Do you want to know some tricks to create the best copys for your social networks?
If you want to know some tips incredible to make magic with your words, we invite you to read the following article.
Let's start with the most important what is a copy for social networks?
Copy o copywriting is the creation of texts whose purpose is to conquer the reader's curiosity or attention and direct him or her towards an action, such as: fuck you likesThey comment on your publication, visit your website, take a tour of your publications, read your blog, make contact with you and, finally, but most importantly, make a purchase of your products or services.
The copywriting may seem easy but the reality is that it is an art formIn addition to informing, making good use of grammar, spelling and punctuation, your text should generate interaction and a bond with the reader.
Having said that, we would like to share the best tips from copywriting that you can use in all social networks.
Ten tips from copywriting to make magic with your texts:
Make use of the following tipsin the creation of your copyswill help you connect in a better way with your followers and, at the same time, engage them. Remember that the graphic content is as important as the copyEach one complements the other, these two tools are the perfect match for your publications.
- Do you know your audience?
Before you sit down to write a copy ask yourself: Do I know my audience well?
If your answer is yes, get to writing by following these tips!
If you are not sure of the answer, it is better to spend some time studying your audience because you want them to be your future customers and, for this, you must know who you are talking to in order to make decisions about how you are going to communicate.
- UThe three-group rule:
Divide your publications into three groupsThis way you will talk about different topics in an organized way.
- First group: Talk about your products, services and/or brand. Let them know what you do and what is behind it; for example: your company's staff, your company's history, achievements, among others; without leaving behind the publications where you share the features, benefits or general information about your products or services.
- Second group: Talk about the topic in general or the field to which your product or service belongs. For example: If you sell bicycles, make posts about what is happening in the world of cycling.
- Third group: Talk directly to your users. Answer your audience's questions, get to know their opinion.
- Write short and precise:
Remember that one of the main characteristics of the copys is that they are short but precise. Users of social networks like short texts that clarify doubts or provide clear and summarized information.
The best option in writing your texts is to get straight to the point; on the contrary, do not write copys and even more so if your publications are intended to promote your product or service.
- Preserves the tone:
It is important that you always have the same tone on every copy that you publishFor example, you cannot speak to your audience some days with a super formal and technical style, and other days with an informal and relaxed style, you create your brand identityIf this engages them, they will surely end up being your customers.
The tone and style you use should be defined according to your audience, for this, as we told you before, you must study your customers and audience very well because this way you will know their way of expressing themselves. and you can also use it in your networks.
- Use hooking titles:
The title is the protagonist of the copy, Why? Because it is what engages, what attracts attention, what generates curiosity in your publication.
Remember that you can draw attention to your titles by using "pain points". For example, your titles can have words such as: "guide to...", "why you should...", "best programs for...", "tips for...", "best programs for...", "best programs for...", "best programs for...". "tips on how to..."
Give it a try! And keep track of your metrics after use titles in your copys with which the customer feels he/she can fulfill a need when reading the publication and check if this strategy works for you.
- Engage your audience:
Make use of the second person singular pronoun. What is that? Simple, uses the pronoun "You."
Also you can ask them questions, ask for opinions, play games, challenge them, among other actions with which you engage your audience.
- Check spelling and grammar:
How is your spelling and grammar?
Spend time on your spelling and grammar copys Well, that says as much about you as it does about your brand.
Remember that it is not the same to say: "Don't look at me ugly" to "Don't look at me ugly" or "You must stir well" to "You must stir well".
If your copy does not have good spelling, grammar and writing skills, you will probably not convey the message you want to convey. and, as a result, you will confuse the reader and lose a potential customer.
- Employs the storytelling:
The storytelling is one of the tools most enjoyed by the public because it is fun and "catches" the audience. With the storytelling you tell stories in order to engage your audience.
People like to see real stories about the people behind the product or service.This connects their emotions and makes them feel identified.
If you do not yet use storytelling is the ideal moment, you have a lot to tell about yourself, your work group and what happens on a daily basis... you can tell all these stories without leaving your product behind.
- Close with a call to action without being pushy:
At the end of your copyinvite your customers to see your products, to contact you, to make use of what you are offering, but, for this, use few words and do not be insistent. or "mawkishness" because you may bore the reader and cause the opposite effect: You don't call him to the action you expect, but rather you send him running.
- Analyze what you do:
Remember to follow up and analyze what happens with what you publish. If you do not review your metrics and do not analyze your publications, you will not be able to know what works and what does not.. By closely monitoring the statistics provided by the networks, you will know what you need to improve, what connects with your audience and what moves them to action.
By doing this analysis you can also evaluate what kind of copys your audience likes itThis way, you can be more assertive when writing your texts and become an expert in hooking people who identify with your product and essence.
Thus, in order to be an expert in copywriting, it is necessary to copys commitment, perseverance and study are required.
Now it's your turn, the time has come for you to sit down and create the best copys for your brand and use all the tips we have shared with you.
We want to read you! That's why we (@clickpanda.official) in your networks to be aware of your publications and be able to comment on them.
At ClickPanda you will find expert advice to help you choose the best option for your brand.
We invite you to read the entries of our blog, with which you are sure to learn and stay informed.
