Table of Contents
Creating websites is a task that demands care and consideration at every step of the process. In this article, we will tell you about fundamental practices that will not only allow you to build a site, but also ensure that it stands out and meets its objectives.
Five Key Tips
Clear Objectives, Reliable Results
For example, if your goal is to sell, you should focus on the e-commerce of your website. It is important to clarify that you can tell a little about your company and add other information on your page, but you should focus your work and time on how you are going to show your products, how you are going to describe them, how you are going to group them, how you are going to sell them, etc.
Eye-catching yet simple design
Your website should be a place where viewers feel comfortable, clear and easy to navigate. For this, what you need is a simple but striking design, where the colors and style of your brand stand out.
On the other hand, dedicate time to the images, these must be of good quality, clear, in accordance with your corporate profile and style, do not forget that with the visual language you are also communicating; many times images say more than words.
When designing your website you must take into account the formats for the different devices through which your visitors can access your website, so have a version for computers and another for mobile devices.
Offering Quality Content
Search engines value the high quality content that websites can offer. Thus, Google, Firefox, Mozilla, among others, prioritize in searches the websites that have updated, interesting information, that comply with spelling rules, appropriate segmentation, innovative and entertaining images, in order to satisfy their users.
It is worth adding that, if you want to offer relevant, updated information and give visibility to your website, you should complement your page with a blog. In this space you can tell your customers or users details about your products, information related to your sector, provide them with tips and useful information where they will see the need to have one of your products and you will contribute with the positioning of your site.
On the other hand, it is also important that you define a clear and pleasant to read font, as well as an adequate line spacing (neither too close to the letters and lines, nor too far apart). Do not use very long and dense blocks of text, since the only thing you will achieve is that they will not read your information. Write short and easy to understand sentences.
The Right CMS, Your Best Tool
As we already mentioned, you must be clear about the goal you want to achieve with your website, so you can decide the right technology to achieve it. Depending on the type of website you want to launch you should choose the CMS that gives you the best options for what you want to show.
Although there are many platforms in the market, here we will tell you about WordPress because it is the most used CMS for the creation of blogs and web pages, since it is a versatile and easy to use tool.
With WordPress you will find:
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- Tutorials to learn how to use it and troubleshoot problems.
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- Templates for any type of web.
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- You will be able to develop a booking website or an online store.
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- Economic plans.
Choose The Perfect Domain
Before displaying your website you must choose a domainIt is advisable that the name of your company appears in this one, do not choose a very long and complex domain, on the contrary, choose one that is easy to remember and practical.
If you still don't know where to host your domain you should look for a hosting that offers you the best options to meet the objectives of your website. Remember that when selecting your hosting provider you should analyze how much storage space it offers (the more images your page has, the more space you need).
On the other hand, check their customer service, they will be able to guide you in the creation of your website and if you have any problem, they should be the ones to help you solve it.
Remember that a website is a space for you to make your work known and your potential clients can find you and learn more about what you want to show them. Also, a website allows you to make your company, business or enterprise more visible on the Internet; for this, quality content is the best positioning strategy.
