1 - Creating an eye-catching message
It is very important that your message communicates something, that you have something to offer. If you don't have anything interesting to say, it's worth saving it, or you may lose that customer.
What can you offer? From information about new products, services or celebration of upcoming events, sending coupons, promotions, discounts...
2 - When is the right time to send an SMS?
The moment in which we should start our marketing campaign is vital. If you have a physical business, such as a hotel or a restaurant, and you send messages in the early hours of the morning, it is very likely that it will not be very effective. Each business has a specific time when it will get the best results when sending advertising: it is worth analyzing it to know what it is.
3 - Beware of messages that are too long!
Don't make the mistake that everyone thinks of filling their campaigns with text, using all 160 characters that are offered to them. A message that is too long can be boring, especially if you have nothing important to say. Among the most repeated recommendations by experts, we find the fact of cutting the message as much as possible but, logically, without skipping important information.
4 - Links
In a Bulk SMS text message we cannot use multimedia content, but we can play with links. The chance of a link being opened in an SMS is 36%, which is much higher than in an email, where it is only 6-8%. Therefore we recommend you to use a link that indicates the product on offer or your website, so you generate traffic to your website and increase your sales.
5 - Test and evaluate
No matter how much advice you can follow, at the moment of truth you will find yourself alone in the face of danger; with a type of customer that will vary depending on your type of business, the objectives you have, as well as any related criteria. We recommend that you try different formulas, and don't be afraid to change until you find the one that suits you best.
6 - Choose the right text messaging plan for you
Now you have everything ready to start your email campaign and start generating traffic to your site or increase your sales, get your customer service lines ready. But before this choose the plan that fits your contact list. If you have 4000 phone numbers we recommend that you buy a package of 5000, remember that if you have any left over you can save them and use them for later.
You are ready, start your Digital marketing campaign now!
If you have any doubts about how to get started, do not hesitate to contact us.s
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