| EV SSL Certificates: The Importance |
Table of Contents
Don't underestimate the impact of online security, as it not only protects the integrity of your data, but also strengthens the perception of your brand in the competitive digital world. Consider implementing an EV SSL as an integral SEO strategy to boost your website's visibility and trust.
In this article, we will explore why implementing an Extended Validation SSL Certificate (EV SSL) is essential to boost both the visibility and credibility of your website.
What is an SSL Certificate?
SSL (Secure Socket Layer) Certificates are security protocols that encrypt the connection between a web server and a browser, ensuring that the information transmitted between the two remains private and protected against possible cyber threats. These certificates verify the authenticity of the website, creating a secure and reliable connection.
There are several types of SSL certificates, each designed to meet specific security and authentication needs. Today we want to tell you about extended validation SSL certificates.
Extended Validation (EV) SSL Certificates
Extended Validation SSL Certificates (EV SSL) represent the highest standard in online security. These certificates, which are based on the SSL protocol, not only encrypt the information transmitted between a web server and a browser, but also raise the authentication bar. Compared to other types of SSL certificates, SSL EVs subject the certificate holder to a more detailed and rigorous validation process. This process involves verifying the legal and physical existence of the entity requesting the certificate, thus ensuring that users trust not only the security of the connection, but also the authenticity and legitimacy of the website. A key visual hallmark of SSL EVs is the activation of a green address bar in most browsers, giving visitors a clear signal that they are interacting with a Web site that has undergone extensive validation and provides an exceptional level of security. This focus on authentication and security makes SSL EVs an essential choice for businesses looking to build a strong online reputation and foster user trust in an increasingly complex digital environment.
Implementing EV SSL Certificates: How it is Obtained
Effective implementation of Extended Validation SSL Certificates (EV SSL) involves following a few key steps to obtain and maintain this layer of online security. The process begins with the selection of a trusted Certificate Authority that offers EV SSL Certificates. Once selected, the applicant must undergo a rigorous validation process that goes beyond simply verifying domain ownership. This process involves a detailed review of the requesting entity, thus ensuring the legitimacy and authenticity of the website.
After validation, the EV SSL certificate is generated and issued, and must be installed on the web server. It is crucial to ensure that all elements of the website, including internal and external resources, are loaded via HTTPS to ensure a completely secure user experience.
Maintaining the validity of the certificate involves performing periodic renewals and ensuring that the web site information is up to date with the Certificate Authority. Constant monitoring of site security and rapid response to any potential problems are essential practices to ensure the continued effectiveness of the EV SSL certificate.
EV SSL Certificates and Google Ranking
The integration of Extended Validation SSL Certificates (EV SSL) not only contributes to website security, but also plays a significant role in search engine optimization (SEO). Google, the leading search engine, values user security and, as such, has considered the HTTPS protocol (which is implemented using SSL certificates) as a factor in the ranking algorithm for several years now.
HTTPS (HyperText Transfer Protocol Secure) ensures an additional level of security by encrypting transmitted data with more extensive and secure keys. On the other hand HTTP (HyperText Transfer Protocol) was the protocol initially used for the transfer of information between users' browsers and the servers that host web pages.
While there is no conclusive evidence that having an extended validation certificate has a direct impact on Google ranking, it does provide indirect benefits that are valuable for search engine optimization. The activation of the green address bar in browsers, distinctive of SSL EVs, conveys a clear signal of trust and authenticity to users. This positive perception can increase click-through rates (CTR) and reduce bounce rates, two factors that Google considers in its ranking algorithm.
In addition, the use of HTTPS, backed by any type of SSL certificate, including EV SSL, can contribute to favorable positioning in search results. Google has clearly expressed its preference for secure websites and has pointed out that the HTTPS protocol can be a differentiating factor in cases of similar competition between sites.
When is it advisable to invest in EV SSL Certificates?
Determining when it is advisable to invest in Extended Validation SSL Certificates (EV SSL) involves a specific analysis for different types of businesses.
Investing in SSL EV is beneficial for any business looking to build trust, ensure user security and enhance their online presence. Here are a few sectors:
- E-commerce:
- Handling of financial transactions and sensitive data.
- Increased customer confidence and reduced cart abandonment rates.
- Improved conversions through security and authenticity. - Corporate Companies and Professional Services:
- Critical importance of credibility and trust.
- The green address bar establishes an impression of confidence.
- Contributes to site authenticity and customer decision making. - Blogs and Content Sites:
- Building a strong online community.
- Encourages user participation through an additional layer of security.
- Strengthens the site's reputation and public trust.
Keep in mind all the topics covered in this article and stay informed and up-to-date so that you don't overlook any aspect of online security. Maintaining a secure web presence is not only a best practice, but an essential strategy for building and maintaining consumer trust in the competitive digital world.
If you are looking for EV SSL, we have the solution for you. Our certificates offer extended validation, ensuring the legitimacy of your entity. With the ability to secure a domain and additional free server licenses, we provide an exceptional level of authenticity. Experience the peace of mind that only ClickPanda can offer - protect your site, build trust and stand out in the digital world!
