Have you purchased or thought about purchasing mailing lists?
If you have already done it or if you are thinking of doing it, stay and read this article! We will tell you why you should not do it.
We know that buying mailing lists is tempting and that it is many people believe that by doing this they save time and obtain great benefits but... it's really not so... you neither save time nor obtain good results. and, conversely, you are spending money on something that is not going to be good for your business or venture.
We will start by explaining what an email list is and then we will tell you the reasons why we advise you not to engage in this practice.
WHAT IS A MAILING LIST?
An e-mail list refers to a database containing a large number of e-mail addresses. emails. They are used to send a single e-mail to all the e-mail addresses in the database or list.
Normally, the mailings sent correspond to campaigns of email marketingTherefore, they should be sent to as many e-mail addresses as possible, in the shortest possible time.
On the other hand, many times we ourselves are the ones who request or accept to be part of these mailing lists by subscribing to different mailing lists. "newslettersfilling out forms, registering as users in certain web pages, among others; but, sometimes, our mails arrive to these lists without us having subscribed to them, so these are the ones we receive from the mailing list. emails you receive in your "junk mail" or "spam" folder or "spam."
You may be asking yourself, but why shouldn't you buy mailing lists if they seem to be a good tool with which you could reach more people?
Read on... we'll explain the reasons not to.
DISADVANTAGES OF BUYING MAILING LISTS
- Direct to SPAM
Do you like to receive emails that you have no idea why you are receiving? Or do you like to go into your email and find a bunch of emails with advertising messages?
Surely you don't like it... in fact, it bothers you and what you do when you receive them is to send them directly to the trash can, or to the spam, or, ultimately, unsubscribe from the mailing list of that company that won't leave you alone.
This is what happens when you send emails or marketing campaigns through a purchased mailing list. These lists have probably been created from mailings that have not been voluntarily subscribed. to the company that purchased the list, so when the mail is sent, the person receives it and sees that the sender company is not known to him or is not of interest to him and decides not to open the mail and delete it or send it directly to the spam.
- Mistrust
Unfortunately these mailing lists available for sale are not reliable as they are usually, if not always, The data are missing or have false data, or are incomplete, outdated, or, most seriously, the way in which the e-mails were obtained is against the Law.
Remember that there are data protection laws, among many others that protect users, it is better to avoid a fine and create a bad image of your brand or company for wanting to reach more people but in an inappropriate way.
- Problems with your supplier.
If you don't want to have problems with your email provider, don't buy a mailing list, because your supplier will be the first to notice and may, from closing your account, to taking legal action against you, your company and / or enterprise for breach of contract.
Remember that when signing a contract with your email provider, the clauses are clear regarding the purchase or rental of lists, as this is a violation of the law and providers must ensure that you do not do it and that if you do, you are responsible and must assume the consequences.
- You will be left waiting for answers that will not come.
When you buy a mailing list, and send email marketing campaigns chances are that a low percentage of recipients will open your emails and, even lower, that you read the informationIt is almost a miracle that any of your recipients reach your website or your sales page.
Therefore, experts do not recommend buying lists, because, apart from everything we have already explained, they do not recommend buying lists, you invest in a strategy that is hardly lawful and where the return is, arguably, next to nothing.
Knowing the reasons for not buying mailing lists, what you need to know is we suggest you to offer on your website the possibility to subscribe to your newsletter, This way you can collect emails from people who are interested in what you sell or show and would like to receive information from your company or business.
In conclusion, even if it is slow but sure, we recommend that you be the one to collect the emails of the people who come to your website or online store. This requires patience and perseverance, but you can rest assured that you will have a high quality email list and you are not breaking the law. If you don't have an email provider yet, click here. here and know the options we have in CLICKPANDA. We will help you create the best mailing list to increase your traffic and sales.
